Experience

The Balley Consultancy

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • May 2020 - Present

  This creative consultancy challenges entertainment, sports and music industries to progress past the mundane and predictable - and anchors true representation at it core. In the spirit of our individual professional work - THE BALLEY is organic, fresh and impactful. Complete with a creative studio, and both talent and production arm. This creative consultancy challenges entertainment, sports and music industries to progress past the mundane and predictable - and anchors true representation at it core. In the spirit of our individual professional work - THE BALLEY is organic, fresh and impactful. Complete with a creative studio, and both talent and production arm.



bea.London

• United Kingdom

• Creative Director

  • Feb 2016 - Present

  Brand and Cultural Strategy} creative and innovative branding across global sports and entertainment. Brand and Cultural Strategy} creative and innovative branding across global sports and entertainment.



HASHTAG MERKY LTD

• Brand Director

  • Feb 2016 - Present



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Senior Manager, Global Entertainment and Influencer Marketing

  • Nov 2010 - Feb 2016

  •Global Project Manager : adidas Originals x Rita Ora. •Talent management for adidas entertainment brand ambassadors. •Identification of new entertainment trends across fashion, music, film and TV and sport lifestyle. •Creation and maintenance of key brand assets who embody the adidas brand to the best of their ability - through their various interlinked mediums.•Highlighting best practice exercises in creating strong brand synergy and affinity between both entertainment and sports marketing assets globally. •In-depth knowledge of the entertainment industry internationally - especially within EU, US and Africa. •Strong network of key music, entertainment and sport professionals globally.•Focused product seeding across a network of video, print and digital media. Integration of key brand assets into wider localised and global brand campaigns, events and activations across all adidas brand platforms - both ATL and BTL. •Strategic planning and implementation of entertainment assets into wholesale and retail marketing campaigns. •Cross departmental liaison for integrated 360 holistic marketing activity ie. London 2012, Sports Marketing, Publishing and Communications teams.Key Projects include:2015 - Project Manager, adidas Originals x Rita Ora. 2015 - "Nigo Duppy" : Nigo x StormzyWatch here : http://youtu.be/a1rfCWS4jbg2015 - "When I See You, I See Me" : adidas x Wretch 32 x Tate Britain. Watch here : http://youtu.be/XM2eaxoCM4E 2013 'It's Blue - What Else Matters?' Chelsea FC adidas Kit Launch.Watch here : http://youtu.be/m9kAH2v9200London 2012 Olympic Games - #takethestage 2011 'adidas is all in' Brand Campaign in partnership with JD Sports and MTV.2010 'We Are London' project in partnership with SBTV and JD Sports

• Visual Merchandising Executive

  • May 2007 - Nov 2010

  Visual Merchandising Exec, field based role responsible for wholesale retail partnerships. These included JD Sports, JJB Sports, Selfridges, Harrods and Sports Direct Group. Project management of high budget branded installation projects and regional brand training initiatives for retail managers of all levels.



Arcadia Group Ltd

• United Kingdom
• Retail
• 700 & Above Employee

• PR Assistant

  • Nov 2006 - Feb 2007