Experience

Axonics Modulation Technologies

• United Kingdom
• Biotechnology Research
• 1 - 100 Employee

• Chief Commercial Officer (CCO)

  • 2017 - Present

  I was onboarded to drive the development and execution of a commercialization strategy for this early stage medical device company focused on global Sacral Neuromodulation market. I concieve, plan, devise, and execute a commercialization infrastructure to drive market adoption, revenue growth, and new business opportunities. With a global mindset, I usher the assessment and prioritization of geographic as well as clinical market segments. I also conduct in-depth analysis and work closely with… Show more I was onboarded to drive the development and execution of a commercialization strategy for this early stage medical device company focused on global Sacral Neuromodulation market. I concieve, plan, devise, and execute a commercialization infrastructure to drive market adoption, revenue growth, and new business opportunities. With a global mindset, I usher the assessment and prioritization of geographic as well as clinical market segments. I also conduct in-depth analysis and work closely with members of the Senior Management Team, formulate long-term plans and budgets for the department and its activities. ***Value Added*** ✔Currently selecting, hiring, training, and mentoring teams to exceed goals and generate revenues. ✔Helming strategic direction plans for the company, with direct accountability of sales and customer support. ✔Driving sales operations, field sales, and built relationships with manufacturer’s agents, distributors and value-added-resellers to ensure sales targets and achieve all bottom-line goals. ✔Establishing and launching the annual sales plans per region and market verticals; managed sales pipeline. Show less



Cardiac Science Corporation

• President, Chief Commercial Officer (CCO)

  • 2015 - 2017

  In this role, I drove global sales strategies to grow revenue, increased market share, and penetrated new markets; lead new product development, business development, and commercial operations for $87M public access defibrillation business. I assumed full P&L accountability, manage financial and operational metrics BOD reporting, develop budgets, and negotiate supplier terms. I supervised and mentor team of 8 Vice Presidents in international & America sales and marketing. ***Value… Show more In this role, I drove global sales strategies to grow revenue, increased market share, and penetrated new markets; lead new product development, business development, and commercial operations for $87M public access defibrillation business. I assumed full P&L accountability, manage financial and operational metrics BOD reporting, develop budgets, and negotiate supplier terms. I supervised and mentor team of 8 Vice Presidents in international & America sales and marketing. ***Value Added*** ✔Restructured organization, streamlined operations, led resurgence of commercial business, revamped global commercial sales and marketing teams, and rebuilt global distribution network. ✔Triggered sales bookings increases by 14% - 2X market rate and 4% over plan. ✔Increased US market share within 4 quarters; slashed OPEX by 10%. ✔Increased gross margins and propelled EBIDTA, which exceeded plan by 21%.

• GM, Sr. Vice President, Global Sales

  • 2013 - 2015

  Here I developed and executed strategic plans for corporate brand management, sales, marketing, training, product development, and service portfolios targeting new and existing markets. I led 14-member global sales, marketing, and product development team including HR, product engineers, and IT professionals. ***Value Added*** ✔Met and exceeded all sales targets and $MM OPEX budget, and generated quarterly business reviews for executive leadership. Spearheaded successful launch of… Show more Here I developed and executed strategic plans for corporate brand management, sales, marketing, training, product development, and service portfolios targeting new and existing markets. I led 14-member global sales, marketing, and product development team including HR, product engineers, and IT professionals. ***Value Added*** ✔Met and exceeded all sales targets and $MM OPEX budget, and generated quarterly business reviews for executive leadership. Spearheaded successful launch of new G5 branded AED product.

• Sr. VP, Global Sales & Marketing (AED, Diagnostic Cardiology, Criticare, Unetix)

  • 2011 - 2013

  As Sr. VP of Global Sales & Marketing, I was promoted to oversee all global sales and marketing efforts across all product lines including Cardiac Science, Criticare Systems, and Unetixs Vascular. I mentored and led 6-member team of direct reports. ***Value Added*** ✔Merged 3 companies into one synergistic sales engine by cross-selling products through alternative distribution channels; generated $196M in overall revenues. ✔Generated $155M in sales of Cardiac Science products… Show more As Sr. VP of Global Sales & Marketing, I was promoted to oversee all global sales and marketing efforts across all product lines including Cardiac Science, Criticare Systems, and Unetixs Vascular. I mentored and led 6-member team of direct reports. ***Value Added*** ✔Merged 3 companies into one synergistic sales engine by cross-selling products through alternative distribution channels; generated $196M in overall revenues. ✔Generated $155M in sales of Cardiac Science products including Powerheart brand defibrillation equipment and Burdick and Quinton branded ECGs, stress test systems, holter monitors, and cardiac rehabilitation equipment. ✔Secured $MM in sales of Criticare Systems patient monitoring systems and accessories used in anesthesia, critical care, medical transport, and outpatient care settings. ✔Achieved $MM in sales of Unetixs Vascular non-invasive cardiac systems used for peripheral vascular testing.

• VP, Sales - Defibrillation Products & Services, North America

  • 2006 - 2011

  I successfully drove sales of AEDs and related services in North America via direct salesforce and vast distribution network to customers across multiple vertical markets, including schools, law enforcement, fire departments, EMS agencies, corporations, physician offices, and hospitals.