Director of Marketing

• Jun 2021 - Present

Overall marketing leader for full-service digital marketing and CRM consultancy serving high-growth B2B organizations. Built an integrated internal marketing team responsible for meeting monthly marketing-sourced pipeline targets, bringing products to market, supporting people operations, and activating the brand internally and externally. Oversaw strategies that expanded qualified lead generation and pipeline, resulting in 50% bookings contribution from marketing, placement on Inc .5000 list of fastest-growing companies and recognition as HubSpot’s only three-time North American Partner of the Year. Partnered with stakeholders across the organization to develop, write, and activate our company values companywide; Produced internal events and communications strategies to drive employee engagement.Focus areas include:- Demand generation, channel marketing, product marketing, brand, content and internal marketing- Brand positioning and brand development- Product marketing including managed services and software products- Content strategy - Internal and external events- Internal and external communications- Reporting, with a focus on qualified lead generation, pipeline generation, customer acquisition, bookings attribution and customer LTV- HubSpot CRM optimization Show less

Director of Services

• Jun 2019 - Jun 2021

Service delivery leader for HubSpot’s top North American solutions partner and 2X North American Partner of the Year. - Oversaw integrated service teams comprised website design and strategy, inbound marketing strategy and execution, content marketing, HubSpot platform onboarding, search marketing, and revenue operations. - Drove hiring and staffing efforts to help organization 2x our service team staff within 1.5 years.- Led development of customer SLA’s, customer experience playbooks and overall service delivery structure to drive customer experience, retention and expansion.- Developed and refined customer service reporting and analytics strategies - Championed a values-driven approach to team and individual development Show less

Director of Marketing

• Nov 2014 - Jun 2019

Led all brand and product marketing activity for leading digital marketing platform for auto retailers, representing over $550mm in mrr.Oversaw demand generation and sales enablement strategy helping support 10% average YoY growth. As member of executive leadership team, led multiple brand positioning and creative refreshes including both external go-to-market and internal activation.Managed brand through two acquisitions and led team of directs through reorganization from vertically integrated to matrixed structure. Show less

Brand Manager

• Mar 2013 - Oct 2014

Website and Social Content Lead

• Jan 2012 - Feb 2013

Marketing Coordinator

• Jun 2011 - Jan 2012

Marketing & Communications Manager

• Jul 2008 - Jun 2011

Marketing strategy and content creation for Boston's 25th largest design firm. Areas of focus: * PR * Copywriting * Business development * Social media Marketing strategy and content creation for Boston's 25th largest design firm. Areas of focus: * PR * Copywriting * Business development * Social media

Communications Consultant

• Jan 2009 - Jul 2009

Public relations and communications services for PR agency serving the architecture/engineering/construction industry. Public relations and communications services for PR agency serving the architecture/engineering/construction industry.

Marketing Coordinator/Copywriter

• 2007 - 2008

Copywriter, Coordinator, and Proposal Manager for in-house creative group servicing one of Boston's largest commercial real estate organizations. Areas of focus: * Copywriting * Proposals * Case studies * Internal communications Copywriter, Coordinator, and Proposal Manager for in-house creative group servicing one of Boston's largest commercial real estate organizations. Areas of focus: * Copywriting * Proposals * Case studies * Internal communications

Business Development Specialist

• 2006 - 2007