Alana McCleese

Art Director at Vespertine Boutique
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Contact Information
us****@****om
(386) 825-5501
Location
Bellingham, Washington, United States Contact Info, US

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Experience

    • United States
    • Retail
    • 1 - 100 Employee
    • Art Director
      • Nov 2022 - Present

      I manage all of the digital merchandising and quality control of vespertineboutique.com. I ideated and implemented new UI design techniques that have increased site traffic and sales in 2022. As art director, I use my design and marketing skills together to maintain a beautiful, branded, and functional e-commerce site that creates value and prioritizes the shopping experience of Vespertine's customers.

    • Digital Merchandising & Buying Specialist
      • Jun 2021 - Nov 2022

      I lead digital merchandising for vespertineboutique.com, assist with product buying and orders, manage and regulate online inventory, and manage O2O quality control to deliver retail operational excellence.

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Marketing Director
      • Oct 2022 - Present

      I lead Clarity's core marketing strategy and efforts, including writing and distributing monthly newsletters, managing analytics and updating clarityei.com, and creating advertising campaigns.

    • Bookkeeper/Administrative Assistant
      • Jan 2015 - Nov 2022

      Bookkeeping and data management for Clarity Enterprises and its clients, including bank reconciliations, data entry, and payroll.

    • Higher Education
    • Research Assistant
      • Sep 2019 - Present

      I lead and assist with social psychology research in prejudice and discrimination. I attended and presented at SPSP in San Francisco, CA and WPA in Portland, OR in 2022, and will be presenting new original research at SPSP in Atlanta, GA in 2023. I created our lab website that increased graduate applications for Fall 2023! https://wp.wwu.edu/czopplab/

    • United States
    • Higher Education
    • 700 & Above Employee
    • Managing Editor
      • Sep 2022 - Dec 2022

      In the Applied Integrated Marketing Communications class, I led a team of four product managers and their teams of content creators. I utilized scrum and agile management techniques to keep the teams on track during our 2-week sprint cycles. I managed two clients: the WWU Marketing Program and Clarity Enterprises, a small business for which the teams created ads. I presented the results of our client ad campaign using Spotify Ad Studio to Spotify in December 2022.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Product Manager
      • Sep 2021 - Jun 2022

      In the Applied Integrated Marketing Communications course, I managed a team in creating targeted content for the WWU Marketing program. We led a Summer Class campaign that used physical and digital content to promote our unique selling propositions to future marketing students. Our testimonial posters could be seen all over the WWU campus!

    • United States
    • Higher Education
    • 700 & Above Employee
    • Office of Admissions Communications & Marketing Team Assistant
      • Sep 2019 - Jun 2020

      Assisted with data entry and admissions mailings.

    • United States
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Fountain Server
      • Jun 2018 - Jun 2020

      Port Townsend, Washington, United States Trained in ice cream serving, espresso drinks, and retail.

    • United States
    • Performing Arts
    • 1 - 100 Employee
    • Stage Manager
      • Jun 2016 - Sep 2017

      Port Townsend, Washington, United States

Education

  • Western Washington University
    Bachelor of Arts - BA, Marketing
    2018 - 2023
  • Peninsula College
    Running Start
    2016 - 2018
  • Port Townsend High School
    2014 - 2018

Community

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