Alaadine Fawaz

Digital Marketing Executive at Global Village, Dubai
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Location
Dubai, United Arab Emirates, AE

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Hiba Trefi

Would like a guy to turn work into fun and yet keep it professional to the maximum? You need to have Alaa in your team! Not only is he cooperative and efficient, but a real team player (and leader). Everybody enjoys working with him. Working with Alaa has been a rewarding experience. He pays attention to minute details and make sure everything is going well while also lending a hand to all members who need that in times of stress.

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Experience

    • Entertainment Providers
    • 300 - 400 Employee
    • Digital Marketing Executive
      • Oct 2022 - Present

      Assist in execution and implementation of various content & campaigns across digital platforms - Website, mobile apps & Marketing Cloud (Oracle Eloqua). • Prepare online newsletters for B2B & B2C segments. • Assist with SEO efforts (keywords, site & page descriptions) with monthly review on performance of keywords and assets. • Liaise between agencies to ensure assets, content and timelines are met & delivered. • Manage & optimize digital advertising campaigns with agency (SEM, Display, Paid Social, Programmatic). • Developing SEO driven Arabic content for all digital assets • Reviewing and proof-reading English & Arabic content for all digital assets • Measure and prepare weekly and monthly performance reports of all digital marketing efforts. Work closely with sales teams of sister companies and DHE office Show less

    • United Arab Emirates
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Apr 2022 - Oct 2022

      • Create social media marketing strategies and campaigns by creating the content ideas, budget planning, and implementation schedules. • Edit and post content, videos, podcasts, and audio content on online sites • Promote the brand’s products and services on various social media channels. • Build social media marketing strategies and execute them through competitive audience research. • Optimize companies pages with each social media platforms to increase the company’s social content visibility. • Increase audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap. • Analyze web traffic metrics. • Work with different teams to ensure quality results and quality visual elements of the web pages Show less

    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2019 - Jan 2022

      • Lead digital department and cooperate with (MTN team) to achieve strategic goals and plans• Establish positioning, identify target audiences and develop marketing plans with specific objectives across different channels and segments• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies• Create and execute actionable plans to both grow and maintain followers through popular social media platforms such as Instagram, Facebook, YouTube, and LinkedIn• Ensure progress on all platforms by using analytical tools such as Google Analytics and others• Plan and carry out internal and external sales events, such as attending expos and conferences and organizing seminars and webinars for clients and prospects Show less

    • Marketing Coordinator
      • Jul 2017 - Sep 2019

      • Track sales data, maintains promotional materials inventory, plan meetings and event, maintains databases, and prepare report ·Prepare marketing activity reports• Upload all the content in the app• Manage and oversee different digital marketing channels for (CRM, Social and Analytics)• Create goals and objectives in order to approach customers through appropriate marketing channels.• Develop, implement, and track marketing programs such as social media, digital campaigns, and events Show less

    • Indonesia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • B2B Sales Specialist
      • May 2015 - Apr 2017

      • Identify target accounts and searching business contacts across the board. • Achieve forecasted sales goals • Manage the sales pipelines and source leads • Meet customer requirements (responsive, schedule conscious, etc) and maintain relationship with them • Attend the local and national exhibitions and meetings and represent the Company • Meet on-board customers and keep the communication alive • Responsible for Marketing Automation & CRM Software Set-Up incl. Lead Import, Set up Email Lead Flow & Email Automation, LinkedIn Automation, Setup LinkedIn Lead Ads etc. Show less

    • Australia
    • Industrial Machinery Manufacturing
    • 1 - 100 Employee
    • Sales Representative
      • Jan 2013 - Jan 2015

      • Generate demand for company products, to be closed either through distributors/or direct sales where appropriate • Discuss existing and prospective customers • Establish, develop and maintain positive business and customer relationships • Achieve agreed upon sales targets and outcomes within schedule • Support development of plans and strategies for growing our business and achieving the sales goals • Generate demand for company products, to be closed either through distributors/or direct sales where appropriate • Discuss existing and prospective customers • Establish, develop and maintain positive business and customer relationships • Achieve agreed upon sales targets and outcomes within schedule • Support development of plans and strategies for growing our business and achieving the sales goals

Education

  • Higher Institute of Business Administration
    Master's degree, Finance, General
    2015 - 2021
  • Higher Institute of Business Administration
    Bachelor of Business Administration - BBA, Finance
    2013 - 2015

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