Oleg Akulov
Head of e-commerce projects at APIT JSC- Claim this Profile
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Русский Native or bilingual proficiency
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Английский Limited working proficiency
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Bio
Evgeniy Shlyapin
Oleg worked with me as a Department Manager of online trading company ECCO Russia. He understands the challenges of his department, can maintain a cooperation between online store and IT department of the company. He can work as a business analysis and prepare detailed tasks for IT departments to automate business processes. He is a great expert in IT technologies related to ecommerce. Oleg is definitely a good specialist.
Alexander Kuchin
Олег хорошо понимает возможности онлайн рекламы и современные digital-инструменты. Профессионально использует возможности digital-агентств для поддержки продаж своей компании. В работе уделяет большое вниманеи деталям, ориентирован на результат, ясно ставит задачи. При этом Олег обеспечивает агентству комфортное взаимодействие с компанией-заказчиком.
Evgeniy Shlyapin
Oleg worked with me as a Department Manager of online trading company ECCO Russia. He understands the challenges of his department, can maintain a cooperation between online store and IT department of the company. He can work as a business analysis and prepare detailed tasks for IT departments to automate business processes. He is a great expert in IT technologies related to ecommerce. Oleg is definitely a good specialist.
Alexander Kuchin
Олег хорошо понимает возможности онлайн рекламы и современные digital-инструменты. Профессионально использует возможности digital-агентств для поддержки продаж своей компании. В работе уделяет большое вниманеи деталям, ориентирован на результат, ясно ставит задачи. При этом Олег обеспечивает агентству комфортное взаимодействие с компанией-заказчиком.
Evgeniy Shlyapin
Oleg worked with me as a Department Manager of online trading company ECCO Russia. He understands the challenges of his department, can maintain a cooperation between online store and IT department of the company. He can work as a business analysis and prepare detailed tasks for IT departments to automate business processes. He is a great expert in IT technologies related to ecommerce. Oleg is definitely a good specialist.
Alexander Kuchin
Олег хорошо понимает возможности онлайн рекламы и современные digital-инструменты. Профессионально использует возможности digital-агентств для поддержки продаж своей компании. В работе уделяет большое вниманеи деталям, ориентирован на результат, ясно ставит задачи. При этом Олег обеспечивает агентству комфортное взаимодействие с компанией-заказчиком.
Evgeniy Shlyapin
Oleg worked with me as a Department Manager of online trading company ECCO Russia. He understands the challenges of his department, can maintain a cooperation between online store and IT department of the company. He can work as a business analysis and prepare detailed tasks for IT departments to automate business processes. He is a great expert in IT technologies related to ecommerce. Oleg is definitely a good specialist.
Alexander Kuchin
Олег хорошо понимает возможности онлайн рекламы и современные digital-инструменты. Профессионально использует возможности digital-агентств для поддержки продаж своей компании. В работе уделяет большое вниманеи деталям, ориентирован на результат, ясно ставит задачи. При этом Олег обеспечивает агентству комфортное взаимодействие с компанией-заказчиком.
Experience
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Head of e-commerce projects
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Apr 2016 - Present
Consulting of APIT partner projects. - creation of data-driven marketing, optimize the current marketing channels. - web-analytics, unit-economics of projects. Consulting of APIT partner projects. - creation of data-driven marketing, optimize the current marketing channels. - web-analytics, unit-economics of projects.
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Internet Initiatives Development Fund (IIDF)
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Russian Federation
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Business tracker of start-up projects
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Jan 2015 - Present
- business tracking for a new start-up projects - consultation in the field of e-commerce - business tracking for a new start-up projects - consultation in the field of e-commerce
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Head of Ecommerce / Head of Multi-Channel Commerce Operations
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May 2015 - Oct 2015
As usual: - e-marketing & e-advertising - analysis & optimization of business processes, writing of the specifications for IT-department; management of IT-contractors - web-analytics - analysis of the results obtained from each e-commerce channel and etc. It was short-term project for me. The goal was to support the project during the changes of business processes. As usual: - e-marketing & e-advertising - analysis & optimization of business processes, writing of the specifications for IT-department; management of IT-contractors - web-analytics - analysis of the results obtained from each e-commerce channel and etc. It was short-term project for me. The goal was to support the project during the changes of business processes.
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Head of Ecommerce
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May 2013 - Nov 2014
I headed e-commerce department and was responsible for all processes, except price formation. - e-marketing, web-analytics, - analytics of business processes, creation of specifications for IT-department, - internal logistics for b2c, work with delivery services, - analysis of results of e-commerce chanel, - and more. I headed e-commerce department and was responsible for all processes, except price formation. - e-marketing, web-analytics, - analytics of business processes, creation of specifications for IT-department, - internal logistics for b2c, work with delivery services, - analysis of results of e-commerce chanel, - and more.
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Project Director
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Oct 2012 - Mar 2013
Retail online-store and online b2b portal for wholesale customers. Project consulting in the first stage and project management in the second stage. - Market positioning of the project - Preparation of a business plan for the project - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors Retail online-store and online b2b portal for wholesale customers. Project consulting in the first stage and project management in the second stage. - Market positioning of the project - Preparation of a business plan for the project - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors
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Luxale
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Spain
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Head of Ecommerce / CEO
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2011 - 2012
Luxale - copycut Vente-privee.com like Club-sale.ru, Kupivip.ru etc. (More details in the SlideShare-presentation in my profile) - Lead of the project. Manage of planning, starting and development of the project. - Coordinated and directed ambitions of the departments to one way for getting maximum results. - Created a marketing strategy. Cooperation with advertising agencies. Work with nonstandard SEO-task. - Made optimization of each department of the company: from call-center to the warehouse and delivery of goods. - Analyzed of business processes and created technical assignments for developers. Show less
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GameZone (retail)
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Retail
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1 - 100 Employee
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Head of Ecommerce
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2009 - 2011
Creating an online portal and online-shop of the federal chain's stores GameZone. Carried out activities aimed at start-ups an online store: - Online advertising, web analytics, tasks for developers, organizing of sales process. - Organization of business processes for the distributed warehouses of store chain. - Preparation of marketing strategy - Development of technical specifications Creating an online portal and online-shop of the federal chain's stores GameZone. Carried out activities aimed at start-ups an online store: - Online advertising, web analytics, tasks for developers, organizing of sales process. - Organization of business processes for the distributed warehouses of store chain. - Preparation of marketing strategy - Development of technical specifications
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Business Development Director, Co-founder (in the past)
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2006 - 2009
Online-shop of apparel/sport equipment. Start-up - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors Online-shop of apparel/sport equipment. Start-up - Preparation of marketing strategy - Building business-processes - Development of technical specifications - Negotiation and choose of contractors
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Education
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Саратовский Государственный Университет им. Н.Г. Чернышевского / Saratov State University named after N.G.Chernyshevsky
Master of Science (M.S.), applied mathematics, cybernetics