Alaina Rosen

Sr. Director of Design at Blue Sky The Color of Imagination
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Contact Information
us****@****om
(386) 825-5501
Location
Irvine, California, United States, US

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5.0

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Rachel Monico

I was able to work with Alaina in both her roles as a Product Coordinator and when she transitioned to the Color Design team at UGG. Alaina has proven that she can be a trusted and indispensable member of any team in a very short amount of time. She is able to successfuly combine her passion for design with her knowledge of the business to have a well-rounded approach to her position. Alaina regularly gained praise as a team player and is always thinking of ways to set the greater team up for success. She also has a keen ability to think outside the box and offer new and exciting design concepts to the team.

Natalie Douglas

I worked with Alaina at UGG for over three years, she is a very talented designer and she has proven to not only be an exceptionally hard worker but an innovative one as well. While at UGG she designed a collection of shoes that included the largest selling new style that season. She is very personable and truly a joy to work with.

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Credentials

  • The Employee's Guide to Sustainability
    LinkedIn
    Nov, 2022
    - Nov, 2024

Experience

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Sr. Director of Design
      • Jan 2019 - Present

    • Design Director
      • Apr 2018 - Dec 2018

    • Design Manager
      • Nov 2017 - Apr 2018

    • Design Specialist
      • Mar 2017 - Nov 2017

      - Created original artwork for new products- Implemented the use of tech packs across the brand to improve communication with overseas factories- Lead multiple product development teams focusing on new item development- Conducted and presented trend research

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Associate Color Designer, UGG
      • Jul 2015 - Feb 2017

      − Created seasonal color palettes for men, women, and children that were brand relevant and market appropriate− Designed repeating and placement patterns for screen prints, footbeds, trims, and knits− Transcribed design work into Adobe Illustrator− Update design details on a seasonal basis including hardware, materials, laces, and pattern updates− Created a strong brand identity through color and material stories− Built tech packs, material maps, and CADs

    • Product Coordinator, UGG Australia
      • Aug 2013 - Jul 2015

      - Conceptualized, materialized, and managed a new collection which booked over 400,000 pairs and became one of the largest marketing stories of the season- Innovated new sampling procedures that were implemented brand wide, saving the company a projected $100,000- Daily activities included managing collections, presenting new concepts, materializing designs, analyzing in-depth research of the consumer, sample management, creating CADs, and managing FlexPLM

    • Higher Education
    • 700 & Above Employee
    • Orientation Staff Leader
      • Mar 2013 - Aug 2013

      - Trained for three months on academic requirements, student resources and university policies- Developed skills of public speaking, leadership, and sensitivity to diversity - Served as an academic advisor and guidance counselor to over 4,500 incoming students- Planned a series of student night social events involving community service

    • Book Conservationist
      • Apr 2010 - Jun 2013

      - Engineered casing for rare and fragile books- Inventoried materials- Repaired damaged materials- Instructed other employees in conservation techniques- Developed new strategies for protecting publications

    • President
      • Apr 2012 - Mar 2013

      - Managed the 10-member Executive Board, 10-member Delegate Board and 10 Chapters with over 900 members- Represented Panhellenic at all campus functions- Lead multiple weekly meetings and motivated board members to take on new - Mediated conflicts and proposed sanctions with diplomacy and confidentiality

  • Demo 2 Design
    • Santa Barbara, California Area
    • Marketing Intern
      • Jan 2013 - Mar 2013

      - Designed print ads and newsletters - Created a social media presence - Developed systematic organization of materials flow - Photographed materials for inventory - Designed print ads and newsletters - Created a social media presence - Developed systematic organization of materials flow - Photographed materials for inventory

    • Social Chairman
      • Jan 2011 - Dec 2011

      - Planned quarterly events for membership including dinners and dances- Implemented risk-management procedures while working with a board of 6 other officers- Developed working relationships with venues, insurance companies, advisors, and caterers- Managed a budget of $45,000

    • Technology Chairman
      • Jan 2010 - Dec 2010

      - Created and maintained Chapter website- Developed marketing strategies as a member of the Public Relations focus group

Education

  • University of California, Santa Barbara
    Bachelor of Arts, Studio Art
    2009 - 2013
  • Ars Sutoria School
    The Art of Traditional Shoemaking - New York
    2015 - 2015

Community

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