Experience

SENDÈGARO

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Ecommerce Manager

  • Nov 2019 - Present

  E-commerce Manager of online luxury boutique store that sells luxury garments to customers all around the world. Below are my current main responsibilities of the company: • Optimisation of website: product page, cart page, checkout page, filter product page • Optimised backend of website for best performance and inventory management for complete automation of orders. • Managing Facebook Business Suite (Meta) to launch campaigns which have generated £500,000+ in sales: • Scaling, optimising campaigns and using Look-A-Like audiences to scale onto next level and narrowing down interests, behaviours in-accordance to algorithm gathering data and analysing campaigns that are successful for both horizontal and vertical scaling • Maximising post iOS 14.5 results by creating broad targeting-based campaigns with A/B testing of creatives and ensuring an CTR (click-through-rate) of at least 3.00%. • Creating custom audience lists based on website pixel and conversions API to create campaigns based on dynamic retargeting. • Use of Google Tag Manager and tracking which is installed on the container which helps for more efficient tracking of orders post iOS 14.5 and helps increase events match rate when it comes to retargeting and targeting of new customers. • Maximising SEO optimisation by analysing most used keywords on website, product, meta description, collection pages, website pages all optimised for SEO. • Using Google Ads to setup a range of campaigns and staying up to date in-line with new campaign structures e.g. Performance Max Campaigns, Display Campaigns, Shopping Campaigns • Analysing and maximising efficiency of CPC by optimising negative keyword lists • Forecast of reports: Sales, Inventory and Finance to minimise costs, spot trends and spot the most selling products. • Building an Email-Platform using Klaviyo in order to build automation of flows: Welcome, Promotions, Abandoned Carts, Return Customers and many other flows to maximise reach.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Freelance Shopify

  • Mar 2018 - Present

  Developed, designed and edited multiple themes for many small e-commerce businesses. Helped setup front-end and back-end inventory, merchandise administration and 3PL linkup for live active link-up with multiple warehouse WMS’s. Setup marketing experience with Google ad-words, Facebook Pixel, Facebook Audience Analytic, eBay Business Seller’s Dashboard, Amazon FBA s and Instagram marketing. • Emphasizing advanced setup on CBO’s (Campaign budget optimisations) for campaigns. • Scaling, optimising for specific cold traffic/hot traffic-based interests and demographics. • Narrowing down and choosing the correct audience to target at with marketing research on demographics and also use of Facebook Audience Insights tool. • Using Facebook Business Manager’s, A/B testing to analyse performance differences, and scale the age group, gender and advertisement placement to maximise cost-to-performance effectiveness. • Setting up Look-A-Like audiences to maximise conversions by using Facebook Algorithm to pin-point similar interests, likes and social media behaviour of customers that have already converted (Sales). • Setting up Google Ads for optimisation of keywords by setting up Manual CPC bidding strategies and using Google Keyword Planner to come up with keywords that are mostly linked with business and to return top-page search results. • Setup Business for eBay and used eBay Business Seller Dashboard setup for business requirements and needs. • Advanced product listings: Item Specifics, categories, title setup for top of the page search results on eBay. • Attended eBay for Business talks and online Zoom Chats to expand knowledge and paying attention to receiving eBay Top Seller Status. • Setup Amazon FBA to reach out to more customers. Paying attention to: o Optimisation of Product Titles, following formula of: brand name + product name + features



FRESHASIA FOODS LTD

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Logistics & Supply Chain Coordinator

  • Dec 2019 - Mar 2020

  As a logistics & supply chain project manager, I have been managing a range of important projects to help Fresh Asia Foods at its busiest and biggest growing period ever. Ensuring smooth transitions and big changes with the ERP SAP One Business Hana system, I have been involved within a range of important procedures which has seen many of its manual procedures automated and setup using SAP, MRP, developing new wizards under important modules for: Sales, Inventory & Purchase. Within every project scope, it was important to use agile methodologies to analyse, review and implement proper testing user cases. I have also used: Trello, Jira & Project Management in SAP to help plan, track and review progress for projects. Below were my main responsibilities: • Created Standard Work Processes (SOP’S) for logistics & supply chain related tasks. Created SOP for Transfer Requests, Raising Transfers tasks related to Supply Chain & Logistics. • Introduced SAP One Business Hana Scheduling Implementation Project (MRP). Helped develop and still in the process of training and plans for the organisation (Material Requirements Planning MRP (very important for purchase, sales & production). The process is still ongoing, but bringing every department together • In charge of SAP Warehouse Management System (WMS) Implementation Project with the I.T Manager of the company as well as external SAP engineers for four 3PL’s. • Automation of outgoing & incoming supply chain & logistics files: Goods Receipts, Stock-Rebalancing stock holding reports, Purchase Orders, Picking orders. I have setup the format of these to be automated across every WMS for every warehouse that we work with. • Initiated process/systems to drive and view Supply Chain & Logistics optimisation. This is maximising costs efficiency within logistics across every warehouse in terms of deliveries, stock transfers and storage.



YOOX NET-A-PORTER GROUP

• United States
• 1 - 100 Employee

• Projects Team Coordinator

  • Dec 2018 - Jul 2019

  Currently undergoing a transformation process of the warehouse projects team. Undertaking important, influential changes with new structure, strategy by taking into consideration of six sigma. Introduced revised floor-plans and working procedures to increase productivity by 60%, reducing user-errors by 95% and complying health & safety whilst getting user satisfaction. Upgrade of I.T infrastructure and resources that speeded up user work rate, team morale and results. Introduced I.T infrastructure setup transformation to the warehouse projects team. New setup of tracking data of stock-levels more efficiently, picking recorded on the spot with tracking system and processed instantly for chasing backlog of user-errors. Investigations now made easier with setup of file locations. Managed transfers between distribution centres around the world for over 75,000+ units with stock worth over £33m+, including a recent big transfer to new distribution centre based in Italy which is soon to be the main hub. Adapting to very tight deadlines, restrictions and resources, by making the most of what’s available and maximising given tools for most efficiency. Complying with trade & transport laws and monitoring the restrictions closely to avoid any clashes and possible logistic delays. Responsible for daily reports to analyse stock, location reports via excel, creating PivotTables, advanced formulas, cross-referencing using VLOOKUP and creating basic macros by programming in VBA. Looking at transport data of transfers made between distribution centres to maximise reduction of transportation costs. Weekly analysis for report of storage for offsite stock to monitor and trace mistakes, implementing new strategies undertaken by both teams to reduce and recover lost stock.



Stafforce

• United Kingdom
• Staffing and Recruiting
• 200 - 300 Employee

• Performance Coach (Stafforce & Yoox-Net-A-Porter)

  • Oct 2018 - Nov 2018

  A performance coach at the Charlton Distribution centre. Solely responsible for Outbound team of over 50+ workers. Daily tasks consist of advanced data analysis using excel as well as Scoro & MatLab on my own device to quantify and identify areas of effect for performance of workers. This includes and is not limited to working out averages as a person, team for items packed, shipments per hour and analysing the differences from day-to-day as well as comparing percentage increase and decrease between set period of times and hours each day. Conducting performance reviews, agreeing on new targets and pushing everyone to their maximum performance and identifying the areas of improvement, issues with communication with front line managers and trainers. Working closely with all the front-line managers to get the latest information about guidelines for pickers, packers and taking into regards feedback from all workers to see how we can make it easier for them in return to see their numbers increase incredibly. Also keeping in-touch with the engineering teams and getting the latest updates about lines not working or issues with receiving totes to lines for workers. Data analysis takes into regards of downtime and issues out of control to either decrease daily target according to team averages or to increase if it’s a very busy period, especially for the top performers as they are eager to show what they are more capable of. The figures are then further analysed to a point where a certain drop, rise or pattern is apparent with the workers numbers, which is then furtherly followed up by regular performance reviews and targets set.



Ocado Retail Ltd

• United Kingdom
• Retail
• 700 & Above Employee

• Warehouse Operative

  • Mar 2018 - Aug 2018

  Testing & implementing of Ocado automated warehouse systems. Selecting inventory for customer orders to assure quality customer service. Operating PPT to structure and organise warehouse stock for inbound and outbound deliveries. Assessing stock quality and assurance of Ocado customer standards being met. Supervising and training individuals to sustain and be aware of health & safety procedures within a warehouse environment. Managing and analysing KPI's to further push team members for high pick targets. Transforming and implementing easier procedures of inventory management and working with the engineering team to provide smooth operations.