Experience

Invoke Co.

• Canada
• Software Development
• 1 - 100 Employee

• Managing Director

  • Sep 2021 - 2 years 4 months

  Vancouver, British Columbia, Canada Driving the strategy of the business, cultivating (and scaling) a strong team of leaders, and building long-term relationships with client partners, ensuring valuable ROI of our work together. - Developing and implementing the overall business vision, strategy, and plan for the organization - Setting goals, objectives, and growth frameworks for the company and its employees - Working closely with the senior leadership team to grow the team and business - Providing guidance and… Show more Driving the strategy of the business, cultivating (and scaling) a strong team of leaders, and building long-term relationships with client partners, ensuring valuable ROI of our work together. - Developing and implementing the overall business vision, strategy, and plan for the organization - Setting goals, objectives, and growth frameworks for the company and its employees - Working closely with the senior leadership team to grow the team and business - Providing guidance and support to entrepreneurs and new companies, including helping them develop business plans and identifying sources of funding - Managing and developing relationships with clients, partners, and other stakeholders - Communicating with and reporting to the board of directors (founders) about the company's performance and progress towards its goals. - Networking and building relationships with potential clients and partners - Identifying new markets and business opportunities for the company - Developing and executing sales and marketing strategies to attract new business

• Director of Design

  • Oct 2016 - Sep 2021

  Vancouver, Canada Area - Hired and managed up to 7 members of the design/creative team - Facilitated/led design sprint and innovation workshops with project core teams - Generated and closed new business deals with the team - Maintained relationships resulting in continued work with (international) client-partners - Concurrently practicing design strategies as a player-coach to facilitate collaboration and co-creation across client-Invoke interactions - Involved in the identity, vision, and goal… Show more - Hired and managed up to 7 members of the design/creative team - Facilitated/led design sprint and innovation workshops with project core teams - Generated and closed new business deals with the team - Maintained relationships resulting in continued work with (international) client-partners - Concurrently practicing design strategies as a player-coach to facilitate collaboration and co-creation across client-Invoke interactions - Involved in the identity, vision, and goal refinements of the company Clients & Brands include: Boeing, Toyota, Vancity, Arc'teryx, BCAA, Finning CAT, Fuck Cancer, The Vancouver Club, Canadian Men's Health, BC Gov Products & Startups include: Project Laura, Quietly Insights, BigWave Labs, Hack Capital, Air.Car, Vindaq, The Perk Internal Products include: AlleyOop, Nereby Community Contributions include: SFU SIAT, TouchPoint Conference, Brainstation, BCAMA, Creative Pulse

• Head of Design

  • Oct 2014 - Oct 2016

  - Managed team of 4 designers - Represented management team - Closed new business deals with team - Maintained strong relationships resulting in organic growth - Session Speaker at Adobe Max 2015 on Design Iterations Clients & Brands include: Modo, Arc'teryx, Tacofino, Finning CAT, NikeiD, TELUS, Grant Thornton, City of Vancouver, Jim Pattison Group, Rocky Mountain Bikes, Save-on-Foods, Vivonet, RYU, BC Gov Products & Startups include: Mojio, Instant Financial… Show more - Managed team of 4 designers - Represented management team - Closed new business deals with team - Maintained strong relationships resulting in organic growth - Session Speaker at Adobe Max 2015 on Design Iterations Clients & Brands include: Modo, Arc'teryx, Tacofino, Finning CAT, NikeiD, TELUS, Grant Thornton, City of Vancouver, Jim Pattison Group, Rocky Mountain Bikes, Save-on-Foods, Vivonet, RYU, BC Gov Products & Startups include: Mojio, Instant Financial, GameSecure, Rosterbot, Better Ventures, Finn.ai

• Senior Interaction Designer

  • Jul 2011 - Oct 2014

  Senior Interaction Designer transitioned to Design Lead (at Invoke Labs), leading a team of 4. - Established the foundations of Invoke and Invoke Lab's design practice - Advocated for user-centered approach across the org - Facilitated discovery workshops and user testing sessions Clients & Brands include: AMEX, 7-Eleven, Aritzia, Vespa & Moto Guzzi, Coast Capital Savings, Ocean Conservancy Products & Startups include: Eat St, Hootsuite, Food.ee… Show more Senior Interaction Designer transitioned to Design Lead (at Invoke Labs), leading a team of 4. - Established the foundations of Invoke and Invoke Lab's design practice - Advocated for user-centered approach across the org - Facilitated discovery workshops and user testing sessions Clients & Brands include: AMEX, 7-Eleven, Aritzia, Vespa & Moto Guzzi, Coast Capital Savings, Ocean Conservancy Products & Startups include: Eat St, Hootsuite, Food.ee, Memelabs/Brightkit, Quietly, Rosterbot, Cleanify, MyBestHelper, Snackbox, Control, Pos Rep



dominicw.com

• United States

• Product Designer (Freelance)

  • Apr 2004 - 19 years 9 months

  Product design and UX strategy for native and web application digital products. Currently experimenting with nocode tools and platforms. Clients include: Tourism BC, LifeBooster Inc, Resilience Software, Spring.is, TapSnap Entertainment, Codebox dev



EQQY GROUP of Companies

• Creative Director

  • Mar 2008 - Jan 2011

  Worked directly with clients from the service industry to develop, design, and roll out digital and print campaigns to enhance their brand, productivity, and end-user experience Clients and brands include: Warner Brothers Association, Surespan Group, ScotiaMcLeod, DVDNow Kiosks, Richards Packaging

• Lead Visual Designer

  • May 2005 - Mar 2008



Switch United

• Canada
• Design Services
• 1 - 100 Employee

• UX Designer

  • 2011 - 2011

  UX design (and documentation) of digital campaigns for upcoming film projects



Simon Fraser University

• Canada
• Higher Education
• 700 & Above Employee

• Design Assistant

  • Jul 2006 - May 2009

• Research Assistant

  • Aug 2007 - Dec 2007