Experience

Government Sourcing Solutions

• United States
• Government Administration
• 1 - 100 Employee

• Chief Financial Officer

  • Nov 2021 - Present

  Government Sourcing Solutions (GovSourcing) is the leading public procurement consulting firm helping private companies expand their public sector footprint and helping governments and educational institutions deliver savings and value through competitively awarded cooperative agreements. GovSourcing's team of former chief procurement officers and other senior state government leaders have been trusted advisors to executive leaders in the public and private sectors.



Sala

• United States
• Musicians
• 1 - 100 Employee

• Advisor

  • Nov 2021 - Present

• Chief Financial Officer

  • May 2020 - Oct 2021

  • Empowering artists to extend and monetize live performances anywhere, anytime.



SHIH UNIT, LLC

• United States
• Advertising Services

• Chief Executive Officer

  • Aug 2017 - Present

  New York, United States Specializing in data analytics and digital advertising for early stage e-commerce startups. Below are some highlights of consulting work we have done for our partners: • Developed holistic marketing budgets and revenue projections for partner company's business units (i.e. tech development, marketing, risk, legal and customer success). • Built and led the partner company's marketing analytics function by setting up all tracking for user / campaign metrics across their… Show more Specializing in data analytics and digital advertising for early stage e-commerce startups. Below are some highlights of consulting work we have done for our partners: • Developed holistic marketing budgets and revenue projections for partner company's business units (i.e. tech development, marketing, risk, legal and customer success). • Built and led the partner company's marketing analytics function by setting up all tracking for user / campaign metrics across their properties. • Used data driven insights to optimize towards improving partner website click-through rates (CTR) and customer conversion rates (CVR) by +90% and +50%, respectively. • Averaged $10+ ROAS while leading partner company's user acquisition and retention efforts across all paid channels. Paid channels included Facebook Ads, Google Ads, Bing Ads, Google Programmatic Display Ads, YouTube, Radio and other traditional advertising channels. Show less



Whistle Sports Network

• Director, Insights & Analytics

  • May 2014 - Aug 2017

  New York, New York • Part of team that raised over $35M in capital by creating financial budget models, revenue projection models and carving out the Whistle Sports Network story through digital social data and analytics. • Managed the partnerships with and provides strategic insights to athletes and sports creators like Jeremy Lin and Dude Perfect which has 30MM aggregate social reach under management • Created and scaled baseline and deep dive social assessments for key partners & investors (i.e. NBC… Show more • Part of team that raised over $35M in capital by creating financial budget models, revenue projection models and carving out the Whistle Sports Network story through digital social data and analytics. • Managed the partnerships with and provides strategic insights to athletes and sports creators like Jeremy Lin and Dude Perfect which has 30MM aggregate social reach under management • Created and scaled baseline and deep dive social assessments for key partners & investors (i.e. NBC Sports, Sky Sports) presenting findings, key insights and best practices across social platforms in addition to layering a monetization models on the proposed strategy. • Developed proprietary method to measure cross-platform uniques, reach and engagement for the network • Partnered with leading social analytics companies to develop proprietary offerings (CrowdTangle, Tubular Labs, SimplyMeasured, Epoxy and Social Context Labs). Show less



Google

• United States
• Software Development
• 700 & Above Employee

• G+ Sports Analytics Specialist

  • May 2013 - May 2014

  New York, New York, United States • Google+ Analytics Specialist for Sports Partnerships Team • Worked with 100+ Sports Partners • Supercharged fan communities by creating new experiences for engagement between fans and athletes • Developed and maintained sports partnerships for Google+



EnTrust Global (formerly Permal Group)

• Managed Account Analyst

  • Jul 2010 - May 2013

  New York, New York, United States • Managed a team of three analysts during the Separate Client Mandates (SCM) Reporting Process by generating account reports – monthly, quarterly, annual, and ad hoc. • Coordinated trading of SCM by liaising with asset management, custodians, compliance, and clients regarding subscriptions, redemptions, investment funds and other account matters.



EY

• Entertainment Providers
• 1 - 100 Employee

• Auditing Associate

  • May 2008 - May 2010

  Greater Boston Area • Budgeted, planned, and executed audit procedures of publicly traded companies primarily in the healthcare and sporting industry. Clients include the Boston Red Sox, Sports Club LA (Equinox), Hologic, Inc, and Haemonetics Corp.