Experience

FGI Industries Ltd.
• United States
• Manufacturing
• 1 - 100 Employee
• Sales Director - United Kingdom

  • Nov 2022 - Present


Homes by Design

• United Kingdom

• Head of Contracts

  • 2022 - Sep 2022

  As a highly qualified specialist, I establish a new division from ground aimed at targeting the housebuilder, contractor, architect, and specifier routes to market. Due to my excellent managerial, leadership and organisation skills, I proficiently lead sales and day-to-day operations for the division. With my critical and analytical thinking abilities, I can quickly evaluate the situation and find effective solutions to deal with the challenge. Also, I develop and implement contract management strategy and best practices. Some of my key contributions are: • Recognised as subject matter expert, guiding and supporting teams to manage different contracts across the organisation. • Valued as a contributor in the development and approval of business plan. • Accomplished all significant challenges associated with the P&L management. • Identified key targets and achieved competitive advantage by analysing market trends using Barbour ABI.



Euro Cucina Kitchens & Wardrobes

• United Kingdom
• Furniture
• 1 - 100 Employee

• Sales Director

  • 2017 - 2022

  My role revolves around improving strategic planning, operational efficiency, sales, and revenue growth. I was mindful of my role and the roles of others in order to ensure successful outcomes. One of my key responsibilities at this job to administer full cycle recruiting, including interviewing, selecting, and training of four business development managers and 15 strong design team. I would like to describe my significant accomplishment of devising and rolling out customer-centric business strategies to achieve pre-agreed group and business targets. I led multi-disciplinary sales and design team with focus on driving sales and profitability. I communicated with house builders, developers, architects, and specifiers to sell the supply and installation services of kitchens and wardrobes. Some of my key contributions are: • Played key role in company’s progression by increasing annual turnover from £15M to £22M and expanding key accounts portfolio, including Berkeley, St George, St James, St Edward, McLaren, Multiplex, Lendlease, Jigsaw, Foster & Partners, Darling Associates, O’Shea, and Driftstone. • Commended by executives for excellent performance and promoted to director position in 2019. • Increased sales during challenging market condition due to Brexit and Covid, maximising written orders £26M in 2020 and £22.9M in 2021. • Introduced a new UK manufacturer aimed at extending company’s offering to include entry level spec and product for all tenures on any project. • Secured additional £1K for every plot at very healthy margins by introducing a Sliding Wardrobe business.



Paula Rosa Manhattan

• United Kingdom
• Furniture
• 100 - 200 Employee

• Regional Sales Manager

  • 2015 - 2017

  In my capacity as Regional Sales Manager, I spearheaded cross-functional team of three area sales managers with focus on selling kitchens to house builders, developers, architects, and specifiers. Besides, I contributed to the company by strengthening professional relationships with key customers. Also, generated revenue through the sale of full turnkey operation. Some of my key contributions are: • Contributed to the timely and smooth site handover process from sales to contracts by participating in meetings between customer and contracts division. • Generated revenue through the sale of full turnkey operation. • Attained orders valued at £4.7M in first full year back, on target for £5.4 Million 2017. • Maintained Solus account with Croudace Homes during difficult transition of PRMF factories.



Omega PLC

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 100 - 200 Employee

• Head of Contract Sales

  • 2013 - 2015

  During my time here, I developed and grew team of contract sales managers, boosting sales channel productivity and meeting aggressive growth plans. I succeeded in securing orders from high-value clients, including Berkeley Group, Redrow, Bloor, Ardmore, Telford Homes, and Wates. Also, I delivered expertise for the design and implementation of new marketing brochure, website and product selector to repackage Omega for the contracts market. Some of my key contributions are: • Restructured and strengthened relationships with customer base, including Hopkins, Radleigh, Cyden, and Nationwide aimed at improving Southern market positions. • Developed and deployed customer centric sales strategies, resulting in increasing sales from £4.2M to £6.3M and Orders from £4.1M to £8.1M. • Won new account orders with three Bloor Regions, 2 Berkeley Offices, and 2 Redrow Offices plus companies first Contractor orders with Ardmore and SISK.

• Special Project Sales Manager

  • 2009 - 2013

  During my stay as Special Project Sales Manager, I headed top-performing team of five area sales managers, streamlining end-to-end operations. Also, I planned, managed, executed London special projects, including High Rise, Fast Programme, and Bespoke Product. Some of my key contributions are: • Grew client based by communicating and on boarding key customers, including Berkeley Group, Taylor Wimpey, Bellway, Galliford Try, Ardmore, Wates, Mount Anvil, SISK, Hollybrook, and Royal Household. • Received £4.5M worth orders by optimising specification and installation offer acceptance. • Acknowledged as top-performer with highest individual figures in company’s history in 2012/13 of £8.3M orders and £8.4M sales beating previous record of £5M and £4.2M. • Earned salesman of the Year award for 2012/2013 and won 2 projects at the Olympic Village with over 700 Plots with Ardmore and Galliford Try.


William Ball ltd
• United Kingdom
• 1 - 100 Employee
• Southern Contracts Manager

  • 2006 - 2009