Akshay kumar Gautam

PPC Specialist at isango!
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Contact Information
us****@****om
(386) 825-5501
Location
South Delhi, Delhi, India, IN

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5.0

/5.0
/ Based on 4 ratings
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Diya Bhan

Akshay has good knowledge of PPC campaigns and was a great help to the team. I worked with him on several campaign implementations and was very impressed by the depth of his knowledge.

Sagar Sharma

Akshay is one of the fastest learners I have worked with. His decision making skills are always based on analytics His contributions were really valuable to the company which resulted in client retention and amazing project performance. Thighly recommend him on any task he takes in his career :)

Tushar Gupta

He is a very good team player and a very knowledgeable guy. He is very confident about his skills and knows what he do

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Credentials

  • Google Digital Unlocked
    Google
    Jan, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Nov, 2024
  • Google Ads Measurement Certification
    Google
    Sep, 2021
    - Nov, 2024
  • Google Search Ad
    Google
    Sep, 2021
    - Nov, 2024
  • Microsoft Advertising Certified Professional
    Microsoft

Experience

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • PPC Specialist
      • Jul 2022 - Present

      Perform Daily Account Management of PPC on Google Ads & Bing Ads For the USA, UK, Europe & Asia Pacific Market Maintaining & monitoring keyword bid accounts daily & monthly budget caps on impressions, share quality scores, & other important accounts Metric Developing 2-3 Marketing strategies and campaigns In 3 Months Analyzed 4 years of traffic behavior and customer inquiries to target profitable keyword Designed advertising campaigns to increase traffic by 48.41% and raised ROI by 42.96% Increased the 13.33% conversion rate on the product page Show less

    • IT Services and IT Consulting
    • 200 - 300 Employee
    • PPC Analyst
      • Sep 2021 - Jul 2022

      Perform Daily Account Management of PPC on google Adwords Bing Ads & Facebook For the USA Market Performed in-depth competitor review to check competitor activities like ad placement and creative keyword placement bids and any promotion Created multiple account reports weekly and monthly for their KPI and reviewed with the client every week Developing 2-3 Marketing strategies and campaigns In 3 Months Created multiple account reports weekly and monthly for their KPI and reviewed them with the client every week Maintaining & monitoring keyword bids account daily & monthly budget cap impression share quality sore & other important account Metric Tested landing pages and formulated plans to keep conversion rates consistent Performed keyword research on a regular basis Leading the digital media strategy for our clients & responsible for oversight of wider team performance Show less

    • India
    • Technology, Information and Internet
    • 200 - 300 Employee
    • Executive Marketing
      • Jan 2021 - Aug 2021

      Development and implementation of all paid search & paid social activity Delivery of market-leading paid search & paid social strategies Ensure all performance strategies are seamlessly integrated with other areas of specialism Involved in new business pitches, including research, planning and presentation Created content strategies for Digital Media. Creating Marketing Plan & Executed Handing Google AdWords Facebook Instagram & Email Marketing Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages Monitored online presence of company's brand to engage with users and strengthen customer relationships. Created videos and managed YouTube channel to strengthen company reputation Show less

    • India
    • Information Services
    • 1 - 100 Employee
    • PPC Executive
      • Aug 2018 - Apr 2020

      Create pay-per-click marketing campaigns Performing Daily Accounts Management of pay per click accounts on Google Adword & Bing And other search platforms for a variety of clients Runing Native Ads Popunder & Porn Ads Maintaining & monitoring keyword bids accounts daily & monthly budget cap impression share quality sore & other important account Metric Communicate with clients about their needs, products, business goals and desire to create a profile to use when creating campaigns Manage budget for each client to stay within limits and avoid overspending while also utilizing the budget to the maximum potential to give the client the most for his or her money Manage digital marketing team Assign tasks to team members and monitor work for quality Handling Daily Round 60-70 Accounts Show less

Education

  • Delhi University
    Bachelor of Arts - BA, Political Science and Government
    2018 - 2021
  • Digiperform
    Digital marketing, Marketing
    2018 - 2018

Community

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