Alana H.

Marketing Specialist at MG Motor New Zealand
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • New Zealand
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Jun 2021 - Present

    • New Zealand
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Marketing Specialist
      • Jun 2018 - May 2021

    • Australia
    • Food and Beverage Manufacturing
    • 500 - 600 Employee
    • Team Leader Digital, Social Marketing
      • Oct 2016 - Sep 2017

    • New Zealand
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Digital & Events
      • Sep 2012 - Aug 2015

      Key Achievements:- Launched the new website: Volkswagen.co.nz. - Launched social media pages- Developed lead generation campaigns for Fieldays 2015. Sold 100 vehicles- Briefed customer research agencies to provide customer insight profiles.- Developed the creative campaign for the 2014 Polo launch. - Championed all new model launch events Golf, Golf GTI, Touareg, Passat and Amarok. - Responsible for PR and building relationships with the media. Key Achievements:- Launched the new website: Volkswagen.co.nz. - Launched social media pages- Developed lead generation campaigns for Fieldays 2015. Sold 100 vehicles- Briefed customer research agencies to provide customer insight profiles.- Developed the creative campaign for the 2014 Polo launch. - Championed all new model launch events Golf, Golf GTI, Touareg, Passat and Amarok. - Responsible for PR and building relationships with the media.

    • United Kingdom
    • Manufacturing
    • 700 & Above Employee
    • Assistant Brand Manager
      • Sep 2008 - Jul 2012

      Key Brands: Mucinex, Strepcils, Lemsip, Clearasil, Vanish/NapiSan, Easy Off Bam, Exit Mould and HarpicKey Responsibilities:- Managed the Cold & Flu portfolio: budget of $2.5m- Managed the Easy Off BAM portfolio: Budget $1.5m- Developing and executing marketing and brand plans- Annual and quarterly forecasting and analysis for business reviews and full responsibility for P&L- NPD and EPD; bringing to market- Briefing packaging, creative and media agencies with key consumer insights gained from research- Managing key stakeholder relationships

Education

  • Victoria University of Wellington
    BCA Marketing & Anthropology
    1999 - 2002

Community

You need to have a working account to view this content. Click here to join now