Akshata Fernando

Chief Executive Officer and Founder at Digiholic
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Contact Information
us****@****om
(386) 825-5501
Location
Pune, Maharashtra, India, IN
Languages
  • English Full professional proficiency
  • Hindi Limited working proficiency
  • Marathi Elementary proficiency
  • Tamil Elementary proficiency

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Amol Khanwalkar

Akshata is one of the best digital marketer which I have worked with. She is very much innovative & knowledgeable in the field of SEO,Social Media, PPC & other areas of digital marketing. Her major strength is Facebook advertising. She use to target Facebook Ads in a laser targeted way and create flawless Ad copy which generated great results for various clients.The best thing about Akshata is she has always willingness to learn new things to keep herself updated & use to share valuable tips regarding digital marketing. She is perfect business coach for all kind of businesses those who are looking to scale their profits and generating commendable ROI. It's my privilege that I got chance to work with her across multiple online marketing projects for various niches. I highly recommend Akshata for 360 degree Digital Marketing activities.

Malavika Issar

Akshata is a commendable team worker and an absolutely invaluable mentor. Her knowledge of SEO and crucial marketing practices have helped me and a lot of us in the team. She'd truly be an asset to any organization she's a part of :)

Akriti Vaid

The most dedicated and leaned in person you will ever meet. She believes in what she is selling. She is there for any and every obstacles and will always come out brilliantly with the most creative idea. She is great at managing and wonderful at delegating work.

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Experience

    • India
    • Marketing Services
    • 1 - 100 Employee
    • Chief Executive Officer and Founder
      • Aug 2015 - Present

    • India
    • Information Technology & Services
    • 1 - 100 Employee
    • Founder
      • Mar 2020 - Present

    • India
    • E-Learning Providers
    • 1 - 100 Employee
    • Digital Marketing Trainer
      • Feb 2018 - Present

      Worked as a Digital Marketing trainer and industry expert, training students across the globe and empowering them with the skills required to pierce through the fierce marketing scenario. Worked as a Digital Marketing trainer and industry expert, training students across the globe and empowering them with the skills required to pierce through the fierce marketing scenario.

  • Indus Health Plus
    • Pune Area, India
    • E-Commerce Manager
      • Oct 2017 - Aug 2018

      ◘ Design and execute the digital marketing roadmap for Indian and overseas market. ◘ Collaborate with web development, design and SEO team to drive ROI. ◘ Developing schedules and timescales for marketing activities. ◘ Content creation, planning and management for B2B and B2C market. ◘ Analyzing digital marketing data to review company’s marketing performance. ◘ Conceptualizing the digital branding and sales strategy in terms of design and messaging. ◘ Driving the entire… Show more ◘ Design and execute the digital marketing roadmap for Indian and overseas market. ◘ Collaborate with web development, design and SEO team to drive ROI. ◘ Developing schedules and timescales for marketing activities. ◘ Content creation, planning and management for B2B and B2C market. ◘ Analyzing digital marketing data to review company’s marketing performance. ◘ Conceptualizing the digital branding and sales strategy in terms of design and messaging. ◘ Driving the entire social media channels for the B2B and B2C segment (Organic and Paid). ◘ Spearheading the PPC strategy including keyword research analysis, ad messaging, location targeting, etc. ◘ Planning the introduction of Marketing automation to improve customer experience. ◘ Market research and analysis to accomplish marketing goals. ◘ Event planning and co-ordination - Offline and Online mode. ◘ Designing the Video communication and marketing strategy. ◘ Manage a team of Graphic designers, SEO executives and Adwords executives. Show less ◘ Design and execute the digital marketing roadmap for Indian and overseas market. ◘ Collaborate with web development, design and SEO team to drive ROI. ◘ Developing schedules and timescales for marketing activities. ◘ Content creation, planning and management for B2B and B2C market. ◘ Analyzing digital marketing data to review company’s marketing performance. ◘ Conceptualizing the digital branding and sales strategy in terms of design and messaging. ◘ Driving the entire… Show more ◘ Design and execute the digital marketing roadmap for Indian and overseas market. ◘ Collaborate with web development, design and SEO team to drive ROI. ◘ Developing schedules and timescales for marketing activities. ◘ Content creation, planning and management for B2B and B2C market. ◘ Analyzing digital marketing data to review company’s marketing performance. ◘ Conceptualizing the digital branding and sales strategy in terms of design and messaging. ◘ Driving the entire social media channels for the B2B and B2C segment (Organic and Paid). ◘ Spearheading the PPC strategy including keyword research analysis, ad messaging, location targeting, etc. ◘ Planning the introduction of Marketing automation to improve customer experience. ◘ Market research and analysis to accomplish marketing goals. ◘ Event planning and co-ordination - Offline and Online mode. ◘ Designing the Video communication and marketing strategy. ◘ Manage a team of Graphic designers, SEO executives and Adwords executives. Show less

    • India
    • Advertising Services
    • 200 - 300 Employee
    • Social Media Manager
      • Aug 2015 - Aug 2017

      ◘ Develop and manage overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities). ◘ Ensure all corporate social profiles are properly claimed, optimized, promoted and managed. ◘ Plan and implement Digital Marketing Roadmap for clients like SNAP- Symbiosis, SET-Symbiosis , Welingkar Institutes, MIT Institutes, Auro University, Indus Health Plus (Healthcare), X-MEN(Personal Care), Prof. Vishwanath Karad(Personal Branding), Marshal Cadet Academy… Show more ◘ Develop and manage overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities). ◘ Ensure all corporate social profiles are properly claimed, optimized, promoted and managed. ◘ Plan and implement Digital Marketing Roadmap for clients like SNAP- Symbiosis, SET-Symbiosis , Welingkar Institutes, MIT Institutes, Auro University, Indus Health Plus (Healthcare), X-MEN(Personal Care), Prof. Vishwanath Karad(Personal Branding), Marshal Cadet Academy (Summer Camp), Chandukaka Saraf & Sons(Jewellery), Ivy Bazaar (E- Commerce), Joy Cosmetics, etc. ◘ Plan, Manage & Execute Viral Social Media Campaigns for more than 20 clients on various platforms (Facebook, Twitter, Instagram, Pinterest, Linked In, etc). ◘ Execute Lead Generation Campaigns with industry specific strategy. ◘ Create ads on Facebook, Twitter, Instagram and Google Adwords. ◘ Creative Design briefing and visualization. ◘ Leading a team of 12 members including Graphic designers, Content writer and Social Media Executives. ◘ Conceptualization and visualization for Creative Designing for Client Pitches like Suzlon, John Deere and Joy Cosmetics. ◘ Writing Search Engine Optimized Content in a bid to engage readers. ◘ Executing aggressive Email and SMS campaigns. ◘ Leverage offline marketing activities for online success. ◘ Video script writing for Commercial Videos. ◘ Maintain and grow brand exposure in Social media. ◘ Train employees to monitor & engage in social media. Show less ◘ Develop and manage overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities). ◘ Ensure all corporate social profiles are properly claimed, optimized, promoted and managed. ◘ Plan and implement Digital Marketing Roadmap for clients like SNAP- Symbiosis, SET-Symbiosis , Welingkar Institutes, MIT Institutes, Auro University, Indus Health Plus (Healthcare), X-MEN(Personal Care), Prof. Vishwanath Karad(Personal Branding), Marshal Cadet Academy… Show more ◘ Develop and manage overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities). ◘ Ensure all corporate social profiles are properly claimed, optimized, promoted and managed. ◘ Plan and implement Digital Marketing Roadmap for clients like SNAP- Symbiosis, SET-Symbiosis , Welingkar Institutes, MIT Institutes, Auro University, Indus Health Plus (Healthcare), X-MEN(Personal Care), Prof. Vishwanath Karad(Personal Branding), Marshal Cadet Academy (Summer Camp), Chandukaka Saraf & Sons(Jewellery), Ivy Bazaar (E- Commerce), Joy Cosmetics, etc. ◘ Plan, Manage & Execute Viral Social Media Campaigns for more than 20 clients on various platforms (Facebook, Twitter, Instagram, Pinterest, Linked In, etc). ◘ Execute Lead Generation Campaigns with industry specific strategy. ◘ Create ads on Facebook, Twitter, Instagram and Google Adwords. ◘ Creative Design briefing and visualization. ◘ Leading a team of 12 members including Graphic designers, Content writer and Social Media Executives. ◘ Conceptualization and visualization for Creative Designing for Client Pitches like Suzlon, John Deere and Joy Cosmetics. ◘ Writing Search Engine Optimized Content in a bid to engage readers. ◘ Executing aggressive Email and SMS campaigns. ◘ Leverage offline marketing activities for online success. ◘ Video script writing for Commercial Videos. ◘ Maintain and grow brand exposure in Social media. ◘ Train employees to monitor & engage in social media. Show less

    • Digital Marketing Specialist
      • May 2015 - Jun 2015

      ◘ Perform daily account management and of pay per click accounts on Google AdWords. ◘ Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. ◘ Manage and maintain updates for large keyword lists. ◘ Provide creative copy suggestions. ◘ Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. ◘ Provide… Show more ◘ Perform daily account management and of pay per click accounts on Google AdWords. ◘ Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. ◘ Manage and maintain updates for large keyword lists. ◘ Provide creative copy suggestions. ◘ Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. ◘ Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. ◘ Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Show less ◘ Perform daily account management and of pay per click accounts on Google AdWords. ◘ Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. ◘ Manage and maintain updates for large keyword lists. ◘ Provide creative copy suggestions. ◘ Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. ◘ Provide… Show more ◘ Perform daily account management and of pay per click accounts on Google AdWords. ◘ Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. ◘ Manage and maintain updates for large keyword lists. ◘ Provide creative copy suggestions. ◘ Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. ◘ Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. ◘ Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Show less

  • Melody Music Academy
    • Pune, Maharashtra, India
    • Social Media Marketing Specialist
      • Jun 2012 - Jan 2014

Education

  • Digital Marketing Institute
    Postgraduate Diploma in Digital Marketing, Digital Marketing
    2015 - 2015
  • St.Jude School,Pune
    10th STD
    2000 - 2005
  • ASM's Institute of Business Management and Research
    Master of Business Administration (MBA), Marketing
    2014 -
  • Fergusson College
    Bachelor of Science (B.Sc.), Electronics

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