Corporate Project Content Manager

• May 2023 - Present

Social Media Coordinator and Content Strategist

• Jan 2021 - May 2023

I lead a team of creatives and we manage more than 40 social media profiles internationally, with a total of 1.5 million followers, and more than 126 million views in a year.Development and implementation of marketing and communication planCreation, implementation and analysis of Inbound Marketing strategyContent strategist and creatorProject ManagementI coordinate a team of creativesBudget management for Awareness AdsData analysis and reporting with KPI'SSocial ListeningBrand crisis managementBlogsContent CurationB2B and B2C CommunicationIndustry monitoring (Tourism Sector/ Parks and Marines)Experience working with teams of Marketing, Graphic Design, Videographers and PhotographersUse of Platforms:Hootsuite SocialBakersHubspotBusiness Meta (Facebook and Instagram Ads)Talkwalker Show less

Sr Brand Executive

• Sep 2015 - Dec 2020

Management, Development and Implementation of Branding to different international brands such as Dolphin Discovery, Gulf World, Dolphin Connection, Dolphin Cove, Zoomarine, Aquajoss, Aquaventuras, Aquatours and Columbus in countries such as Mexico, the United States, Punta Cana, Jamaica and Italy.Development and implementation of marketing plans and advertising campaignsDevelopment and implementation of Corporate Identity Manuals by BrandLogistics and coordination of production with suppliers (Offset Printing, Digital, Signs, Props)Logistics and coordination with advertising media (Magazines, Radio, Billboards)Experience working with Graphic Designers, Photographers and VideographersManagement and implementation of promotions in different sales channelsLead and implement launches of new brands and productsPreparation of reports with productivity indicatorsBudget development and managementResearch and analysis of the competitionCreate and develop Bimonthly NewsletterUse of PlatformsGmail Google Calendar Excel / Google Sheets Word / Google DocsPower Point / Google Presentation Show less

Marketing and CRM Coordinator

• Nov 2014 - Aug 2015

Management and implementation of advertising campaigns Preparation of productivity and sales reports. Analysis and presentation of results Logistics and coordination of productions with suppliers Management and control of budgets Brands: Chrysler, Dodge Jeep and Ram Management and implementation of advertising campaigns Preparation of productivity and sales reports. Analysis and presentation of results Logistics and coordination of productions with suppliers Management and control of budgets Brands: Chrysler, Dodge Jeep and Ram

Advertising Media Advisor

• Jan 2012 - Oct 2014

Prospecting and customer follow-up Negotiation and closure of sales Knowledge of advertising materials Offset / Digital / Large Format Printing merchandising Production and facilities supervision inventories Database development Prospecting and customer follow-up Negotiation and closure of sales Knowledge of advertising materials Offset / Digital / Large Format Printing merchandising Production and facilities supervision inventories Database development