Experience

Telmar

• United States
• Advertising Services
• 1 - 100 Employee

• Data Integration Specialist

  • Sep 2000 - Present

  UK lead and group-wide consultant on Data Integration and Modelling projects for agencies, advertisers and media owners. Chief architect of the successful Audiences Not Platforms cross-media planning models for Guardian / Telegraph, later adapting the technique for other media owners. Developer of innovative data processing tools and techniques for bespoke and industry datasets such as comScore and Touchpoints. Developed Telmar's successful 'Golden Questions'/segmentation transfer tool. As well as consulting on projects with both new and existing clients, I also manage relationships with multiple data providers and other bureaux, and develop and provide internal training and support. Represent Telmar projects at MRG Conference. Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Regional IT Director, Carat Asia Pacific

  • 1998 - 2000

  Setting up office and media planning systems across the region, integrating with global network. Involved in development of bespoke software tools. Setting up office and media planning systems across the region, integrating with global network. Involved in development of bespoke software tools.



Vizeum UK

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• IT Manager

  • 1991 - 1998

  Internal systems setup and support. Development of custom media planning database apps. Experience of industry software and surveys including RAJAR, DDS, BARB, Telmar, TGI etc. Graphic design for presentations. Internal systems setup and support. Development of custom media planning database apps. Experience of industry software and surveys including RAJAR, DDS, BARB, Telmar, TGI etc. Graphic design for presentations.



Finite Group plc

• Milton Keynes

• Client Service / Programmer

  • 1989 - 1991

  PC setup and networking using Novell. Microsoft Windows, Excel, Word. COBOL programming on Tandem NonStop mainframes. PC setup and networking using Novell. Microsoft Windows, Excel, Word. COBOL programming on Tandem NonStop mainframes.