Senior Account Executive

• Mar 2023 - Present

Senior Account Executive

• Apr 2022 - Mar 2023

Account Executive

• Jul 2021 - Mar 2022

Trainee Account Executive

• Jan 2021 - Jun 2021

Artistic Director

• Aug 2016 - Jan 2021

Worked as the Artistic Director at my own start-up in Pakistan, conduct workshops teaching the art form Kathak - Began the organisation from scratch, worked as the lead choreographer, trained students aged 5 to 55 years old with a client base of above 100 students that is continuously growing and built the social media follower base from scratch - Focused closely on client relations and directed all marketing material content creation (directed shoots for content), handling social media accounts and engaging with the media for press releases - Conducted workshops, performances to over audiences of 500 people, educational talks with all age groups and live sessions with over 100 people tuned in on social media platforms exploring the art form Show less

Marketing Graduate

• Sep 2020 - Nov 2020

Worked as a Marketing Graduate in CRM (Product & Service). - Engaged in stakeholder management, performance analysis, planning comms, database management, organising the development of creative assets and timings management - Designing creative content strategies, driving conversion of online media and marketing comms to sales and purchases - Liasing with the Planning team on audience segmentation, liasing with Compliance, Brand and Product Marketing departments to come to coherent conclusions on creatives and comms - Creating and writing a number of email comms over a number of insurance policies including home, car, travel, life and credit cards Show less

Assistant Alumni and Development Relations Manager

• Nov 2018 - Mar 2020

Worked in a Part Time Role as the Assistant Alumni and Developmental Manager.- Engaged in client (alumni) specific research and data handling and updating an online data base – Raiser’s Edge – with alumnus information, mainly focusing on the new data protection laws- Working on ‘The Big Give’ fundraising campaign; conducting online research and maintaining relations with alumni - Using the online express application to create marketing content for the university bulletins

Student Caller

• Nov 2018 - Dec 2018

Project Intern

• Jun 2019 - Jul 2019

Worked in a Project Based Talent Management and Event role for 6 weeks for the Lux Style Awards (2016 and 2019). - Managed marketing, created content for social, coordinated logistics, talent management, creativity, clothing, choreography and dancers for the event and created and maintained the event flow of the award show Worked in a Project Based Talent Management and Event role for 6 weeks for the Lux Style Awards (2016 and 2019). - Managed marketing, created content for social, coordinated logistics, talent management, creativity, clothing, choreography and dancers for the event and created and maintained the event flow of the award show

Marketing Intern

• Jun 2018 - Sep 2018

Worked in an internship role for 4 months in an upcoming restaurant. - Lead all social media platforms (Facebook, Instagram + Snapchat) and created marketing material (graphics and video content) and the menu concept creation and development - Directed photoshoots and worked on creative direction for all content being created and was responsible for executing and planning content across all key social media channels Worked in an internship role for 4 months in an upcoming restaurant. - Lead all social media platforms (Facebook, Instagram + Snapchat) and created marketing material (graphics and video content) and the menu concept creation and development - Directed photoshoots and worked on creative direction for all content being created and was responsible for executing and planning content across all key social media channels

Strategy Intern

• Jun 2018 - Jul 2018

Worked as a Strategic Executive for 1 month focusing on growing activations and marketing strategies for existing clients including well-known Multinational Companies at an activations agency. - Created and conducted a number of pitches with potential clients for marketing and events for high-end clients Worked as a Strategic Executive for 1 month focusing on growing activations and marketing strategies for existing clients including well-known Multinational Companies at an activations agency. - Created and conducted a number of pitches with potential clients for marketing and events for high-end clients

Workshop Conductor

• 2017 - 2017

Conducted a 2 hour workshop with approximately 20 primary students and educated them on the basics of the classical art form 'Kathak'. Conducted a 2 hour workshop with approximately 20 primary students and educated them on the basics of the classical art form 'Kathak'.

Intern

• Jun 2014 - Jun 2014

Worked as a Marketing and PR Intern for 2 weeks and acted as a PA to the Operations and PR head, dealing with reward programs - Engaged in administration tasks involving client relations, contacting clients worldwide via telephone and email - Worked largely on maintaining excel spreadsheets in relation to a loyalty and gifts programme the company was offering Worked as a Marketing and PR Intern for 2 weeks and acted as a PA to the Operations and PR head, dealing with reward programs - Engaged in administration tasks involving client relations, contacting clients worldwide via telephone and email - Worked largely on maintaining excel spreadsheets in relation to a loyalty and gifts programme the company was offering