Alan Garcia Baez
Operations Manager at Lean Discovery Group- Claim this Profile
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Bio
Credentials
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Social Marketing Certification
HootsuiteApr, 2021- Nov, 2024 -
Hootsuite Platform Certification
HootsuiteMar, 2021- Nov, 2024 -
Google Analytics IQ
Google Digital Academy (Skillshop)Jan, 2022- Nov, 2024 -
Inbound Marketing Certification
HubSpot AcademyDec, 2020- Nov, 2024
Experience
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Lean Discovery Group
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Operations Manager
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May 2022 - Present
As Operations Manager, my role is to oversee: Client acquisition and business development Exploration of strategic growth opportunities The creation and maintenance of standard operating procedures Project management for design and development contracts As Operations Manager, my role is to oversee: Client acquisition and business development Exploration of strategic growth opportunities The creation and maintenance of standard operating procedures Project management for design and development contracts
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CustomerDiscovery.io
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United States
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Internet Publishing
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1 - 100 Employee
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Founding Product Marketing Manager
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May 2021 - Jan 2023
CustomerDiscovery.co is an online platform that helps early stage founders build tech products that people want by connecting them to the people that want them. My responsibilities include: 1. Design, implement B2B and B2C customer acquisition strategies based on specific needs of multiple customer profiles that led to 2,900% increase in users over a 3 month period for Alpha Launch. 2. Develop go-to-market strategy and lead partnership efforts with multiple enterprise marketing research firms. 3. Lead international, cross-functioning team through development, iteration of SaaS platform and additional feature sets for Beta Launch. 4. Assist in integrating UX, taxonomy of platform with new feature sets. Show less
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Project Manager/Site Designer
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Aug 2021 - Oct 2022
Advise the council using UX/UI concepts to plan navigation, content creation, product page design and usability goals for reconstruction of their website from ground up. Conduct usability tests on iterations of the website and report progress to the council. Develop mockups, communicate decisions to designers, and manage timelines on tasks. Advise the council using UX/UI concepts to plan navigation, content creation, product page design and usability goals for reconstruction of their website from ground up. Conduct usability tests on iterations of the website and report progress to the council. Develop mockups, communicate decisions to designers, and manage timelines on tasks.
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Brennan School of Business
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River Forest, IL
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Marketing and Communications Assistant
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Dec 2019 - Jan 2022
My Duties as the Marketing and Communications Assistant Included: 1. Help build online presence through Brennan’s social media accounts, including updating Facebook, Twitter,Instagram, LinkedIn sites 2. Collaborate with Brennan School of Business leadership and staff in order to create Dean’s Letter quarterly mailing,bi-weekly student newsletter, and additional email communications using Mail Chimp and Outlook 3. As needed, coordinate with university marketing team to make updates and changes to the Brennan School of Business web pages 4. Manage Enplug system to keep the Brennan School of Business monitor varied and current 5. Design marketing collateral (fliers, banners, email, newsletters, etc.) using Brennan School of Business logo and approved branding strategies 6. Other communications or related projects as needed by the Brennan faculty and/or staff Show less
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Dover Straits Restaurant
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Mundelein, IL
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Marketing Lead
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Aug 2017 - May 2020
Dover Straits is a long established fine dining seafood restaurant that has stood the test of time through great service and making connections with loyal customers. My job was to bring their advertising model to the 21st century. I managed all digital and print media marketing campaigns with a goal of expansion to new demographics to ensure long term success for the restaurant. I designed and published all new digital content, and provided local newspapers with all print media. Dover Straits is a long established fine dining seafood restaurant that has stood the test of time through great service and making connections with loyal customers. My job was to bring their advertising model to the 21st century. I managed all digital and print media marketing campaigns with a goal of expansion to new demographics to ensure long term success for the restaurant. I designed and published all new digital content, and provided local newspapers with all print media.
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Education
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2021 - 2023
Dominican University
Master of Business Administration - MBA -
2017 - 2021
Dominican University
Bachelor of Business Administration - BBA, Brennan School of Business
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