Experience

Bloomcap

• India
• E-Learning Providers
• 1 - 100 Employee

• Senior Marketing Manager

  • Jul 2022 - Present

  Job Responsibilities1. Managing Direct Sales & Marketing - On-field Executive Team, Channel partner Sales, etc2. Managing Tele Marketing Team - Tele Calling Team Tasks, Verbatim, Process Creation, Sales, Marketing, Reporting, Closures3. Managing the Digital Marketing Team of Bloomcap - Social Media Executive, AI / Canva Designers, Video Editor, SEO Executive Content Writer, Influencer Marketing, YouTube Marketing, Blogging, UI/UX recommendation, etc4. Digital Sales - Lead Generation through Google Adwords and Facebook Ad Manager (Meta), Affiliate Marketing, and Referral Marketing.5. Customer Relationship Management - WhatsApp Marketing (WATi), E-mail Marketing, SMS Marketing, Push-notification, etc. Show less

• Digital Marketing Manager

  • Dec 2021 - Jul 2022

  Job Responsibilities:1. Website Management - SEO, UI/UX, Load Time, Blogging, Notifications, Email Marketing, etc.2. Social Media Management - Instagram, Facebook, YouTube, LinkedIn, etc.3. Digital Campaign Management4. Digital Strategy and Planning



iTuple Technologies

• India
• Software Development
• 1 - 100 Employee

• Business Development Manager

  • Jan 2020 - Sep 2020

  • Performance Marketing 1. Social Media Marketing a. Platforms – Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc b. Creating Campaigns, their Adsets & Ad copy as per requirement c. Audience Handling – Saved, Custom & Lookalike d. Targeting Audience based on Demographics, Interest, Behavior, etc. e. Creating Facebook Pixel code through Facebook Ad Manager 2. Google AdWords Campaign a. Creating campaigns based on 5 parameters to rank ad such as Bid, Budget, CTR, Quality Score & Google Revenue b. Working on Bid Strategies – Manual Bidding & Automated Bidding (Target CPA, ROAS, Target Impression, Click) c. Finding Negative Keywords list d. Creating different type of campaign as required for the marketing such as Search, Display, Video, Shopping, Universal App or Remarketing Campaign e. Targeting Audience based on demographics, affinity, In-market, remarketing & similar and your combined audience f. Conversion Techniques based on CPC, CPA, CPS, CPL, CPV, CPM & CPI g. Using different tools for Sitelink or ad preview such as Karooya Ad Preview Tool, PPCpig.com, etc. h. Finding keywords based on match types such as Exact Match, Phrase Match, Broad Match, Broad Modifier Match* • To lead the sales team that includes Key Account Managers, Sales Coordinator, Sales Executives & FOS Team • To do market research that includes location identification for product launch, discovery phase for merchant identification & assessment • To get involved in the field activities such as merchant (local / brand) on boarding & customer acquisition to prepare the verbatim & objection handling • To be in touch with product & technical team for product training & feedbacks • To train sales team members based on market research, verbatim & objection handling prepared • To collect product feedback & suggestions from the merchants & customers to share it with the product team Show less



IOanyT Innovations

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Manager - Sales & Marketing

  • Dec 2018 - Jan 2020

  • To participate & conduct Industrial expos (such as Smart Cities, Convergence IoT, etc.) for product and brand marketing. • Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. • Maintaining social media presence across all digital channels. • Measuring and reporting on the performance of all digital marketing campaigns. • Identify trends and insights and optimize spend and performance based on the insights • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • To participate in IoT or Startup Awards at both National & International levels (Won Intercon Dubai Top 50 Tech Companies 2019). • To do market research for SWOT analysis and market sizing for custom IoT solutioning. • To create Sales forecast semi-annually • To study all the competitive brands of Inspect Way such as Map My India, Trak n Tell, etc. • To study the performance of all the OEM’s of the Vehicle Tracking Industry such as Teltonika, Itriangle, Concox, etc. Show less



AMIT GPS & NAVIGATION LLP.

• India
• 1 - 100 Employee

• Product Manager

  • Mar 2018 - Dec 2018

  1. To provide training to all the distributors and dealers on Garmin Marine Products & their Features. 2 To help Regional Managers in appointing dealers in their areas and to help appointed dealers to get settled in their region. 3 To meet Government officers to demonstrate Products on theoretical, Audio-Visual, live product demonstration as well as on the simulator basis. 4. To manage all the legal activities related to Marine Category such as Vendor Empanelmentprocedures in the Indian Navy, Coast Guard, Government Shipyards (Goa, Kochi, etc.), Border SecurityForce, etc. • Social Media Handling – Facebook Marketing, LinkedIn Marketing, Twitter Marketing, etc. • Lead Generation Campaigns • Email Marketing – MailChimp • Influencer Marketing • Event Marketing Show less



Nutek India Ltd

• Telecommunications
• 100 - 200 Employee

• Telecommunications Engineer

  • Jan 2016 - Oct 2017

  MTS Radio Frequency Maintenance & Testing MTS Radio Frequency Maintenance & Testing