Executive - Corporate Communications

• Aug 2023 - Present

Account Executive

• Jun 2022 - Aug 2023

During my tenure with Adfactors PR, I worked on clients like Hershey India, Godrej Appliances, CEAMA and UPL. - Became well versed with the FMCG, Retail and Consumer Durables industries at large. - Key tasks included Content Creation, Campaign Planning, Media Relations, Events, Stakeholder Management, Crisis Communication, Social/Digital Analysis and more. - Played a pivotal role in various product launches like India's first Leak-proof AC, Hot & Cold AC, Dark Refridgerator range… Show more During my tenure with Adfactors PR, I worked on clients like Hershey India, Godrej Appliances, CEAMA and UPL. - Became well versed with the FMCG, Retail and Consumer Durables industries at large. - Key tasks included Content Creation, Campaign Planning, Media Relations, Events, Stakeholder Management, Crisis Communication, Social/Digital Analysis and more. - Played a pivotal role in various product launches like India's first Leak-proof AC, Hot & Cold AC, Dark Refridgerator range, Eon Velvet Washing machines, InsuliCool range for Godrej Appliances; new variants of Hershey Kisses, Sofit, Choco Tubes, Bars for Hershey India and SWAL and ULALA for UPL - Built PR on campaigns and activities like HerShe campaign, Slurrp Up the Fun, Brand Ambassador announcements; Twitter brand banter and Valentine's day campaign for Hershey India; Food ka Mood Badlo campaign, OOH Campaign, Onam campaign and TVC campaigns for Godrej Appliances. - Achievements: 1. Wrote a speech for Shri Piyush Goyal, Minster for Commerce and Industry for CEAMA's annual function. 2. Kept Godrej Appliances SoV at #1 during my entire tenure against competition. 3. Explored and succeeded in creating social media analysis for clients and proactively suggesting ideas for the same. Show less During my tenure with Adfactors PR, I worked on clients like Hershey India, Godrej Appliances, CEAMA and UPL. - Became well versed with the FMCG, Retail and Consumer Durables industries at large. - Key tasks included Content Creation, Campaign Planning, Media Relations, Events, Stakeholder Management, Crisis Communication, Social/Digital Analysis and more. - Played a pivotal role in various product launches like India's first Leak-proof AC, Hot & Cold AC, Dark Refridgerator range… Show more During my tenure with Adfactors PR, I worked on clients like Hershey India, Godrej Appliances, CEAMA and UPL. - Became well versed with the FMCG, Retail and Consumer Durables industries at large. - Key tasks included Content Creation, Campaign Planning, Media Relations, Events, Stakeholder Management, Crisis Communication, Social/Digital Analysis and more. - Played a pivotal role in various product launches like India's first Leak-proof AC, Hot & Cold AC, Dark Refridgerator range, Eon Velvet Washing machines, InsuliCool range for Godrej Appliances; new variants of Hershey Kisses, Sofit, Choco Tubes, Bars for Hershey India and SWAL and ULALA for UPL - Built PR on campaigns and activities like HerShe campaign, Slurrp Up the Fun, Brand Ambassador announcements; Twitter brand banter and Valentine's day campaign for Hershey India; Food ka Mood Badlo campaign, OOH Campaign, Onam campaign and TVC campaigns for Godrej Appliances. - Achievements: 1. Wrote a speech for Shri Piyush Goyal, Minster for Commerce and Industry for CEAMA's annual function. 2. Kept Godrej Appliances SoV at #1 during my entire tenure against competition. 3. Explored and succeeded in creating social media analysis for clients and proactively suggesting ideas for the same. Show less

Public Relations Intern

• Jan 2022 - May 2022

- Worked on clients from different domains like GE Healthcare, ABB, McAfee, ServiceNow, Tabreed and Verizon. - Key tasks included stakeholder management, research, content creation, interacting with media, creation and execution of plans. * Weber team increased my intership for another month, for the kind of work I put in being an intern with the team, which converted into a PPO. - Worked on clients from different domains like GE Healthcare, ABB, McAfee, ServiceNow, Tabreed and Verizon. - Key tasks included stakeholder management, research, content creation, interacting with media, creation and execution of plans. * Weber team increased my intership for another month, for the kind of work I put in being an intern with the team, which converted into a PPO.

Freelance Content Writer

• Aug 2021 - Jan 2022

The link is an authored article that I wrote for a client and it got published in India Today! The link is an authored article that I wrote for a client and it got published in India Today!

Public Relations Intern

• Sep 2021 - Dec 2021

- Worked with brands like IVM Podcasts, Zippo Lighters and The Coca Cola Company; Clients like Expo 2020, Abu Dhabi Government Media Office (ADGMO); and Campaigns like DNA Fights Rape. Tasks performed: - Understanding the whole process of PR and implementing it in my work. - Creating and maintaining various media lists which included verticals of YouTube, Indian Podcasts, Education, etc. - Wrote authored articles, press releases and transcripts for the clients. - Creating… Show more - Worked with brands like IVM Podcasts, Zippo Lighters and The Coca Cola Company; Clients like Expo 2020, Abu Dhabi Government Media Office (ADGMO); and Campaigns like DNA Fights Rape. Tasks performed: - Understanding the whole process of PR and implementing it in my work. - Creating and maintaining various media lists which included verticals of YouTube, Indian Podcasts, Education, etc. - Wrote authored articles, press releases and transcripts for the clients. - Creating content for the DNA Fights Rape campaign. - Creating daily and weekly online and offline media coverage reports for the campaign. - Did news tracking for the clients. - Assisted the release of various press releases, ads and campaigns. - Interacting with various team members and assisting them in doing tasks. Show less - Worked with brands like IVM Podcasts, Zippo Lighters and The Coca Cola Company; Clients like Expo 2020, Abu Dhabi Government Media Office (ADGMO); and Campaigns like DNA Fights Rape. Tasks performed: - Understanding the whole process of PR and implementing it in my work. - Creating and maintaining various media lists which included verticals of YouTube, Indian Podcasts, Education, etc. - Wrote authored articles, press releases and transcripts for the clients. - Creating… Show more - Worked with brands like IVM Podcasts, Zippo Lighters and The Coca Cola Company; Clients like Expo 2020, Abu Dhabi Government Media Office (ADGMO); and Campaigns like DNA Fights Rape. Tasks performed: - Understanding the whole process of PR and implementing it in my work. - Creating and maintaining various media lists which included verticals of YouTube, Indian Podcasts, Education, etc. - Wrote authored articles, press releases and transcripts for the clients. - Creating content for the DNA Fights Rape campaign. - Creating daily and weekly online and offline media coverage reports for the campaign. - Did news tracking for the clients. - Assisted the release of various press releases, ads and campaigns. - Interacting with various team members and assisting them in doing tasks. Show less

Mechanical Engineering Intern

• Sep 2021 - Oct 2021

During my Internship at the prestigious HSL in Visakhapatnam, I worked with the engineering department of a Coast Guard Ship, ICGS Shaunak, which was under refit and maintenance. During my Internship at the prestigious HSL in Visakhapatnam, I worked with the engineering department of a Coast Guard Ship, ICGS Shaunak, which was under refit and maintenance.

PR and Social Media Intern

• Mar 2021 - Aug 2021

Puranic is an up and coming brand in the domain of organic homemade products like Cow Ghee, Jaggery and Salt. Daily Tasks: - Research about the market and indicate key factors we can leverage upon. - Carry out competitor analysis. - Create content for social media like posts, stories and reels. - Assist the CEO for decision making meetings. - Created weekly and monthly plans for social media and PR outreach. Puranic is an up and coming brand in the domain of organic homemade products like Cow Ghee, Jaggery and Salt. Daily Tasks: - Research about the market and indicate key factors we can leverage upon. - Carry out competitor analysis. - Create content for social media like posts, stories and reels. - Assist the CEO for decision making meetings. - Created weekly and monthly plans for social media and PR outreach.

Content Writer

• Dec 2020 - Mar 2021

Worked on creating content for Fun & Earn, which is an online gaming platform and also worked on various projects, creating content for multiple independent business websites. Worked on creating content for Fun & Earn, which is an online gaming platform and also worked on various projects, creating content for multiple independent business websites.