Alana H.
Marketing Specialist at MG Motor New Zealand- Claim this Profile
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Bio
Experience
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MG Motor New Zealand
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New Zealand
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Jun 2021 - Present
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VINZ - Vehicle Inspection NZ
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New Zealand
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Transportation, Logistics, Supply Chain and Storage
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1 - 100 Employee
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Marketing Specialist
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Jun 2018 - May 2021
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Sanitarium
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Australia
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Food and Beverage Manufacturing
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500 - 600 Employee
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Team Leader Digital, Social Marketing
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Oct 2016 - Sep 2017
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Volkswagen New Zealand
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New Zealand
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital & Events
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Sep 2012 - Aug 2015
Key Achievements:- Launched the new website: Volkswagen.co.nz. - Launched social media pages- Developed lead generation campaigns for Fieldays 2015. Sold 100 vehicles- Briefed customer research agencies to provide customer insight profiles.- Developed the creative campaign for the 2014 Polo launch. - Championed all new model launch events Golf, Golf GTI, Touareg, Passat and Amarok. - Responsible for PR and building relationships with the media. Key Achievements:- Launched the new website: Volkswagen.co.nz. - Launched social media pages- Developed lead generation campaigns for Fieldays 2015. Sold 100 vehicles- Briefed customer research agencies to provide customer insight profiles.- Developed the creative campaign for the 2014 Polo launch. - Championed all new model launch events Golf, Golf GTI, Touareg, Passat and Amarok. - Responsible for PR and building relationships with the media.
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Reckitt
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United Kingdom
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Manufacturing
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700 & Above Employee
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Assistant Brand Manager
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Sep 2008 - Jul 2012
Key Brands: Mucinex, Strepcils, Lemsip, Clearasil, Vanish/NapiSan, Easy Off Bam, Exit Mould and HarpicKey Responsibilities:- Managed the Cold & Flu portfolio: budget of $2.5m- Managed the Easy Off BAM portfolio: Budget $1.5m- Developing and executing marketing and brand plans- Annual and quarterly forecasting and analysis for business reviews and full responsibility for P&L- NPD and EPD; bringing to market- Briefing packaging, creative and media agencies with key consumer insights gained from research- Managing key stakeholder relationships
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Education
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Victoria University of Wellington
BCA Marketing & Anthropology