General Manager, China

• Jun 2021 - Present

Managing Director, China

• May 2011 - Jun 2020

Key Responsibilities  Took charge of the company with full P&L responsibility at its infant stage in China  Defined and optimized the company’s China market strategy – identified prioritized market segments and penetration tactics; recruited staff and distributors to execute  Structured routes to market business model: Distributors, Direct Sale and E-commerce  Led business growth in three main business segments: Automotive lubrication, Industrial Lubrication and Manufacturing materials (Food, Cosmetics and Pharmaceuticals)  Led the development of China operational systems for vendor interface and customer interface, and ensured the integration with global systems  Responsible for China production management - ensuring production efficiency, quality assurance and OEMS at manufacturing facilities  Architected the China product strategy – led Sales, Product, Marketing, Technical and R&D teams for local product development and introduction  Decided the budgeting, forecasting and been responsible for the company’s all financial aspects  Represented the company at international and domestic public forums, trade associations, high level business meetings and government industry events etc. Key Achievements  Delivered turnaround of China business within the first full year  Realigned operational processes - China internal process and process with global HQ; Improved service efficiency and customer satisfaction; Improved production planning accuracy and inventory turnover  Led the China local manufacturing project by providing leadership to a global cross functional team; Acted as the key driver and the leader for execution of the local production  Demonstrated track record of strong people leader and the company culture builder; recruited and built a high morale, high performance team  From 2012 to 2018, been awarded the company’s Leadership Award six years in a roll  Grew the company’s China business revenue by 2200% from 2011 to 2019 Show less

Managing Director, China

• May 2011 - Feb 2018

 Took charge of the company with full P&L responsibility at its infant stage in China – delivered turnaround of the operation within the first full year  Redefined the company’s China strategy – identified prioritized market segment and penetration tactics; recruited staff and distributors to execute  Realigned operational processes - China internal process and process with global HQ; Improved service efficiency and customer satisfaction; Improved production planning accuracy and inventory turnover  Spear headed the company’s local manufacturing and gained support from global senior management team  Led the China local manufacturing project by providing leadership to a global cross functional team; Acted as the key driver and the leader for execution of the local production  Responsible for China production management - ensuring production efficiency, quality assurance and OEMS at manufacturing facilities  Architected the China market strategy and product strategy – led Sales, Product, Marketing, Technical and R&D teams for local product development and introduction  Led the development of China operational systems for vendor interface and customer interface, and ensured the integration with global systems  Decided the budgeting, forecasting and been responsible for the company’s all financial aspects; delivered EBITA growth YoY  Structured B2C, B2B, direct/indirect and E-commerce routes to market for business expansion in automotive and industrial sectors  From 2012 to 2018, been awarded the company’s Leadership Award six years in a roll  Demonstrated track record of strong people leader and the company culture builder; recruited and built a high morale, high performance team  Represented the company at international and domestic public forums, trade associations, high level business meetings and government industry events etc. Show less

Sales Manager

• Feb 2006 - May 2011

Key Responsibilities  Responsible for achieving sales volume and margin objectives via retail customers  Responsible for achieving trade coverage objectives via effective management of a team of Sales Representatives and Merchandisers  Managed relationships with key accounts (chain stores) head office and retail associations Key Achievements  Designed optimal retail visit routes to maximize coverage efficiency  Provided training and coaching to Sales Representatives to ensure visit effectiveness  Designed and implemented local marketing campions to capture local market share from competition  Budgeted and allocated marketing resources to achieve the highest ROI in the local market Show less

Sales Manager

• Oct 1996 - Mar 2001

Key Responsibilities  Managed multiple retail channels including G&C stores, Food & Entertainment and Duty Free  Responsible for achieving the company’s sales and marketing objectives in Northern China Key Achievements  Contributed to products brand awareness by organizing symposiums and promotional events  Built solid relationship with national key account chain – China Duty Free Group Key Responsibilities  Managed multiple retail channels including G&C stores, Food & Entertainment and Duty Free  Responsible for achieving the company’s sales and marketing objectives in Northern China Key Achievements  Contributed to products brand awareness by organizing symposiums and promotional events  Built solid relationship with national key account chain – China Duty Free Group