Experience

180 Global

• Netherlands
• Advertising Services
• 200 - 300 Employee

• Global Chairman and CCO

  • Aug 2017 - Present

  Greater Los Angeles Area

• President and Chief Creative Officer

  • May 2013 - Aug 2017

  I lead the senior management team at 180 Amsterdam. I set the vision for the agency and lead the team who work to bring this vision to life. This will include developing the strategy, culture and economics of the business. Having a dual role, President and CCO, means I also oversee the creative output, working closely with my CD teams. Ultimately, I am responsible for the creative output across all the agency’s accounts, including: PlayStation, Qatar Airways, UNICEF, HP, Asics, Benetton, DHL… Show more I lead the senior management team at 180 Amsterdam. I set the vision for the agency and lead the team who work to bring this vision to life. This will include developing the strategy, culture and economics of the business. Having a dual role, President and CCO, means I also oversee the creative output, working closely with my CD teams. Ultimately, I am responsible for the creative output across all the agency’s accounts, including: PlayStation, Qatar Airways, UNICEF, HP, Asics, Benetton, DHL, Pfizer, Replay, Diageo and Heineken.

• Managing Partner/Executive Creative Director

  • Jan 2010 - May 2013

  The moment I joined 180 we lost our founding client, Adidas. They were also our biggest by some way. After a tough 18 months, we started winning business again. I have since led the agency to win business from all over the world, including: Sony PlayStation, Asics, DHL, Replay Jeans, Qatar Airways, Heineken and Diageo. But more than just winning clients, I steered the agency through the most turbulent of times to create an office with a vibrant creative culture.



HMDG

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Partner/Executive Creative Director

  • 2008 - 2010

  London, United Kingdom With Aston Martin and His Royal Highness The Prince of Wales we had unusually prestigious clients for such a small agency. Working directly with the Prince and his private secretaries We launched 'The Prince's Rainforest Project'. The communications campaign was hugely successful, gathering corporate sponsors such as Barclays Bank, Goldman Sachs, McDonalds and Shell as well as globally recognised religious and political leaders and people from the world of showbusiness and sport. The project… Show more With Aston Martin and His Royal Highness The Prince of Wales we had unusually prestigious clients for such a small agency. Working directly with the Prince and his private secretaries We launched 'The Prince's Rainforest Project'. The communications campaign was hugely successful, gathering corporate sponsors such as Barclays Bank, Goldman Sachs, McDonalds and Shell as well as globally recognised religious and political leaders and people from the world of showbusiness and sport. The project culminated at the G20 summit in London in 2009 where the world's leaders agreed to start a global working party to save and monetize the rain forests of the world. It was a balancing act of creativity and international diplomacy. Show less



Wieden + Kennedy

• United States
• Advertising Services
• 700 & Above Employee

• Executive Creative Director

  • Jan 2005 - Dec 2007

  I was responsible for the output of all our clients, including Nike, Coca Cola, Electronic Arts and P&G. I led the team that won the global Coca Cola pitch in 2005 that created the Coke Side of Life campaign - the first global campaign for Coca Cola for over twenty years, running in over 180 countries. The commercial, 'The Happiness Factory' is one of the most celebrated commercials of all time. I also led the team that created the work for the Coca Cola Beijing and Turin Olympic Games as well… Show more I was responsible for the output of all our clients, including Nike, Coca Cola, Electronic Arts and P&G. I led the team that won the global Coca Cola pitch in 2005 that created the Coke Side of Life campaign - the first global campaign for Coca Cola for over twenty years, running in over 180 countries. The commercial, 'The Happiness Factory' is one of the most celebrated commercials of all time. I also led the team that created the work for the Coca Cola Beijing and Turin Olympic Games as well as creating many campaigns for Nike, including Joga Bonito for the 2006 FIFA World Cup, Air Max 360 and Nike +. Show less



Mother

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Creative Director

  • Jan 2002 - Dec 2004

  When I joined the agency, there were thirty five people in a cramped office in St John street London. When I left, they were hundreds in an office in Shoreditch, London and a micro network with offices in NYC and BA. It was here, with the culture of Mother (no account management), I got a great understanding the world my clients inhabited and an even greater understanding of the value of creativity to their business. I created work for many different brands including Orange Telecoms, Boots… Show more When I joined the agency, there were thirty five people in a cramped office in St John street London. When I left, they were hundreds in an office in Shoreditch, London and a micro network with offices in NYC and BA. It was here, with the culture of Mother (no account management), I got a great understanding the world my clients inhabited and an even greater understanding of the value of creativity to their business. I created work for many different brands including Orange Telecoms, Boots, Diageo and Coca Cola. Show less



TBWA\London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • May 1998 - Dec 2001

  London After and during the merger between GGT and TBWA I penned award winning work for PlayStation and John Smiths Bitter, and election winning work for The Labour Party. I also had a stint working on Apple at Chiat Day with Lee Clow.



Gold Greenlees Trott

• Copywriter

  • Apr 1995 - May 1998

  London, United Kingdom