Ala'a Dorgham
Central Region - Sales Manager at TÜV Austria KSA- Claim this Profile
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Bio
Experience
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TÜV Austria KSA
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Saudi Arabia
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Public Safety
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1 - 100 Employee
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Central Region - Sales Manager
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Mar 2020 - Present
Assess the strengths and weaknesses of the sales team and manage the sales program accordingly Monitor the program on 500+ accounts across all domestic sales channels and pinpoint ways to penetrate new markets. Provide on-the-ground support for sales associates as they generate leads and close new deals. Meet with customers to discuss their evolving needs and to assess the quality of our company's relationship with them. Develop and implement new sales initiatives, strategies, and programs to capture key demographics. Determines annual and gross‐profit plans by forecasting and developing annual sales quotas for regions; Projects expected sales volume and profit for existing and new products. Manages, develops, coaches, controls, and motivates the sales team to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met. Ensures targets are delivered through people management, performance review, reward, and individual recognition. Identifies marketing opportunities by identifying consumer requirements; defines market, competitor's share, and competitor's strengths and weaknesses; forecasts projected business; establishes targeted market share. Manages and implements Key Account Management (KAM) & Customer Relationship Management (CRM). Show less
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Saudi Plastic Products Company Ltd. (SAPPCO)
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Saudi Arabia
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Plastics Manufacturing
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100 - 200 Employee
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Oct 2015 - Mar 2020
Promoted to lead Riyadh sales region and manage a 22-member team within SAR 75 million. Grow market share by increasing SAPPCO product-line sales to warehouse distributors and retail stores. Monitors competitor products, sales and pricing activities and make adjustments in sales approach to maintain a leadership position Establishes and maintains relationships with key strategic partners Participated strongly in formulating Sales Strategy Provide forecasting & Pipelines reports Develops proposals, Responses presentations and other marketing-related collateral materials Maintaining an updated Client database Show less
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Jul 2007 - Oct 2015
Responsible for developing new business, growing existing accounts and meeting sales goals for uPVC pipes, cPVC pipe, HDPE pipe & Well Mate products Prepared informative documents to be used in sales and marketing Demonstrated company services portfolio to new customers to educate them on the benefits Visit and follow-up potential clients to secure a sales contract Researched the market in relation to the competitors services being sold
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Sales Representative
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Mar 2004 - Jul 2007
Recruited to lead startup of Amman sales region to sell IT and Call Center services including computer equipment and services. Gathering market intelligence on competitors’ activities. Working closely with WFM & Operations for maintaining an updated and competitive agent cost analysis Compiling lists of prospective customers for use as sales leads. Identifying target customers & key decision makers. Meetings potential clients to analyze their needs and present appropriate solutions. Preparing presentations, proposals and negotiating sales contracts. Achieving sales quotas within Amman territory. Show less
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Education
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Philadelphia University of jordan
Bachelor's degree, system management and business networking