Alain de Assis Rosa
Director at Doubleshot coffee & tea- Claim this Profile
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Bio
Credentials
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Accounts articles
South African Board of chartered accountants
Experience
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doubleshot coffee & tea (pty) ltd
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South Africa
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Food and Beverage Services
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1 - 100 Employee
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Director
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Jun 2011 - Present
Artisanal Coffee & Specialty Tea producer. Small luxuries, big flavors and enjoyable moments. Artisanal Coffee & Specialty Tea producer. Small luxuries, big flavors and enjoyable moments.
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Teabox
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Johannesburg Area, South Africa
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Director & founder
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Jan 2004 - Jun 2011
Blenders and distributors of exotic loose leaf teas. Blenders and distributors of exotic loose leaf teas.
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Mate del Sol
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Johannesburg Area, South Africa
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Director & Founder
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2005 - 2011
Mate del Sol brought the passion of Argentina to Southern Africa (Yerba Mate). To know Yerba Mate, is to obsess over it, and Mate del Sol was worth the obsession. Organic, ethically sourced, evocatively branded and masterfully produced, Mate del Sol will rise again. Mate del Sol brought the passion of Argentina to Southern Africa (Yerba Mate). To know Yerba Mate, is to obsess over it, and Mate del Sol was worth the obsession. Organic, ethically sourced, evocatively branded and masterfully produced, Mate del Sol will rise again.
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marketing manager
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Jan 2003 - Dec 2003
headed marketing department, was responsible for initiating all company marketing. with special emphisis on developing customer database for mining and email campaigns and internet promotions. roll entailed creative advertisement geared at providing customer base with advertising that they could rebrand and pass onto their customer bases. developed catelogs and ran expos. headed marketing department, was responsible for initiating all company marketing. with special emphisis on developing customer database for mining and email campaigns and internet promotions. roll entailed creative advertisement geared at providing customer base with advertising that they could rebrand and pass onto their customer bases. developed catelogs and ran expos.
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Marketing Manager
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2002 - 2003
Head of marketing for a job creation project whose mandate was to create sustainable jobs. I was tasked with the full marketing function and engaged in creating and implementing a comprehensive strategy for the project. Some of the elements included, positioning and re-branding, advertising campaigns (digital & below the line), PR, managing providers, communications, budgeting, creating a CRM structure with call center software, sales team incentive structures and training. In addition to the core project mandate, I was tasked with exploring additional channels of revenue for the project. This include the development and marketing of a line of automotive products that I successfully brought to market, generating substantial revenue. Another project I undertook was the establishment of a primary research group under the SETA banner. 100 candidates were trained and sent out to perform field research. Show less
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Education
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2012 - 2014
University of the Witwatersrand
Master's degree (MMR), Masters in management by research with a focus on consumer behavior -
2011 - 2012
Regenysis
PDM - Post Graduate Diploma in Management, Business, Management, Marketing, and Related Support Services -
2001 - 2003
University of the Witwatersrand
Bachelor of Commerce - BCom, Marketing and Human Resource Majors
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