Alaa Emara
Senior Content Writer (Media and Communications) at Emirates Institute of Finance (EIF)- Claim this Profile
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Arabic Native or bilingual proficiency
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English Professional working proficiency
Topline Score
Bio
Ahmed Bedraldeen
Alaa was such a great professional to work with. We worked together at DrJobs and she helped me a lot to get started and also to understand internal processes. Her work ethics is immaculate and so easy to work together with. she goes out of her way when you ask for some help and guidance. Working with Alaa is a rare opportunity to come across, a passionate, self- driven with team spirit. She did a marvelous job in managing the content of DrJobs from A-to-Z Masha’ Allah. Thanks a lot, Alaa. And I do recommend you as a true treasure.
Ahmed Kasem
one of the fastest growing member in the whole company with a great knowledge in her field that makes her my first recommendation in that domain
Ahmed Bedraldeen
Alaa was such a great professional to work with. We worked together at DrJobs and she helped me a lot to get started and also to understand internal processes. Her work ethics is immaculate and so easy to work together with. she goes out of her way when you ask for some help and guidance. Working with Alaa is a rare opportunity to come across, a passionate, self- driven with team spirit. She did a marvelous job in managing the content of DrJobs from A-to-Z Masha’ Allah. Thanks a lot, Alaa. And I do recommend you as a true treasure.
Ahmed Kasem
one of the fastest growing member in the whole company with a great knowledge in her field that makes her my first recommendation in that domain
Ahmed Bedraldeen
Alaa was such a great professional to work with. We worked together at DrJobs and she helped me a lot to get started and also to understand internal processes. Her work ethics is immaculate and so easy to work together with. she goes out of her way when you ask for some help and guidance. Working with Alaa is a rare opportunity to come across, a passionate, self- driven with team spirit. She did a marvelous job in managing the content of DrJobs from A-to-Z Masha’ Allah. Thanks a lot, Alaa. And I do recommend you as a true treasure.
Ahmed Kasem
one of the fastest growing member in the whole company with a great knowledge in her field that makes her my first recommendation in that domain
Ahmed Bedraldeen
Alaa was such a great professional to work with. We worked together at DrJobs and she helped me a lot to get started and also to understand internal processes. Her work ethics is immaculate and so easy to work together with. she goes out of her way when you ask for some help and guidance. Working with Alaa is a rare opportunity to come across, a passionate, self- driven with team spirit. She did a marvelous job in managing the content of DrJobs from A-to-Z Masha’ Allah. Thanks a lot, Alaa. And I do recommend you as a true treasure.
Ahmed Kasem
one of the fastest growing member in the whole company with a great knowledge in her field that makes her my first recommendation in that domain
Credentials
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Writing Articles
LinkedInSep, 2020- Nov, 2024 -
Digital Marketing
HubSpot AcademyOct, 2022- Nov, 2024 -
International Computer Drivers License (ICDL,)
Confidential -
TOEFL
Confidential
Experience
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Emirates Institute of Finance (EIF)
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United Arab Emirates
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Higher Education
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1 - 100 Employee
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Senior Content Writer (Media and Communications)
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May 2023 - Present
• Create and curate engaging content for various media platforms, including social media, blogs, email campaigns, and press releases. • Conduct in-depth research on industry trends, competitors, and audience preferences to develop compelling content ideas and strategies. • Write, edit, and proofread content that adheres to brand voice, tone, and style guidelines. • Collaborate with cross-functional teams, including marketing, design, and sales, to ensure that content is aligned with overall business objectives. • Optimize content for SEO and other digital marketing channels to improve reach and engagement. • Monitor and report on content performance metrics, such as website traffic, engagement rates, and conversion rates, to inform content strategy and optimization efforts. • Stay up-to-date with emerging trends and best practices in content marketing and media, and incorporate them into content development and distribution plans. • Build and maintain relationships with media outlets, influencers, and other partners to increase brand visibility and thought leadership. • Manage content distribution and promotion across multiple channels, including social media, email, and paid advertising. • Develop and maintain a content calendar that aligns with marketing campaigns and key business initiatives. Show less
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Senior Social Media Copywriter
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May 2023 - Jun 2023
•Develop compelling and engaging editorial content for various media channels, including press releases, articles, blog posts, and website content, that aligns with the objectives of the Fujairah Excellence Program. •Conduct in-depth research on relevant topics, industry trends, and program initiatives to create high-quality, accurate, and informative content. •Write and edit clear, concise, and grammatically correct copy, ensuring consistent brand messaging and adherence to the program's editorial guidelines. •Collaborate with the marketing and communications team to develop impactful media campaigns and storytelling strategies that effectively communicate the program's mission and achievements. •Craft attention-grabbing headlines, hooks, and lead paragraphs to capture the interest of the target audience and generate media coverage and engagement. •Stay updated on industry news, government initiatives, and current affairs to identify opportunities for media coverage and contribute to thought leadership pieces that position the program as a leader in excellence and innovation. Show less
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Confidential
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Dubai, United Arab Emirates
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Senior Content Consultant
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Apr 2023 - May 2023
•Develop comprehensive and engaging course materials for the certified digital marketer course, covering various aspects of digital marketing, including strategy, SEO, social media marketing, content marketing, email marketing, and analytics. •Collaborate with subject matter experts and instructional designers to design the curriculum for the certified digital marketer course, ensuring it aligns with industry standards and addresses the needs of the target audience. •Research and gather relevant information on digital marketing trends, best practices, and emerging technologies to create informative and up-to-date content for the course. This includes written materials, presentations, case studies, and practical exercises. •Conduct thorough reviews and editing of course materials to ensure accuracy, consistency, and adherence to established learning objectives. Implement feedback from stakeholders and make necessary revisions to improve the overall quality of the content. •Collaborate with trainers and instructors to provide them with necessary resources, including slide decks, handouts, and additional reference materials, to facilitate effective delivery of the course. Address any content-related queries or concerns from the instructors. •Stay updated with the latest trends, tools, and techniques in the field of digital marketing through continuous learning and research. Incorporate new developments into the course material to keep it relevant and valuable for learners. •Work closely with internal teams, including marketing, sales, and operations, to understand their requirements and incorporate their input into the course material. Collaborate with external clients and industry experts to gather insights and ensure the course meets their expectations. Show less
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Dr.Job
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United Arab Emirates
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Technology, Information and Internet
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1 - 100 Employee
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Senior Web Content Writer
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Nov 2019 - May 2023
Authored 1000+ unique career articles published on a website that attracted over 2M unique visitors.• Managing a team of content creators, including writers, designers, and videographers, to produce high-quality, engaging content• Using search engine optimization (SEO) strategies in writing to maximize online visibility in search results.• Optimizing the current copy on the company website and Apps (page titles, Meta descriptions, anchor text, etc.)• Writing Bilingual (English-Arabic version is written for all copies on all platforms) using Content Management System (WordPress).• Performing keyword research and Research markets and industries to prepare content that is innovative and original.• Overseeing the creation and curation of content for various digital platforms, including websites, blogs, social media, and email marketing• Promoting content on social media, Quora, Medium, etc.• Developing content for newly launched websites: Tamrhenna & Lahowlaha, including About us, how it works, FAQs, etc.• Working with web developers on key points of SEO implementation to keep clients compliant with the latest Google algorithms.• Developing and implementing public relations and content marketing strategies to support the organization's overall communicationobjectives• Collaborating with cross-functional teams to identify content needs and develop plans for creating and distributing content• Writing, editing, and proofreading press releases, and other PR materials to ensure they are clear, concise, and aligned with theorganization's brand voice and tone• Developing relationships with experts and influencers to secure coverage and placements for the organization's content• Staying up-to-date with industry trends and best practices in public relations and content marketing• Developing and executing a successful public relations and content marketing strategy, resulting in increased media coverage and onlineengagement Show less
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SEO Web Content Writer
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Nov 2019 - Dec 2021
• Crafted website content and optimized it for SEO, resulting in a 19% increase in organic monthly traffic within first 6 months.• Collaborated with subject experts to gather and distil information, ensuring adherence to brand guidelines and submitted the final contentfor review.• Proven ability to increase user engagement through strategically written web content; improved user engagement rate by 7%.• Ensured accuracy and quality of content through in-depth research on topics and review of grammatical accuracy, spelling and punctuationbefore submission.• Coached 3 content writers for the bilingual copies of Drjobpro.com.• Partnered with design to concept stories and big ideas for product launches and events. Show less
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United Trading Company
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Egypt
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Marketing Content Specialist
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Jan 2018 - Nov 2019
• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram. • Optimize social media posts (language, tone, message) based on our target audience’s behaviors. • Select appealing images and videos to complement the text. • Update website content as needed. • Work closely with the digital marketing team to produce content that generates results. • Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram. • Optimize social media posts (language, tone, message) based on our target audience’s behaviors. • Select appealing images and videos to complement the text. • Update website content as needed. • Work closely with the digital marketing team to produce content that generates results.
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Al-Huda Translation Agency
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Saudi Arabia
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English/Arabic Translator
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Jan 2011 - Nov 2018
• Translated legal materials from English to Arabic with accuracy and fluency, proofread documents for accuracy and correctness, and revised translations as required. • Translated from English to Arabic and vice versa to accurately and effectively convey information in more than 200 documents, resulting in 95% satisfaction rate. • Reorganized documents to restructured layout and provided feedback regarding linguistic, cultural and technical issues. • Translated legal materials from English to Arabic with accuracy and fluency, proofread documents for accuracy and correctness, and revised translations as required. • Translated from English to Arabic and vice versa to accurately and effectively convey information in more than 200 documents, resulting in 95% satisfaction rate. • Reorganized documents to restructured layout and provided feedback regarding linguistic, cultural and technical issues.
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Education
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2007 - 2011
Faculty of Alsun, Ain Shams University
Bachelor of Languages, Foreign Languages, Literatures, and Linguistics
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