Al Koster, MBA

Vice President of Business Development at Magnolia Innovation
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia

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Jeffrey Troy

Al is a seasoned research and sales pro who brings great experience to the table. Al's blend of research know-how and sales instincts make him a valuable asset to any organization. I appreciated working with someone who is very up-front - direct but not aggressive, and generally one of the most positive people I've ever worked with. Al is persistent but polite, striking a nice balance. Internally he's a good corporate citizen, always looking to help his colleagues where possible. And he's up for a challenge - Al takes challenges head on -- he doesn't back away and isn't afraid of a little adversity. He's a tough minded winner.

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Experience

    • United States
    • Market Research
    • 1 - 100 Employee
    • Vice President of Business Development
      • Jun 2023 - Present

  • Inspire, Inc
    • Yardley, Pennsylvania, United States
    • VP, Client Solutions
      • Oct 2022 - Mar 2023

      Inspire is the world’s largest and fastest growing social network for health. With over 10 million annual users and 250 communities, patients and caregivers can discover a unique type of health and wellness support. Inspire also accelerates medical progress by connecting patients with both medical and market researchers. Our proprietary methodologies allow for comprehensive views of a patient’s health journey. This is enabled by fully consented and validated Patient-Reported Outcome (PRO) Data, Behavioral Data, EMRs, Medications + Treatment+ Symptoms + Labs. Inspire Insights™ delivers authentic and unique patient voices to enrich brand and research initiatives. Inspire Recruit™ enables sponsors to quickly identify potential trial participants and refer eligible participants to your study through enrollment. Inspire Promote™ offers industry highly targeted, condition-specific marketing opportunities to reach unique patient populations. Show less

    • Canada
    • Market Research
    • 1 - 100 Employee
    • Senior Consultant
      • Aug 2021 - Oct 2022

      Instar is an award winning global healthcare market research agency specializing in cutting edge market, branding, testing, tracking and chart research. We equip our clients with performance-based insights and dynamic visualization tools that optimize investment decision-making throughout the peri-launch product cycle. Each custom deliverable is story-lined and crafted based on the findings of original quantitative and/or qualitative research and analysis, crystalized via a seasoned, client-side lens and marketing savvy. Show less

    • United States
    • Market Research
    • 100 - 200 Employee
    • Director - BD & Marketing
      • Sep 2018 - Aug 2021

    • United States
    • Market Research
    • 1 - 100 Employee
    • Senior Vice President, Business Development
      • Mar 2017 - Aug 2018

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director, RevealMR Market Insights Management
      • Aug 2013 - Jan 2017

      Veriloue's innovative product suite includes Dialogue and RevealMR. Dialogue syndicated research provides access to and linguistic analysis of candid healthcare conversations between patients and their healthcare providers to define marketing strategy and customer communication. RevealMR, an AWS-based insights and analytics platform, allows clients to instantly search, harmonize, meta-analyze and share any written or multi-media content across qualitative and quantitative vendor projects to rapidly address new business challenges, validate insights, inform brand strategy and planning, maintain business continuity, galvanize agency creative, and enrich sales training. + Manage team responsible for RevealMR new business development/sales, marketing, client engagement/retention, project management and innovation/product development. + Created and deigned sales strategies, campaigns, webinars, product demos, promotional videos and thought leader presentations to generate new and renewal account revenue. + Business development responsibilities expanded in 2017 to prospect and sell Dialogue in small-mid tier pharmaceutical/biotech segment. +Received 2015 Publicis Motivate Award (Achievement/Collaboration) as recognized by piers. Show less

    • Associate Vice President, North America
      • Jan 2012 - Jul 2013

    • Germany
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Associate Vice President
      • Mar 2011 - Dec 2011

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Sales & Account Director, Pharmaceutical & Healthcare Practice
      • Jun 2006 - Mar 2011

      Responsible for business development and account management in our healthcare/pharmaceutical practice encompassing an integrated suite of secondary On-Demand research and primary custom market reserach and intelligence (competitive and product development) solutions. Responsible for business development and account management in our healthcare/pharmaceutical practice encompassing an integrated suite of secondary On-Demand research and primary custom market reserach and intelligence (competitive and product development) solutions.

    • United States
    • Pharmaceutical Manufacturing
    • 1 - 100 Employee
    • Sales Director - Major Accounts
      • Jul 2001 - Jun 2006

      Responsible for sales and account management of online, quantitative primary market research and strategic consulting services to multiple Top 20 pharmaceutical companies.Physician-based research featured database, standard and custom solutions spanning attitudes and perceptions regarding detail quantity and quality; sales rep assessment/effectiveness, message development and recall, promotional material development and field execution, product attributes, corporate image, patient requests, managed care, unmet needs and new product adoption covering 30 therapeutic areas, 100+ inline/pipeline products. Validated indexes and normative measures were levergaed to provide pre-post launch benchmarking and direction. Show less

Education

  • Rutgers University
    MBA, Marketing and Market Research
    1985 - 1992
  • Ursinus College
    BA, Economics
    1976 - 1980

Community

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