Experience

Rhino Entertainment Ltd

• Director of BI and Analytic

  • May 2020 - Present



Addison Global Limited

• United Kingdom
• Business Supplies & Equipment

• Head Of Business Intelligence

  • Nov 2017 - May 2020



bwin.party digital entertainment

• Section Head - Central Insight and Analysis

  • May 2011 - Jul 2016

  Manage a team of 5 Analysts covering requests for insight and analysisImproved analytical capability via implementation of Tableau Server and DesktopProactively support business areas in identifying useful data streamsImplement player segmentation model for improved return on investment via campaignsIdentify profitable player groups through value based segmentationEnsure integrity of data used in any report development

• Senior Business Analyst

  • Oct 2008 - Apr 2011

   Standardized reporting around Campaign Effectiveness encompassing Pre-Analysis, Post Analysis, Segmentation and Campaign Optimisation across Poker, Casino, Bingo and Betting products using Teradata and Microstrategy Creation of Corporate Dashboards, gathering requirements, developing SQL to gather metrics, creating dynamically populated Dashboards using Teradata SQL and VBA in Microsoft Excel



Sky

• France
• Wireless Services

• Senior Data Warehouse Analyst / Manager

  • Nov 2006 - Oct 2008

   Ongoing maintenance and development of BSkyB Corporate Report queue including Subscriber Volumes, Marketing Campaign Effectiveness and Call Centre Metrics Manage team of analysts responsible for delivering scheduled and ad-hoc information requests Design, develop and deliver Business Objects corporate reports from Requirements spec in conjunction with key Business Stakeholders Work with Analysis Manager to develop solutions to meet customers’ information and research requirements Develop ad hoc Business Objects reports as required including development of Web Intelligence reports Train and assist all Business Objects Web Intelligence users throughout the business