Experience

Mugafi

• India
• Entertainment Providers
• 1 - 100 Employee

• Head of Music Program

  • Apr 2022 - Present

  Gurugram, Haryana, India Program and Project Management: Led and managed a team of 20 in overseeing multiple music programs, including talent upskilling, IP creation, and new product development. Implemented new strategies that increased program revenue by 3x in 9 months. Content Creation and Management: Spearheaded creative production of 12 music, and 96 learning videos, while establishing content and brand guidelines. Created more than 200 posts for social media platforms. Improved followers from… Show more Program and Project Management: Led and managed a team of 20 in overseeing multiple music programs, including talent upskilling, IP creation, and new product development. Implemented new strategies that increased program revenue by 3x in 9 months. Content Creation and Management: Spearheaded creative production of 12 music, and 96 learning videos, while establishing content and brand guidelines. Created more than 200 posts for social media platforms. Improved followers from 2k to 16k on Instagram and an increase from 200 to 700 Daily Unique Reach on the website. Leadership and Team Management: Successfully established and hired across multiple teams & functions. Like the Program Team which operated 8 fellowships with over 400 fellows, worth 1 Crore INR, per quarter. Business Development and Revenue Growth: Facilitated brand partnerships for specific fellowships on a profit-sharing model to the tune of 7 Lakhs per quarter, despite BD not being part of KPIs or KRAs. Training and Development: Conducted highly effective training sessions with sales teams before each program launch, resulting in a significant increase in lead conversion rate from 3% to 5%. Marketing Strategy: Developed and executed highly effective promotional content marketing strategies based around social media, resulting in a 40% increase in lead generation for music programs and higher customer engagement. Show less



MojoJojo

• Artist

  • Jan 2014 - Present

  Delhi, India As MojoJojo, my journey as an Award-Winning Electronic Music producer began back in 2008. At that time, I started off as a bass guitarist within the renowned band Paradigm Shift. Over the years, my musical path led me to collaborate with well-known acts including Prateek Kuhad, Gravy Train, and The Doppler Effect, among others. In 2015, I decided to embark on a new creative adventure and established myself as a Producer/DJ under the alias 'MojoJojo.' This transition allowed me to explore… Show more As MojoJojo, my journey as an Award-Winning Electronic Music producer began back in 2008. At that time, I started off as a bass guitarist within the renowned band Paradigm Shift. Over the years, my musical path led me to collaborate with well-known acts including Prateek Kuhad, Gravy Train, and The Doppler Effect, among others. In 2015, I decided to embark on a new creative adventure and established myself as a Producer/DJ under the alias 'MojoJojo.' This transition allowed me to explore and develop a unique sonic identity that beautifully merges genres such as Indian Folk, Pop, and Global Electronic. A significant milestone in my career was the release of my debut album 'Shots Fired' in 2015 through Times Music. The album was warmly embraced by both fans and critics, resulting in numerous Award Nominations. Notably, I was honored with a victory at the Radio City Freedom Awards for the title of Best Electronic Song in '16. In 2017, I collaborated with the legendary Neeraj Sridhar, released my version of the prominent tune, 'Humma Humma' on Times Music. I released my Sophomore album, Andarrated, in the autumn of 2021, which features my viral track, 'Dillagi'. It also includes collaborations with popular artists like Sikander Kahlon, Harjas, Shah Rule, Rebel 7, Tyesha Kohli and many more. My album was nominated for the 2022 IIM Awards under the 'Best Pop Album' and my track 'Dillagi' was nominated under the 'Best Electronic Song' category and won. My music has amassed an impressive 50 million+ views on platforms like YouTube and various audio streaming services. Through these accomplishments, I've proudly positioned myself as a prominent figure in the realm of Independent Electronic and Pop Music within India. Show less



Rusk Media

• India
• Online Audio and Video Media
• 100 - 200 Employee

• Music Label Head

  • Jan 2019 - Dec 2021

  Delhi, India Music Label Co-Founder and Manager: Co-founded and ran an online music label, building it from scratch to amass over 900k subscribers on YouTube called Hattke Records in partnership with Rusk Media. Supervised and led a team of 14, including label managers, creatives, and technicians. Artist Management: Led the artist identification, outreach, and management, building a roster of over 12 artists. Audio and Video Production : Successfully created 100+ music and dance videos… Show more Music Label Co-Founder and Manager: Co-founded and ran an online music label, building it from scratch to amass over 900k subscribers on YouTube called Hattke Records in partnership with Rusk Media. Supervised and led a team of 14, including label managers, creatives, and technicians. Artist Management: Led the artist identification, outreach, and management, building a roster of over 12 artists. Audio and Video Production : Successfully created 100+ music and dance videos in partnership with brands like Noise, Beck's, Boat, etc., that amassed over 75 million+ plays on the channel. Project Management : Oversaw step-by-step planning and execution of shoots, from creative production, roster communication, and vendor management to ensure quality deliverables. Event Planning and Marketing: Devised, planned, and executed special offline events for artists to increase brand awareness and community engagement. Worked on marketing strategies across digital channels to amplify and promote campaigns. Collaborated with brand partners to create co-branded content, resulting in increased brand awareness and engagement. Show less



BYJU'S

• India
• E-Learning Providers
• 700 & Above Employee

• Program Manager

  • Jan 2016 - Nov 2018

  Delhi, India -Manage end-to-end lifecycle of cohorts of learners and ensure high satisfaction levels. -Serve as the first point of contact for participants and troubleshoot queries and manage discussions. -Drive all Program Office responsibilities, including scheduling and delivery activities, evaluations, grading, presentations, etc. -Monitor and manage participants' performance and engagement using various program trackers. -Provide all necessary support to learners and forge… Show more -Manage end-to-end lifecycle of cohorts of learners and ensure high satisfaction levels. -Serve as the first point of contact for participants and troubleshoot queries and manage discussions. -Drive all Program Office responsibilities, including scheduling and delivery activities, evaluations, grading, presentations, etc. -Monitor and manage participants' performance and engagement using various program trackers. -Provide all necessary support to learners and forge meaningful relationships with them. -Developed and managed program plans, identified project risks and issues, and implemented mitigation strategies to minimize program impact. -Collaborated with cross-functional teams to define program requirements, prioritize initiatives, and establish project timelines and milestones. -Identify and implement processes for smoother program management and a consistent learning experience. -Managed program budgets, tracked expenditures, and reported on program financials to senior management. -Collaborated with cross-functional teams, including Sales, Product -Development, and Customer Service, to gather insights and promote offerings to clients and prospects. -Developed and implemented best practices, standards, and processes to facilitate successful customer acquisition and current customer upsell opportunities Show less



Times Music

• India
• Musicians
• 1 - 100 Employee

• A&R Associate

  • Mar 2014 - Jul 2015

  Mumbai, Maharashtra, India Actively contributed to artist discovery by attending live shows, evaluating performances, and assessing their alignment with the label's artistic direction. Played a pivotal role in contract negotiations and licensing agreements, ensuring favorable terms for artists while maintaining the label's best interests. Demonstrated exceptional organizational skills in coordinating recording sessions, managing complex schedules, and facilitating seamless communication between artists… Show more Actively contributed to artist discovery by attending live shows, evaluating performances, and assessing their alignment with the label's artistic direction. Played a pivotal role in contract negotiations and licensing agreements, ensuring favorable terms for artists while maintaining the label's best interests. Demonstrated exceptional organizational skills in coordinating recording sessions, managing complex schedules, and facilitating seamless communication between artists and production teams. Utilized market research methodologies to analyze industry trends, identifying emerging musical styles and potential signing opportunities that aligned with the label's strategic vision. Collaborated with cross-functional teams in preparing compelling marketing materials and strategic promotional campaigns for new releases, driving enhanced engagement and audience outreach. Show less



NIIT

• United States
• Education Administration Programs
• 500 - 600 Employee

• Communications Intern

  • Nov 2013 - Feb 2014

  Delhi, India Assisted with the development and execution of social media campaigns across multiple platforms, including Facebook, Twitter, and Instagram. Created engaging content, including copy, graphics, and videos, to increase brand awareness and engagement. Conducted social media analytics to track the success of campaigns and provided recommendations for future improvements. Managed social media accounts, responding to inquiries and comments in a timely and professional… Show more Assisted with the development and execution of social media campaigns across multiple platforms, including Facebook, Twitter, and Instagram. Created engaging content, including copy, graphics, and videos, to increase brand awareness and engagement. Conducted social media analytics to track the success of campaigns and provided recommendations for future improvements. Managed social media accounts, responding to inquiries and comments in a timely and professional manner. Collaborated with team members to create content calendars and brainstorm new ideas for social media campaigns. Show less