Experience

Cre8audio

• Musicians
• 1 - 100 Employee

• A mostly water and carbon being

  • 2017 - Present

  Cre8audio is a company that makes fun music creation tools. Our first products include a eurorack compatible modular synthesizer case with a boatload of cool MIDI and control voltage features, as well as a couple super useful, but also quirky modules. As a partner in the company, my role is to wear whatever hat is needed at any given time. Whether it is company strategy, helping guide product development, financial management, marketing, customer service, and/or janitorial services, I’m… Show more Cre8audio is a company that makes fun music creation tools. Our first products include a eurorack compatible modular synthesizer case with a boatload of cool MIDI and control voltage features, as well as a couple super useful, but also quirky modules. As a partner in the company, my role is to wear whatever hat is needed at any given time. Whether it is company strategy, helping guide product development, financial management, marketing, customer service, and/or janitorial services, I’m way into it. It’s a raging party! Check out Cre8audio at www.Cre8audio.com Show less Cre8audio is a company that makes fun music creation tools. Our first products include a eurorack compatible modular synthesizer case with a boatload of cool MIDI and control voltage features, as well as a couple super useful, but also quirky modules. As a partner in the company, my role is to wear whatever hat is needed at any given time. Whether it is company strategy, helping guide product development, financial management, marketing, customer service, and/or janitorial services, I’m… Show more Cre8audio is a company that makes fun music creation tools. Our first products include a eurorack compatible modular synthesizer case with a boatload of cool MIDI and control voltage features, as well as a couple super useful, but also quirky modules. As a partner in the company, my role is to wear whatever hat is needed at any given time. Whether it is company strategy, helping guide product development, financial management, marketing, customer service, and/or janitorial services, I’m way into it. It’s a raging party! Check out Cre8audio at www.Cre8audio.com Show less



iConnectivity

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Vice President of Sales & Marketing

  • Aug 2012 - Present

  Our brilliant team brings unique problem solving technology to computer and iOS based musicians. My tasks as a part of this role include the following. • Develop and execute corporate sales and marketing strategy • Roadmap and manage the entire products portfolio from concept to end of life • Manage development and deployment of all brand and product related marketing including PR and social media initiatives • Created and manage international and domestic retail… Show more Our brilliant team brings unique problem solving technology to computer and iOS based musicians. My tasks as a part of this role include the following. • Develop and execute corporate sales and marketing strategy • Roadmap and manage the entire products portfolio from concept to end of life • Manage development and deployment of all brand and product related marketing including PR and social media initiatives • Created and manage international and domestic retail sales channel • Manage customer service and customer support teams • Identify and initiate relationships with contract manufacturers • Seek, create, and initiate as the company's head of business development Show less Our brilliant team brings unique problem solving technology to computer and iOS based musicians. My tasks as a part of this role include the following. • Develop and execute corporate sales and marketing strategy • Roadmap and manage the entire products portfolio from concept to end of life • Manage development and deployment of all brand and product related marketing including PR and social media initiatives • Created and manage international and domestic retail… Show more Our brilliant team brings unique problem solving technology to computer and iOS based musicians. My tasks as a part of this role include the following. • Develop and execute corporate sales and marketing strategy • Roadmap and manage the entire products portfolio from concept to end of life • Manage development and deployment of all brand and product related marketing including PR and social media initiatives • Created and manage international and domestic retail sales channel • Manage customer service and customer support teams • Identify and initiate relationships with contract manufacturers • Seek, create, and initiate as the company's head of business development Show less



Sonic Network Inc. dba SONiVOX

• Director of Sales, Marketing, & Business Development

  • Oct 2004 - Jul 2012

  Responsible for the successful acquisition of Sonic Network Inc. (SONiVOX) and all of its assets by the inMusic family of brands (Numark, Alesis, Akai Pro, Alto, Pro, M-Audio, Air, Mixmiester, Ion Audio, and Sonivox). • Identified candidates to acquire Sonic Network Inc., initiated discussions, and made presentations to multiple potential buyers. • Tripled annual revenue of SONiVOX. • Developed product strategy and roadmap for all SONiVOX and Sonic Implants products… Show more Responsible for the successful acquisition of Sonic Network Inc. (SONiVOX) and all of its assets by the inMusic family of brands (Numark, Alesis, Akai Pro, Alto, Pro, M-Audio, Air, Mixmiester, Ion Audio, and Sonivox). • Identified candidates to acquire Sonic Network Inc., initiated discussions, and made presentations to multiple potential buyers. • Tripled annual revenue of SONiVOX. • Developed product strategy and roadmap for all SONiVOX and Sonic Implants products, including concept, supporting marketing, and PR for over 60 products. • Managed R&D, software, and soundware development teams. • Managed customer service, customer support, and operations. • Developed distribution relationships with 3rd party producers, allowing SONiVOX to increase their product offering without additional in-house development. • Created and managed co-marketing relationships with industry partners, such as Ableton, Avid, Creative Labs, Native Instruments, Cakewalk, & Tascam. • Developed and managed relationships with press/media, including ad buys & general PR. • Sought out, negotiated, and successfully generated OEM revenue within & outside industry, with companies such as Advanced Medical Optics, Native Instruments, Cakewalk, Avid, Ableton, Noteflight, and Real-Time Associates. • Sought out and negotiated the licensing of 3rd party technologies for integration into SONiVOX software with companies such as iZotope, PACE, and Wayoutware. • Built and managed national and international retail sales network by opening dealers, working directly with dealers and establishing and managing a manufacturer’s representative network. Show less Responsible for the successful acquisition of Sonic Network Inc. (SONiVOX) and all of its assets by the inMusic family of brands (Numark, Alesis, Akai Pro, Alto, Pro, M-Audio, Air, Mixmiester, Ion Audio, and Sonivox). • Identified candidates to acquire Sonic Network Inc., initiated discussions, and made presentations to multiple potential buyers. • Tripled annual revenue of SONiVOX. • Developed product strategy and roadmap for all SONiVOX and Sonic Implants products… Show more Responsible for the successful acquisition of Sonic Network Inc. (SONiVOX) and all of its assets by the inMusic family of brands (Numark, Alesis, Akai Pro, Alto, Pro, M-Audio, Air, Mixmiester, Ion Audio, and Sonivox). • Identified candidates to acquire Sonic Network Inc., initiated discussions, and made presentations to multiple potential buyers. • Tripled annual revenue of SONiVOX. • Developed product strategy and roadmap for all SONiVOX and Sonic Implants products, including concept, supporting marketing, and PR for over 60 products. • Managed R&D, software, and soundware development teams. • Managed customer service, customer support, and operations. • Developed distribution relationships with 3rd party producers, allowing SONiVOX to increase their product offering without additional in-house development. • Created and managed co-marketing relationships with industry partners, such as Ableton, Avid, Creative Labs, Native Instruments, Cakewalk, & Tascam. • Developed and managed relationships with press/media, including ad buys & general PR. • Sought out, negotiated, and successfully generated OEM revenue within & outside industry, with companies such as Advanced Medical Optics, Native Instruments, Cakewalk, Avid, Ableton, Noteflight, and Real-Time Associates. • Sought out and negotiated the licensing of 3rd party technologies for integration into SONiVOX software with companies such as iZotope, PACE, and Wayoutware. • Built and managed national and international retail sales network by opening dealers, working directly with dealers and establishing and managing a manufacturer’s representative network. Show less



MTLC Music

• Buyer & Sales Manager

  • Nov 2001 - Oct 2004

  Instrumental in exponential growth through aggressive sales and purchasing strategies. • Negotiated with vendors for a lower cost of goods. • Aggressively grew customer base through expanded product offerings into new sectors. • Developed an academic customer base. • Hands on sales experience with a multi-tiered customer base of customers ranging from high-end professional to entry-level. Instrumental in exponential growth through aggressive sales and purchasing strategies. • Negotiated with vendors for a lower cost of goods. • Aggressively grew customer base through expanded product offerings into new sectors. • Developed an academic customer base. • Hands on sales experience with a multi-tiered customer base of customers ranging from high-end professional to entry-level.