Alan Johnstone
Senior Editor and Advisor at Blue-C- Claim this Profile
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Bokmål, Norwegian -
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Experience
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Blue-C
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United States
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Advertising Services
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1 - 100 Employee
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Senior Editor and Advisor
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Jan 2012 - Present
I help build bridges between Norwegian companies and international audiences. Norwegian firms, particularly in the maritime and energy sectors, offer world-class products and services, but not always the English language skills to market them overseas. I write on- and offline content, while also devising and executing strategy, to help national companies achieve international results. Daily duties include writing and working on - press releases, websites, magazine articles, copywriting (advertising and promotional material), annual reports, newsletters, proofing, translating (Norwegian to English), social media, book projects, and more.Clients range from some of the largest Norwegian businesses, with substantial product portfolios, to smaller firms targeting big breakthroughs. All of them have one thing in common: the need for effective communications.
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Editor and Chief Content Writer
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Sep 2007 - Nov 2011
As website editor I took this niche portal from the position of a start-up to a level where it attracted c. 8,000 unique visitors a day, registering 2million page views a month. The site focused on media and marketing developments in Manchester, Liverpool and the surrounding areas, providing news, interviews and features. I edited and managed the site, writing around 60% of all content, as well as being involved in its marketing, promotion and constant development. As website editor I took this niche portal from the position of a start-up to a level where it attracted c. 8,000 unique visitors a day, registering 2million page views a month. The site focused on media and marketing developments in Manchester, Liverpool and the surrounding areas, providing news, interviews and features. I edited and managed the site, writing around 60% of all content, as well as being involved in its marketing, promotion and constant development.
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Bob Magazine
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Online Audio and Video Media
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Editor and Owner
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Apr 2005 - Sep 2007
Founded and edited bob magazine, a cultural and lifestyle publication serving the Greater Manchester area. As owner I oversaw all aspects of the publication - from feature writing, to commissioning, design, research, printing, sales and marketing. In tandem with this I worked as a freelance journalist/writer for various publications and advised a number of firms on their PR strategy. Founded and edited bob magazine, a cultural and lifestyle publication serving the Greater Manchester area. As owner I oversaw all aspects of the publication - from feature writing, to commissioning, design, research, printing, sales and marketing. In tandem with this I worked as a freelance journalist/writer for various publications and advised a number of firms on their PR strategy.
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Carnyx
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France
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Semiconductor Manufacturing
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Editor and Writer
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Jun 2000 - Apr 2005
I started as a staff writer for The Marketeer magazine (a regional creative industries publication), before moving up to the role of deputy editor and transferring to the national media and marketing titles Adline and then The Drum (www.thedrum.co.uk). I finished with the company in the position of editor. In this role I was responsible for the production of magazines and journals, including project management and staff leadership. I started as a staff writer for The Marketeer magazine (a regional creative industries publication), before moving up to the role of deputy editor and transferring to the national media and marketing titles Adline and then The Drum (www.thedrum.co.uk). I finished with the company in the position of editor. In this role I was responsible for the production of magazines and journals, including project management and staff leadership.
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Education
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The University of Huddersfield
Bachelor of Arts (B.A.) Hons, History and Politics -
Lymm High School