Assistant Marketing Manager

• Feb 2020 - Present

Assistant Manager, Brand Development (m.a.x. concepts)

• Aug 2015 - Dec 2019

Brands: (HK) simplylife, kikusan, Minh & Kok, Thai Basil, MARKET SEA ; (CN) xingmeile, Meixin & You Brand Development • Opened 10 new restaurants and created the brand identity of each brand including the development of logos, visuals, signage designs and interior design for unique guest experience • Oversee festive campaigns across brands and partnership with landlords. Amplified the sales of simplylife Christmas cakes with display case decorations, seasons greetings cards to enhance brand awareness • Liaised with external agencies and in-house designers to produce high quality packaging, promotion, visual merchandising materials; coordinated with operations, procurement and factories to develop tailor-made tableware Product Development • Developed new food and beverage products with in-house culinary team and consultant chef from NOMA : 3 tea series of simplylife - draught tea, cold brew fruit tea, handcrafted iced tea; holistic cake and bakery revamp for simplylife; all day menu for simplylife; authentic noodle recipes (Minh & Kok); full-menu fusion cuisine (kikusan) • Built a new restaurant concept Minh & Kok from scratch – travel to Bangkok, Hanoi and Ho Chi Minh City to discover unique local food and beverage culture Business Development • Managed Minh & Kok menu revamp and re-positioning with new products development, organise advertising and promotion activities to drive sales • Successful pitch to A-grade shopping malls for new restaurant concepts, such as MARKET SEA at ifc mall • Annual operation planning for simplylife and xingmeile business development in HK and China market Digital Marketing & CRM • Managed social media channels with the focus on Instagram with storytelling content and professional photography; and on WeChat (simplylife) - grew over 10k followers within 6 months and developed CRM system within • Developed promotional offers for the Group’s CRM program and generated 15% of redemption rate for Minh & Kok Show less

Assistant Marketing Manager

• Jan 2015 - Aug 2015

Marketing Assistant (m.a.x. concepts)

• Aug 2013 - Oct 2014

Flight Attendant

• May 2011 - Jul 2013