Alaina Potes

Technical Business Analyst at Lev
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Contact Information
us****@****om
(386) 825-5501
Location
Traverse City, Michigan, United States, US
Languages
  • English -

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Maren Nader

Alaina is a very conscientious employee who has mastered the art of correspondence. She produced quality work very quickly, and I learned a great deal from her example. There were several times when Alaina went above and beyond the call of duty to ensure that the customer was well taken care of. Her attention to detail, written communication skills and customer focus have allowed her to be very successful in this position.

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Credentials

  • Salesforce Certified Administrator
    Salesforce
    Dec, 2018
    - Nov, 2024
  • Eliciting and Modeling Requirements
    RMC Learning Solutions
    Dec, 2015
    - Nov, 2024
  • Adult, Child and Infant, Pediatric CPR/AED
    ProTrainings
    Sep, 2021
    - Nov, 2024
  • Certified SAFeCertified SAFe® 4 Agilist
    Scaled Agile, Inc.
    Jul, 2018
    - Nov, 2024
  • Certified SAFe® 4 Scrum Master
    Scaled Agile, Inc.
    Apr, 2018
    - Nov, 2024

Experience

    • United States
    • Information Technology & Services
    • 100 - 200 Employee
    • Technical Business Analyst
      • Dec 2021 - Present

      Experience in Salesforce Sales Cloud, Service Cloud, and Marketing Cloud Specializes in CRM strategy and process consulting, architecture and solution/technical design of Salesforce solutions and integration, business analysis, organization and documentation of current vs future state Drive the development of digital marketing strategies, including email, mobile and social to support overall goals Facilitate Agile development methods, implement best practices, and adhere to… Show more Experience in Salesforce Sales Cloud, Service Cloud, and Marketing Cloud Specializes in CRM strategy and process consulting, architecture and solution/technical design of Salesforce solutions and integration, business analysis, organization and documentation of current vs future state Drive the development of digital marketing strategies, including email, mobile and social to support overall goals Facilitate Agile development methods, implement best practices, and adhere to release management standards Aligning vision, strategy and feasibility with stakeholders and technical teams ensuring growth, innovation, and scalability Providing user training, testing, and enablement Guidance and consultation on digital marketing strategies Auditing processes and implementing integrations and solutions within Salesforce Show less Experience in Salesforce Sales Cloud, Service Cloud, and Marketing Cloud Specializes in CRM strategy and process consulting, architecture and solution/technical design of Salesforce solutions and integration, business analysis, organization and documentation of current vs future state Drive the development of digital marketing strategies, including email, mobile and social to support overall goals Facilitate Agile development methods, implement best practices, and adhere to… Show more Experience in Salesforce Sales Cloud, Service Cloud, and Marketing Cloud Specializes in CRM strategy and process consulting, architecture and solution/technical design of Salesforce solutions and integration, business analysis, organization and documentation of current vs future state Drive the development of digital marketing strategies, including email, mobile and social to support overall goals Facilitate Agile development methods, implement best practices, and adhere to release management standards Aligning vision, strategy and feasibility with stakeholders and technical teams ensuring growth, innovation, and scalability Providing user training, testing, and enablement Guidance and consultation on digital marketing strategies Auditing processes and implementing integrations and solutions within Salesforce Show less

    • United States
    • Wholesale Building Materials
    • 500 - 600 Employee
    • Digital Business Analyst
      • Jun 2020 - Dec 2021

      Analysis of current process and scope of future projects including implementation of Salesforce B2B for online commerce. Building solutions within Salesforce through Admin features to help in Lightning Adoption. Organized usage of Pardot Connector and Connected Campaigns through Salesforce for our Marketing team. Service and support offering training for Salesforce Lightning and prioritizing feedback for iterations of improvements in customization. Analysis of current process and scope of future projects including implementation of Salesforce B2B for online commerce. Building solutions within Salesforce through Admin features to help in Lightning Adoption. Organized usage of Pardot Connector and Connected Campaigns through Salesforce for our Marketing team. Service and support offering training for Salesforce Lightning and prioritizing feedback for iterations of improvements in customization.

    • United States
    • Insurance Carriers
    • 700 & Above Employee
    • Assoc Salesforce Admin
      • Sep 2018 - Aug 2019

      Assisted on a global Admin team to streamline processes after initial implementation of Salesforce to utilize the CRM platform for our business needs. The team had challenges that were not defined by a specific value stream but worked with the enterprise goals in mind, solutioning alongside our architect team. • Handled basic administrative functions including user account maintenance, passwords, profiles, and new hire setup. • Completed work of new development requests including… Show more Assisted on a global Admin team to streamline processes after initial implementation of Salesforce to utilize the CRM platform for our business needs. The team had challenges that were not defined by a specific value stream but worked with the enterprise goals in mind, solutioning alongside our architect team. • Handled basic administrative functions including user account maintenance, passwords, profiles, and new hire setup. • Completed work of new development requests including reports and dashboards, workflows, validation rules, object and field creation. • Created automation through flows and process builder based on business requirements and implementation of the platform. • Offered recommendations and training on approach and scope of new project work to help prioritize and utilize citizen developers within the organization.

    • Scrum Master
      • May 2018 - Aug 2018

      Served as interim Scrum Master for remote and in house software engineering teams, reinforcing Agile values and practices. • Organized retrospectives; coaching, and helped guide teams on how to handle change, and plan iterations. • Provided tracking and iteration status metrics through key indicators such as sprint burn down, and burn up charts. • Removed impediments enabling Agile teams to operate in a self-organizing environment that embraces Scrum practices and… Show more Served as interim Scrum Master for remote and in house software engineering teams, reinforcing Agile values and practices. • Organized retrospectives; coaching, and helped guide teams on how to handle change, and plan iterations. • Provided tracking and iteration status metrics through key indicators such as sprint burn down, and burn up charts. • Removed impediments enabling Agile teams to operate in a self-organizing environment that embraces Scrum practices and principles. • Planned for continuous improvement at each sprint with s.m.a.r.t goals. • Worked with other enterprise Scrum Masters, Product Owners, and Business Owners to resolve dependency conflicts. • Promoted adoption of Agile practices and encouraged support of the rules of Scrum. • Participated and facilitated Scrum meetings, planning, daily stand-ups, backlog grooming, and demos. • Worked closely with product owners in their efforts to manage the team backlog and guide the team toward a healthy dynamic with respect to priorities and scope. • Supported the team’s journey towards continuous delivery, which includes technical practices that support continuous integration, continuous deployment, and on-demand releases.

    • Business Analyst
      • Apr 2015 - May 2018

      Working with our Canada division to implement technology solutions in a cost-effective way by determining the requirements of a project or program, and communicating them clearly to stakeholders, facilitators and partners. • Document Business Processes • Define project scope, elicit requirements, and feasibility • Identify opportunities & risks • Analysis assistance (Cost Benefit and other success metrics) • Prioritize Requests • Liaise between IT & Stakeholders During… Show more Working with our Canada division to implement technology solutions in a cost-effective way by determining the requirements of a project or program, and communicating them clearly to stakeholders, facilitators and partners. • Document Business Processes • Define project scope, elicit requirements, and feasibility • Identify opportunities & risks • Analysis assistance (Cost Benefit and other success metrics) • Prioritize Requests • Liaise between IT & Stakeholders During Development Phase • Lead User Acceptance Testing/Demos • Vendor Management with our partners in Canada • System Admin (when needed) • Post project assessment to review operational impact, workflow, training, etc. issues of a project

    • Test Engineer
      • Aug 2013 - Apr 2015

      Quality Assurance Analyst within the IT Application and Integration Web team providing testing grids, support, and quality checks for software and web application related items. • Testing of new code for business development • Regression of current code items during a Release Cycle • Generation and monitoring of Test Tasks through the program DevTest • Verification of errors and investigations of online error log items • Support to our Development team, Claims, and Business… Show more Quality Assurance Analyst within the IT Application and Integration Web team providing testing grids, support, and quality checks for software and web application related items. • Testing of new code for business development • Regression of current code items during a Release Cycle • Generation and monitoring of Test Tasks through the program DevTest • Verification of errors and investigations of online error log items • Support to our Development team, Claims, and Business stakeholders • Mentor and trainer to new hires and job shares • Organization of resources and staff for Regression items • Design and execute test plans • Document test results and metrics for success

Education

  • Trailhead by Salesforce
    2018 - 2019
  • Northwestern Michigan College
    Associates in Business Degree, Computer Information Systems
    2000 - 2009
  • Northwestern Michigan College
    Web Design Certification, Computer and Information Sciences and Support Services
    1999 - 2007
  • Buckley Community School
    1989 - 1999
  • 2006 State of Michigan Traverse

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