Aki Aida
Program Manager at Bridge Partners- Claim this Profile
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English Professional working proficiency
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Japanese Native or bilingual proficiency
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Russian Limited working proficiency
Topline Score
Bio
Hani Adhami
It was an immense pleasure to work with Aki as part of the WW strategy team for Microsoft's security consulting business. Aki managed a number of business development programs for the team, and she did an incredible job to drive towards key results while keeping projects on schedule and budget. I was super impressed with Aki's work ethic, attention to detail, and ability to juggle many tasks and stakeholders. Aki is an asset to any team and will keep you organized and operating smoothly.
Eric Herzog
Aki worked for Bridge Partners and provided me with support briefly in July 2019 and then from January through June 2020. During our work together supporting a field marketing organization of 30 marketers in all time-zones around the world Aki sustained a high level of responsiveness and incredible attention to detail. Aki expertly managed our $8M budget across 14 WW geographic areas and received many thanks from our remote teams for her efforts to diligently document budget spend and research discrepancies with our finance partners both at WW and in the subsidiaries. In addition she helped my colleague and I consistently deliver engaging monthly marketing community calls by organizing guest speakers, preparing the decks and summarizing highlights and best practices afterward. In the face of strong personalities and pressure for specific deadlines she remained composed and professional in light of highly dynamic work environments during the 2020 COVID pandemic outbreaks. She took on special projects and managed to balance her workload by setting expectations in advance so that others were clear on when to expect outcomes from her. Thanks Aki for your help over the last several CRAZY months! I look forward to working with you again!
Hani Adhami
It was an immense pleasure to work with Aki as part of the WW strategy team for Microsoft's security consulting business. Aki managed a number of business development programs for the team, and she did an incredible job to drive towards key results while keeping projects on schedule and budget. I was super impressed with Aki's work ethic, attention to detail, and ability to juggle many tasks and stakeholders. Aki is an asset to any team and will keep you organized and operating smoothly.
Eric Herzog
Aki worked for Bridge Partners and provided me with support briefly in July 2019 and then from January through June 2020. During our work together supporting a field marketing organization of 30 marketers in all time-zones around the world Aki sustained a high level of responsiveness and incredible attention to detail. Aki expertly managed our $8M budget across 14 WW geographic areas and received many thanks from our remote teams for her efforts to diligently document budget spend and research discrepancies with our finance partners both at WW and in the subsidiaries. In addition she helped my colleague and I consistently deliver engaging monthly marketing community calls by organizing guest speakers, preparing the decks and summarizing highlights and best practices afterward. In the face of strong personalities and pressure for specific deadlines she remained composed and professional in light of highly dynamic work environments during the 2020 COVID pandemic outbreaks. She took on special projects and managed to balance her workload by setting expectations in advance so that others were clear on when to expect outcomes from her. Thanks Aki for your help over the last several CRAZY months! I look forward to working with you again!
Hani Adhami
It was an immense pleasure to work with Aki as part of the WW strategy team for Microsoft's security consulting business. Aki managed a number of business development programs for the team, and she did an incredible job to drive towards key results while keeping projects on schedule and budget. I was super impressed with Aki's work ethic, attention to detail, and ability to juggle many tasks and stakeholders. Aki is an asset to any team and will keep you organized and operating smoothly.
Eric Herzog
Aki worked for Bridge Partners and provided me with support briefly in July 2019 and then from January through June 2020. During our work together supporting a field marketing organization of 30 marketers in all time-zones around the world Aki sustained a high level of responsiveness and incredible attention to detail. Aki expertly managed our $8M budget across 14 WW geographic areas and received many thanks from our remote teams for her efforts to diligently document budget spend and research discrepancies with our finance partners both at WW and in the subsidiaries. In addition she helped my colleague and I consistently deliver engaging monthly marketing community calls by organizing guest speakers, preparing the decks and summarizing highlights and best practices afterward. In the face of strong personalities and pressure for specific deadlines she remained composed and professional in light of highly dynamic work environments during the 2020 COVID pandemic outbreaks. She took on special projects and managed to balance her workload by setting expectations in advance so that others were clear on when to expect outcomes from her. Thanks Aki for your help over the last several CRAZY months! I look forward to working with you again!
Hani Adhami
It was an immense pleasure to work with Aki as part of the WW strategy team for Microsoft's security consulting business. Aki managed a number of business development programs for the team, and she did an incredible job to drive towards key results while keeping projects on schedule and budget. I was super impressed with Aki's work ethic, attention to detail, and ability to juggle many tasks and stakeholders. Aki is an asset to any team and will keep you organized and operating smoothly.
Eric Herzog
Aki worked for Bridge Partners and provided me with support briefly in July 2019 and then from January through June 2020. During our work together supporting a field marketing organization of 30 marketers in all time-zones around the world Aki sustained a high level of responsiveness and incredible attention to detail. Aki expertly managed our $8M budget across 14 WW geographic areas and received many thanks from our remote teams for her efforts to diligently document budget spend and research discrepancies with our finance partners both at WW and in the subsidiaries. In addition she helped my colleague and I consistently deliver engaging monthly marketing community calls by organizing guest speakers, preparing the decks and summarizing highlights and best practices afterward. In the face of strong personalities and pressure for specific deadlines she remained composed and professional in light of highly dynamic work environments during the 2020 COVID pandemic outbreaks. She took on special projects and managed to balance her workload by setting expectations in advance so that others were clear on when to expect outcomes from her. Thanks Aki for your help over the last several CRAZY months! I look forward to working with you again!
Credentials
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MCA
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Experience
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Bridge Partners
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Financial Services
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1 - 100 Employee
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Program Manager
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Dec 2020 - Present
Client: Microsoft Consulting Services Supporting a game-based account planning program called 'Game of Cyber' to build One Microsoft Cybersecurity acceleration plan to enable customers' Digital Transformation with modernized security approach. The game is played in 7 areas, 20+ countries. Working closely with stakeholders in subsidiaries to support event logistics across the full lifecycle of their events from planning to follow-up opportunities generated by the program. • Conducted 18 games and generated $6M opportunities during Q3 pilot of the program. • Developed artifacts to scale up the program operations such as program landing page, 1 success story, program impact dashboard, status report template, and templates for event planning and execution. • Communicating progress of the pilot with program stakeholders. • Following-up with field teams to capture program data and track game-generated opportunities in CRM. • Engaged stakeholders in 5 focus areas and collected insights feeding into customer and field listening program. • Coordinated v-team to make required updates to bill of materials based on game feedback and portfolio changes Show less
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Education Field Enablement PM
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Jul 2019 - Jul 2020
Supported management of field marketing organization of 30 marketers, marketing budget, scorecard, and ROB. Acted as liaison between Corp Windows Education Marketing team, Subsidiary Product Marketing Managers, and larger Microsoft stakeholders. • Oversaw 8-million-dollar Education Field Marketing budget. Tracked Field progress against quarterly marketing budget targets by working closely with Finance and Field marketers in A14 regions. • Managed additional funding requests and budget re-allocation for COVID-19 response. • Built worksheets and templates for upcoming fiscal year's (FY21) budget planning. • Prepared monthly scorecard reporting – collected numbers from multiple data sources such as dashboards and worked with SMEs for consistency in the numbers with other teams. • Managed trackers about scorecard target escalations, additional funding requests, and other issues from field marketers. • Coordinated monthly field community call agenda, decks, and speakers with field marketing leads and device leads.• Developed and maintained playbooks, quarterly review decks, FAQs, and field contacts. • Answered questions from subsidiaries about budgets, IOs, scorecard, products, and announcements in a timely manner. • Planned and created FY21 Education Field Marketing playbook gathering content such as guidance, priority, go-dos, executive communications, and FAQ for FY21 planning. Show less
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Marketing Content PM
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Sep 2019 - Jan 2020
Managed content development processes of Windows 10 Education Storybook November 2019 Update, including copywriting, CELA review, design, localization, sub review, and QA, working with internal and external stakeholders. Conducted an accessibility audit of DevOps Dojo training decks. • Created and maintained workback schedules for multiple deliverables to assure on-time delivery.• Facilitated internal and client meetings to understand scope of projects, customer needs, and deadlines.• Collected source materials to help content writer to understand product/solution functionality included within BOM.• Managed file versions and hand-offs to clients, external agency designers, and localization vendors.• Identified and fixed accessibility issues of all Azure DevOps Dojo training decks such as missing Alt texts for 600+ slides. Show less
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Microsoft
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United States
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Software Development
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200 - 300 Employee
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Content Project Manager (Contract work)
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Feb 2019 - Jun 2019
Managed marketing assets development using agile method for Digital Transformation and Industry Global Engagement Programs under cross-functional teams environment including external agencies. Supported management of a multi-million dollar team budget by tracking and analyzing trends against target on the scorecard. • Achieved GEP’s financial target and budget scorecard by updating team’s budget tracker and supporting team to open/close POs on time. • Led an audit of marketing assets inventory shared with fields. Reduced volume of inquiries from Fields as a result. • Created and maintained workback schedule for bi-weekly sprints with Business Process Manager and content leads to assure on-time delivery. Show less
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Localization Project Manager (Contract Work via Simplicity Consulting)
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Jul 2017 - Jul 2018
Managed localization review process of marketing assets for Global Engagement Programs, working closely with reviewers in subsidiaries and localization agency. Developed 30+ new campaign emails and localized into 27 markets bi-weekly.• Supported implementation of Microsoft’s in-house content management system called CloudDAM including tagging strategy and asset migration planning to maintain and share the latest marketing assets with subsidiaries. • Worked as a primary liaison for an external agency who upload contents to CloudDAM and resolved their inquiries. • Planned and executed trainings about CloudDAM for the internal team and an email agency. • Collected market/language coverage information of product UIs, websites, and marketing materials across all departments to evaluate localization strategy for upcoming fiscal year planning.• Assessed Japanese translation quality and provided feedback to external localization vendor to improve localization quality and process. Show less
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Relationship Marketing Manager (Contract work via Simplicity Consulting)
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Feb 2014 - Dec 2017
Supported Email Marketing strategy and execution for Microsoft Cloud and Enterprise group, focused on promotional, in-trial, lifecycle email. Managed end-to-end email send process for global Azure data center maintenance notification emails, including editorial, production, and localization, working closely with engineering and support teams. Was responsible for all Japanese email sending and review process and quality assurance.• Reviewed and approved all Japanese promotional, lifecycle, and operational emails for external customers. • Translate last-minuets critical changes related announcements from English to Japanese under time constrain condition.• Improved quality of Japanese emails and received an endorsement from a Japanese enterprise customer (Toyota)• Created template and streamlined process for the maintenance notification emails such as follow-up of global support teams before and after actual maintenances. Reduced inquiries from the global support team up to 50%. • Launched Microsoft Intune trial nurture emails in conjunction with marketing managers.• Implemented 3rd party localization review tool, Cloudwords as scheduled. • Troubleshoot issues on Cloudwords, created a playbook and a step-by-step guide on how to use Cloudwords for internal team. Show less
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Pacific Software Publishing, Inc.
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Technical Support Specialist
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Feb 2013 - Dec 2013
Handled customers’ issues with email hosting, website hosting, network via a call, email and in-person both in Japanese and English. Managed 15 local customers’ regular onsite maintenance by coordinating the schedule performing onsite maintenance. • Handled average of 10 to 20 customers per day. • Made proactive suggestion for their operation efficiency, which drove the revenue increase by 10% as well as improving the customer satisfaction. Handled customers’ issues with email hosting, website hosting, network via a call, email and in-person both in Japanese and English. Managed 15 local customers’ regular onsite maintenance by coordinating the schedule performing onsite maintenance. • Handled average of 10 to 20 customers per day. • Made proactive suggestion for their operation efficiency, which drove the revenue increase by 10% as well as improving the customer satisfaction.
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Associate Product Marketing Manager
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Jul 2011 - Jul 2012
Worked as Subsidiary Product Marketing Manager for Microsoft Office products. Managed product websites, Social Media, and newsletters for consumer audience and built integrated marketing communication plan. Planned and executed campaigns, events, and trainings for Microsoft Office for Mac. • Led Microsoft Office Facebook to become the #1 ranked IT brand in Nikkei Digital Marketing’s rankings • Increased page view of Japanese Microsoft Office product website by YoY 30%. • Drove OneNote for iOS release in Japanese market; OneNote for iOS became 2nd downloaded productivity App in Japan.• Planned and delivered sales training about Office for Mac for Apple Store staff, trained 210 staff members.• Executed Mac user research with research team and analyzed the data for planning Show less
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Associate Product Marketing Manager (Windows Server)
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Apr 2009 - Jun 2011
Worked as Subsidiary Product Marketing Manager for Windows Server Products. Led and executed product launch of Small Business Server 2011, Windows Home Server 2011 and Windows Storage Server 2008 R2 by planning and organizing event, campaign, promotional press releases, and recruiting partners. Led v-team and managed product release schedule in conjunction with stakeholders in HQ in the US, engineering, and product launch service team and created marketing materials and sales tools based on field business requirements for the launch.• Recruited 5 resellers and 13 ISVs and achieved 24 OEM design-wins. • Organized launch event and reached over 1,500 end customers. Show less
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Education
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2010 - 2010
Northwestern University - Kellogg School of Management
Marketing Excellence Certificate (Program for Microsoft college hires), Marketing/Marketing Management, General -
2005 - 2009
Aoyama Gakuin University
Bachelor of Arts (BA), International Economics and Communication -
2007 - 2007
Центр международного образования МГУ
Summer Course, Russian Language
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