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5.0

/5.0
/ Based on 12 ratings
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Monica Datta

It is an absolute delight to work with Akshay. Akshay is ‘ridiculously efficient’ and has a knack of delivering perfection effortlessly. I have collaborated with Akshay on different projects and have been impressed with his ability to deal with complex situations which seem to come to him naturally.

Archana Venkat

Akshay is able to put himself in the client's shoes and provide innovative solutions to meet business objectives. His abilities were instrumental in helping me secure a long term relationship with his organisation. He provides inspiring leadership to his teams that create the same high-quality experience for clients, irrespective of the nature and value of their engagements. This is a rare skill in today's business environment and I wish Akshay the very best in continuing to inspire and lead people in his future endeavours.

Chad Sluss

It's a pleasure working with Akshay and his company. Everyone is extremely professional, well organized, and provide conference attendees with excellent educational offerings and opportunities to network. Keep up the excellent work Akshay.

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Experience

    • India
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Group Business Head
      • Aug 2009 - Present
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Group Business Head
      • Jan 2014 - Oct 2018

      LEX WITNESS - India's 1st Magazine on Legal & Corporate Affairs SUBURB - Gurgaon's Very Own Magazine on Lifestyle & Infotainment HEALTHWIRE – A repository of Healthcare Communications Services THE DOT STORY – Joining the Dots - A Digital Media Vertical BLACKPEN LCC – India’s 1st Litigation & Crisis Communications Agency KEY PORTFOLIOS BEING HANDLED - Brand Development & Activation Strategies - Formulating Branded Content Development Concepts - Implementing Client/Consumer/Reader Connect Initiatives - Conceptualizing Conferences & Events for respective verticals - Enhancing Brand Profile amongst industry vanguards - Devising ATL & BTL activities - Introducing marketable sections/properties - Monitoring Teams across Ideation/Sales/Business Development/Client Servicing etc. Show less

    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Assistant Vice President
      • Aug 2011 - Dec 2013

    • Senior Manager - Marketing & Brand Activation
      • Jan 2011 - Jul 2011

    • Manager - Marketing & Brand Activation
      • Jul 2009 - Dec 2010

      Brand Creation & Nurturing

    • Management Trainee
      • 2008 - 2009

      Account Planning Client :: Nestle - Pre and Post Creative Analysis for Nestle Baby Foods Product line - Progression Analysis of TA’s opinion and behavior towards brand communication - Worked for Nestle Brain Storming Session on Branding Strategy and Brand Architecture Client :: Artemis Hospital - Ongoing Research analysis based on Consumer Behavior - Application of the McCann Demand Chain Proprietary Tool of McCann Worldwide Group Account Planning Client :: Nestle - Pre and Post Creative Analysis for Nestle Baby Foods Product line - Progression Analysis of TA’s opinion and behavior towards brand communication - Worked for Nestle Brain Storming Session on Branding Strategy and Brand Architecture Client :: Artemis Hospital - Ongoing Research analysis based on Consumer Behavior - Application of the McCann Demand Chain Proprietary Tool of McCann Worldwide Group

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Management Trainee
      • 2007 - 2008

      Clients Handled: Oberoi Group of Hotels, Honda Siel Cars Limited, GE Money, Whirlpool, KLM - Daily Press Monitoring and Reporting directly to the client - News Scan Analysis – Self, Competition and Industry - Content Development to prepare testimonials - Media Interactions – photo shoots, press release, follow ups etc. - Valuation of the press coverage on a monthly basis and then preparing monthly news dockets Clients Handled: Oberoi Group of Hotels, Honda Siel Cars Limited, GE Money, Whirlpool, KLM - Daily Press Monitoring and Reporting directly to the client - News Scan Analysis – Self, Competition and Industry - Content Development to prepare testimonials - Media Interactions – photo shoots, press release, follow ups etc. - Valuation of the press coverage on a monthly basis and then preparing monthly news dockets

    • India
    • 1 - 100 Employee
    • Management Trainee
      • 2007 - 2008

      Publicity Department Launch : Kya Aap Paanchvi Paas Se Tez Hain ? - Theme décor and launch ambience collateral designing etc - Handled all communication with Media – Pre Launch, Post Launch - Pre Episode Press Release and News Pegs Dissemination - Exclusive media interactions with Shah Rukh Khan - Publicity assignments for other soap operas on Star Plus Publicity Department Launch : Kya Aap Paanchvi Paas Se Tez Hain ? - Theme décor and launch ambience collateral designing etc - Handled all communication with Media – Pre Launch, Post Launch - Pre Episode Press Release and News Pegs Dissemination - Exclusive media interactions with Shah Rukh Khan - Publicity assignments for other soap operas on Star Plus

Education

  • The Delhi School of Communication
    Post Graduate Diploma in Marketing Communications, Marketing Communications
    2007 - 2009
  • Institute of Management Studies, Noida
    Bachelors in Journalism & Mass Communication, Journalism | Mass Communication
    2004 - 2007
  • Marigold Public School
    Senior Secondary Certificate, PCM - Physics, Chemistry & Mathematics as majors
    2002 - 2004
  • Delhi Public School, Vindhyachal
    Secondary Schooling
    1992 - 2002

Community

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