Growth Marketing Manager

• Jul 2021 - Present

planned and executed all website, SEO/SEM, database marketing, email marketing, social media marketing and display advertising campaigns.Designed, built and maintained the company's social media online presence.Identified trends and insights and optimized spend and website performance based on the insights.Collaborated with top agencies and other vendors partnersup to date with the latest trends and best practices in online marketing and measurementUsed advanced metrics to measure the success of a marketing campaignsperformed keywords research, keyword mapping and looked for areas where we could take advantagecarried out search engine optimization on our website to increase reach and online visibility

Growth Marketing Specialist

• Oct 2020 - Present

planned and executed all website, SEO/SEM, database marketing, email marketing, social media marketing and display advertising campaigns.Designed, built and maintained the company's social media online presence.Identified trends and insights and optimized spend and website performance based on the insights.Collaborated with top agencies and other vendors partnersup to date with the latest trends and best practices in online marketing and measurementUsed advanced metrics to measure the success of a marketing campaignsperformed keywords research, keyword mapping and looked for areas where we could take advantagecarried out search engine optimization on our website to increase reach and online visibility

Google and Facebook Advertising Specialist

• Jan 2020 - Present

Handled all digital marketing projects from the stage of interpreting campaign brief to developing marketing campaign strategies and came up with a well structured proposal and budget.Brainstormed on creating marketing strategies for the brand, monitored ads performance using analytics tools such as Google Analytics. Performed A/B testing to determine what works and what doesn’t. Analysed PPC campaigns for all brands including SEO/SEM, marketing database, email marketing campaign and display ads campaigns. Created online banner adverts, oversaw PPC ads (Facebook ads, Google Ads, Instagram Ads e.t.c.) campaign and wrote high quality copy for email campaigns. Analyzed and compiled regular campaign and website performance reports using tools like Google Analytics, NetInsight and WebTrends.liaised closely with the creative teams and account managers for better workflow.Achieved massive ROI and ROAS in all Pay per click ads campaigns andattainment of weekly KPIs like leads, conversion and traffics.

Digital Marketing Manager/Paid Media Buyer

• Mar 2018 - Dec 2019

Handled all digital marketing projects from the stage of interpreting the brief, to developing marketing campaign strategies and came up with a well structured proposal and budget. Handled all digital marketing projects from the stage of interpreting the brief, to developing marketing campaign strategies and came up with a well structured proposal and budget.

Performance Marketing Manager

• Dec 2014 - Feb 2016