Oleg Akulov

Head of e-commerce projects at APIT JSC
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Contact Information
us****@****om
(386) 825-5501
Location
Moscow, Moscow, Russia, RU
Languages
  • Русский Native or bilingual proficiency
  • Английский Limited working proficiency

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Evgeniy Shlyapin

Oleg worked with me as a Department Manager of online trading company ECCO Russia. He understands the challenges of his department, can maintain a cooperation between online store and IT department of the company. He can work as a business analysis and prepare detailed tasks for IT departments to automate business processes. He is a great expert in IT technologies related to ecommerce. Oleg is definitely a good specialist.

Alexander Kuchin

Олег хорошо понимает возможности онлайн рекламы и современные digital-инструменты. Профессионально использует возможности digital-агентств для поддержки продаж своей компании. В работе уделяет большое вниманеи деталям, ориентирован на результат, ясно ставит задачи. При этом Олег обеспечивает агентству комфортное взаимодействие с компанией-заказчиком.

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Experience

    • Head of e-commerce projects
      • Apr 2016 - Present

      Consulting of APIT partner projects. - creation of data-driven marketing, optimize the current marketing channels. - web-analytics, unit-economics of projects. Consulting of APIT partner projects. - creation of data-driven marketing, optimize the current marketing channels. - web-analytics, unit-economics of projects.

    • Russian Federation
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Business tracker of start-up projects
      • Jan 2015 - Present

      - business tracking for a new start-up projects - consultation in the field of e-commerce - business tracking for a new start-up projects - consultation in the field of e-commerce

    • Head of Ecommerce / Head of Multi-Channel Commerce Operations
      • May 2015 - Oct 2015

      As usual: - e-marketing & e-advertising - analysis & optimization of business processes, writing of the specifications for IT-department; management of IT-contractors - web-analytics - analysis of the results obtained from each e-commerce channel and etc. It was short-term project for me. The goal was to support the project during the changes of business processes. As usual: - e-marketing & e-advertising - analysis & optimization of business processes, writing of the specifications for IT-department; management of IT-contractors - web-analytics - analysis of the results obtained from each e-commerce channel and etc. It was short-term project for me. The goal was to support the project during the changes of business processes.

    • Head of Ecommerce
      • May 2013 - Nov 2014

      I headed e-commerce department and was responsible for all processes, except price formation. - e-marketing, web-analytics, - analytics of business processes, creation of specifications for IT-department, - internal logistics for b2c, work with delivery services, - analysis of results of e-commerce chanel, - and more. I headed e-commerce department and was responsible for all processes, except price formation. - e-marketing, web-analytics, - analytics of business processes, creation of specifications for IT-department, - internal logistics for b2c, work with delivery services, - analysis of results of e-commerce chanel, - and more.

    • Project Director
      • Oct 2012 - Mar 2013

      Retail online-store and online b2b portal for wholesale customers. Project consulting in the first stage and project management in the second stage. - Market positioning of the project - Preparation of a business plan for the project - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors Retail online-store and online b2b portal for wholesale customers. Project consulting in the first stage and project management in the second stage. - Market positioning of the project - Preparation of a business plan for the project - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors

    • Head of Ecommerce / CEO
      • 2011 - 2012

      Luxale - copycut Vente-privee.com like Club-sale.ru, Kupivip.ru etc. (More details in the SlideShare-presentation in my profile) - Lead of the project. Manage of planning, starting and development of the project. - Coordinated and directed ambitions of the departments to one way for getting maximum results. - Created a marketing strategy. Cooperation with advertising agencies. Work with nonstandard SEO-task. - Made optimization of each department of the company: from call-center to the warehouse and delivery of goods. - Analyzed of business processes and created technical assignments for developers. Show less

    • Retail
    • 1 - 100 Employee
    • Head of Ecommerce
      • 2009 - 2011

      Creating an online portal and online-shop of the federal chain's stores GameZone. Carried out activities aimed at start-ups an online store: - Online advertising, web analytics, tasks for developers, organizing of sales process. - Organization of business processes for the distributed warehouses of store chain. - Preparation of marketing strategy - Development of technical specifications Creating an online portal and online-shop of the federal chain's stores GameZone. Carried out activities aimed at start-ups an online store: - Online advertising, web analytics, tasks for developers, organizing of sales process. - Organization of business processes for the distributed warehouses of store chain. - Preparation of marketing strategy - Development of technical specifications

    • Business Development Director, Co-founder (in the past)
      • 2006 - 2009

      Online-shop of apparel/sport equipment. Start-up - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors Online-shop of apparel/sport equipment. Start-up - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors

Education

  • Саратовский Государственный Университет им. Н.Г. Чернышевского / Saratov State University named after N.G.Chernyshevsky
    Master of Science (M.S.), applied mathematics, cybernetics
    1987 - 1991

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