Experience

iHome-آي هوم

• Saudi Arabia
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2018 - Present

  Scope of work: Reporting to CEO, responsible to build a new marketing department and shape the whole internal and external marketing and communication strategies with a mission is to grow our client’s audience across every platform and channel (ATL and BTL) to support sales by increasing brand awareness, positioning, image and client TOM. --Designed the structure and marketing strategy of E-commerce website. --Developing marketing strategy & communication plans, events, digital marketing & outdoor activities. --Led CS team and cooperate with other departments to achieve client-best-Satisfaction reputation, review all policies, internal and external communications and make sure it is applied correctly. --Designed marketing communication plan to enhance brand image as employer. --Building content and created the ideas for more B2B opportunities. --Designing long-terms awareness campaigns using all company’s departments and capabilities. --Support training of the new staff to acquire knowledge of client service, instore marketing, client profile…..etc. --Solving problems, enhancing daily operations, building content, and budget planning.



Wall Street English

• Spain
• Education Administration Programs
• 700 & Above Employee

• Head of Marketing and Communications

  • Dec 2014 - Mar 2018

  Scope of work: Reported to CEO, responsible to design marketing & communication strategy for SR.4 M. Defined core brand identity, lead creative development of internal employees and external agencies & utilizing best practices in SEO, Google, Social Media, PR, Radio. Oversee team of 5. Increased quality leads by 60% and organic search 63% by repositioning brand.  --Developed & implemented WSE marketing strategies & plans resulting in consistent sales increases.  --Unified the communication strategies among all channels through all the 27 branches.  --Created successful ROI system to evaluate Lead performance, sales performance, and B2B cooperation.  --Successfully built the digital platform strategies of WSE and enhanced the quality of the online leads by 60% & raised the organic search up to 63% of total traffic.  --Directed a consistency of market communications all over KSA & Center sales increase of 9%.  --Developed & implemented consumer feedback & complain system to improve brand image.  --Controlled SR.4 million national budgets.  --Led the implementation of a toll free, consumer 900# number which resulted in better understanding of local markets inquiries plus the quick response for consumer complains.  --Led the designing stage & implementation of CRM system.  --Responsible of directing the design, development & implementation graphic designs and communication to be used online, PR, Road ad, website, social media as well as the Radio voice ad.  --Controlled three outside agency partners including; Social Media Agency, Radio, & PR agency.  --Reduced outside agencies cost by having in-house Graphic Designer &Google Specialist (SEO)  --Prepare new product launching plans in cooperation with senior colleagues: Sales Directors, National Service Manager.  --Created new comprehensive reports that presented new outcome on leads effectiveness &sales performance &the use of analytics to provide insights to improve value on marketing ROI.



DDB Remedy

• United States
• Marketing and Advertising
• 1 - 100 Employee

• Marketing Communication Manager

  • Apr 2010 - Jun 2014

  --Managed a portfolio of client accounts and monitoring the ongoing activities related to them. --Developed comprehensive Account's Marketing & Communications plans (ATL & BTL). --Overseeing implementation of the Marketing strategy including campaigns, events, digital marketing, and PR. --Worked closely with product management team to define marketing materials and programs enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. --Supervised Accounts billing and invoices resulted in closing the agency balance sheet on time. --Created client tracking system for each job that allowed the highest customer satisfaction level. --Directed the development of advertising campaign that successfully resulted in increasing agency revenue. --Assist in developing strategic brand positioning, campaigns, and building brand awareness. --Provided actionable and insightful recommendations for new products, extensions, or enhancements.



Marriott Hotels

• United States
• Hospitality
• 700 & Above Employee

• Marketing & Event & Supervisor

  • Mar 2009 - Mar 2010

  --Designed & execute events through organizing pre-event and post event activities. --Overall all on-site details for executing group events, develop & follow checklist/itinerary, & troubleshoot event problems. --Handled Groups through the system and through their own agenda --Coordinated tasks and work with other departments to ensure that the department runs efficiently. --Collaborated with management to develop and carry-out ideas and procedures, and set goals to continuously improve department performance around guest and employee satisfaction scores. --Prepared and review written documents (daily logs, business letters, memoranda, reports) including proofreading and editing written information to ensure accuracy and completeness. --Ensure successful event delivery through coordinating with the clients & different hotel's Dept. --Assigned & ensure work tasks are completed on time & that they meet appropriate quality standards. --Ensure that employees are trained on company's core values, job rules, responsibilities, & technical tasks. --Encouraged and motivates employees to perform their bets, take responsibility for assignments, make decisions and provide input on possible improvements.



Pixel Arabia Marketing Agency

• Advertising Services
• 1 - 100 Employee

• Marketing Executive Manager

  • May 2008 - Feb 2009

  --Created successful Marketing plans that are consistent with corporate goals. --Planned and managed digital media campaigns, ensuring clients experience the highest service levels. --Analysed clients' competitors' website --Structured & developed clients' websites. --Planed future campaigns including Direct Mail, Printed Media, & participating in competitive awards. --Evaluated & analysed websites from the technical, marketing, and content prospects & provide creative ideas.