Alana McCleese
Art Director at Vespertine Boutique- Claim this Profile
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Bio
Experience
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Vespertine Boutique
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United States
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Retail
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1 - 100 Employee
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Art Director
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Nov 2022 - Present
I manage all of the digital merchandising and quality control of vespertineboutique.com. I ideated and implemented new UI design techniques that have increased site traffic and sales in 2022. As art director, I use my design and marketing skills together to maintain a beautiful, branded, and functional e-commerce site that creates value and prioritizes the shopping experience of Vespertine's customers.
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Digital Merchandising & Buying Specialist
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Jun 2021 - Nov 2022
I lead digital merchandising for vespertineboutique.com, assist with product buying and orders, manage and regulate online inventory, and manage O2O quality control to deliver retail operational excellence.
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Clarity. Your partner in designing financial health.
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United States
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Financial Services
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1 - 100 Employee
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Marketing Director
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Oct 2022 - Present
I lead Clarity's core marketing strategy and efforts, including writing and distributing monthly newsletters, managing analytics and updating clarityei.com, and creating advertising campaigns.
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Bookkeeper/Administrative Assistant
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Jan 2015 - Nov 2022
Bookkeeping and data management for Clarity Enterprises and its clients, including bank reconciliations, data entry, and payroll.
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WWU Psychology
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Higher Education
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Research Assistant
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Sep 2019 - Present
I lead and assist with social psychology research in prejudice and discrimination. I attended and presented at SPSP in San Francisco, CA and WPA in Portland, OR in 2022, and will be presenting new original research at SPSP in Atlanta, GA in 2023. I created our lab website that increased graduate applications for Fall 2023! https://wp.wwu.edu/czopplab/
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Western Washington University
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United States
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Higher Education
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700 & Above Employee
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Managing Editor
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Sep 2022 - Dec 2022
In the Applied Integrated Marketing Communications class, I led a team of four product managers and their teams of content creators. I utilized scrum and agile management techniques to keep the teams on track during our 2-week sprint cycles. I managed two clients: the WWU Marketing Program and Clarity Enterprises, a small business for which the teams created ads. I presented the results of our client ad campaign using Spotify Ad Studio to Spotify in December 2022.
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Western Washington University
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United States
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Higher Education
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700 & Above Employee
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Product Manager
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Sep 2021 - Jun 2022
In the Applied Integrated Marketing Communications course, I managed a team in creating targeted content for the WWU Marketing program. We led a Summer Class campaign that used physical and digital content to promote our unique selling propositions to future marketing students. Our testimonial posters could be seen all over the WWU campus!
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Western Washington University
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United States
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Higher Education
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700 & Above Employee
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Office of Admissions Communications & Marketing Team Assistant
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Sep 2019 - Jun 2020
Assisted with data entry and admissions mailings.
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Elevated Ice Cream Co & Candy Shop
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Fountain Server
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Jun 2018 - Jun 2020
Port Townsend, Washington, United States Trained in ice cream serving, espresso drinks, and retail.
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Olympic Music Festival
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United States
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Performing Arts
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1 - 100 Employee
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Stage Manager
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Jun 2016 - Sep 2017
Port Townsend, Washington, United States
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Education
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Western Washington University
Bachelor of Arts - BA, Marketing -
Peninsula College
Running Start -
Port Townsend High School