Alaina Taylor

Communications Coordinator at Grand Rapids Art Museum
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Eddie Bullinger

I loved working with Alaina at SalesPad (and Cavallo). She's passionate about writing, and it shows in the work she creates. She asks the right questions and she listens. Whether working in a team setting or on an independent project, she consistently demonstrated her intellectual depth and the communication skills needed to market our software. Her ability to think strategically and communicate persuasively, coupled with her ability to see the big picture, made her my go-to writer for blog posts, ad copy, thought leadership pieces ... and more. She is a thought leader, and I highly recommend her.

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Experience

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Communications Coordinator
      • Jan 2023 - Present

      -Maintains responsibilities of Communications Assistant role -Reviews and evaluates social media analytics to understand audiences' digital behavior trends, and serves as point of contact for media buying agency. -Maintain and populate the museum's website and provide support and training to departmental power users-Serves on GRAM's Visionnaires Executive Committee and participates to program and present free community events geared towards young creative audiences-Supports Director of Communications in public relations efforts for the Museum, including drafting pitches, responding to media requests, and coordinating interviews

    • Communications Assistant
      • Sep 2021 - Mar 2023

      -Oversees the drafting and editing of written communications for cross-departmental projects, including website content, social media, e-newsletters, press releases, digital ads, radio scripts, member magazines, direct mail, and print collateral -Coordinates, drafts, and monitors GRAM social media accounts using organic and paid advertising -Collaborates with graphic designers, fundraisers, event planners, and curatorial team to ensure established deadlines are met

    • United States
    • Software Development
    • 1 - 100 Employee
    • Digital Content Writer
      • Jun 2020 - Sep 2021

      -Strategized and created content for marketing and product teams-Managed relationship with public relations firm -Drafted and edited company's rebranded website content

    • Digital Marketing Intern
      • Mar 2019 - Jun 2020

      -Wrote and researched marketing content including blogs, ebooks, press releases, video scripts, and promotional emails, and web content -Created company's social media strategy and framework, strategized and drafted posts, managed all accounts-Copyedited and proofread written and designed material

    • United States
    • Higher Education
    • 700 & Above Employee
    • Lead Writing Consultant
      • Sep 2017 - Jun 2020

      -Advised students one-on-one to help develop, edit, and strengthen creative and academic drafts-Facilitated group consultations on written work-Worked with students in all areas of study-Trained incoming consultants -Created and presented professional development sessions

    • Frederick Meijer Honors College Mentor
      • Jun 2017 - Sep 2017

      -Guided a selected group of incoming freshman in their transition from high school to college-Planned bonding events, tours, and answered students' questions -Became well-versed on myriad aspects of GVSU, including academics and student life

  • GVSU Student Radio, WCKS
    • Allendale, Michigan, United States
    • Station Manager
      • Apr 2019 - Apr 2020

      -Trained new members -Conceptualized, planned, and promoted on-campus events for station -Coordinated business partnerships with fellow GVSU organizations -Trained new members -Conceptualized, planned, and promoted on-campus events for station -Coordinated business partnerships with fellow GVSU organizations

    • Editorial Intern
      • Sep 2019 - Dec 2019

      -Read novel manuscripts and short story collections -Wrote evaluative statements based on the craft elements, potential audiences, and overall quality of writing -Became well-versed in the brand and values of Dzanc's editorial catalogue to determine publishing potential of submitted work -Read novel manuscripts and short story collections -Wrote evaluative statements based on the craft elements, potential audiences, and overall quality of writing -Became well-versed in the brand and values of Dzanc's editorial catalogue to determine publishing potential of submitted work

    • InWriting Newsletter Writer/Copyeditor/Proofreader
      • Jan 2019 - Apr 2019

      -Reported on GVSU writing department events and wrote accompanying articles -Offered developmental feedback on fellow writer's pieces -Proofread newsletter design before publication -Reported on GVSU writing department events and wrote accompanying articles -Offered developmental feedback on fellow writer's pieces -Proofread newsletter design before publication

  • GVSU Student Radio, WCKS
    • Grand Valley State University
    • Promotions Director
      • Sep 2017 - Apr 2019

      -Organize promotional events to increase awareness of station -Manage and update social media accounts -Lead a committee of student radio members in weekly promotional activities -Organize promotional events to increase awareness of station -Manage and update social media accounts -Lead a committee of student radio members in weekly promotional activities

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Festival Office Intern
      • Jul 2018 - Jul 2018

      -Coordinated day to day proceedings of the office -Facilitated friendly interactions and answered questions for all incoming volunteers -Performed copy-writing and editing tasks on print material -Coordinated day to day proceedings of the office -Facilitated friendly interactions and answered questions for all incoming volunteers -Performed copy-writing and editing tasks on print material

    • Staff Reader
      • Dec 2017 - Feb 2018

      -Analyzed over 100 pieces of poetry submitted by students -Cooperated with other staff members to reach informed decisions -Met frequent deadlines to arrive prepared for each meeting to discuss entries -Analyzed over 100 pieces of poetry submitted by students -Cooperated with other staff members to reach informed decisions -Met frequent deadlines to arrive prepared for each meeting to discuss entries

Education

  • Grand Valley State University
    Bachelor's degree, Advertising and Public Relations
    2016 - 2020

Community

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