Alaina Dougherty

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Contact Information
us****@****om
(386) 825-5501
Location
Ferndale, Michigan, United States, US

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Bio

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Experience

      Clients included Lowe's Home Improvement, Aio and Stripes. Wrote for both local and national TV, Radio, Digital and social components.

      As the sole copywriter at Tocquigny, I provided written materials for a variety of clients including World Vision, ArthroCare, Regent University, Qualico and Davis Vision. Digital assets created include emails, online fundraiser training packets, parallax websites, landing pages, banners and brand packages. Other written materials I created ranged from newsletters to trade show booth overviews and direct mail pieces.

      Provided creative solutions for an array of clients across various types of media. Duties included concepting for big brand ideas, creating taglines, headlines and body copy, tweaking radio spots, product naming, POS and grand opening ideation and studying mobile commerce. Worked on projects for clients such as Zales , Jarritos, Victoria, L.L. Bean, Pulte, AARP and eHarmony.

      Teach after school science programs and instruct summer camps for elementary-age students. Review educational materials and then teach them to classes and camps of up to 30 kids per group. Duties include classroom management, lecture organization, CPR and first aid training, customizing lessons for special-needs students and maintaining a sense of humor in the midst of organized chaos.

      Started as an intern learning keyword selection and placement, SEO strategies, blog writing and basic HTML. After pacifying several difficult clients, was promoted to article manager. Oversaw several writers around the US and UK and the production of relevant, SEO web content. Learned about an array of random topics such as ceramic tile, pinata making and title insurance.

      Helped create and organize promotional materials for DSACT's annual Buddy Walk fundraiser and assisted with even coordination. Managed online media calendars, distributed press releases, created news and media contact spread sheets and wrote promotional materials.

Education

  • The University of Texas at Austin
    Bachelor of Science (BS), Advertising
    2007 - 2011
  • The University of Texas at Austin - The Red McCombs School of Business
    Certificate, Business Foundations
    2007 - 2010
  • Lago Vista High School

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