Marketing Manager

• Jul 2018 - Present

• Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term.• Planning of all communications and media actions on all channels, including online and social media and managing an internal team and various agencies to effectively execute the strategy.• Assisting with product development, pricing and new product launches as well as developing new business opportunities.• Creating and managing promotional collateral to establish and maintain product branding.• Managing the budget for advertising and promotional items.

Marketing Manager

• Aug 2017 - Present

Senior Designer

• 2013 - Aug 2017

Creative lead of visual design for digital, in store point of sale and print cataloguesConceptualize designs or communication meet business objectives, budgets & timeframesDetermine marketing and design requirements by meeting with external ( brand account managers ) as well as internal ( Directors, Managers, IT, Logistics, Store development )Maintain brand corporate identity, typography and brandingDevelop and clarify briefs to prioritize work coming into the studioManage junior designers as well as plan, prioritize and proofread their workMentor the design team by keeping them up to date with design programs and trendsArt direction for:Photo-shoots ( photo-shoots, stylists, model and location selection )Print catalogues ( Junior designers, Print-houses and external agencies )Digital - ecommerce and social media ( Junior designers and external agencies )Scripting and art direction for Radio and TV commercialsCreate presentations for directors and managementManage relationships and delegate work to external agenciesFirst view - Digital agencyJohn Brown - Social media agencyHirt & Carter - Print-house for Point of SalePost-box - Radio and videographyPure photography studio - PhotographyFire tree - Design AgencySkillsAdobe InDesign, Photoshop, Illustrator, Photography, Premier Pro, Keynote, Sketch Up Pro,

Senior Designer Corporate Identity

• 2011 - 2013

Define, manage and maintain all corporate identity signage controls for all MDD brandsManage corporate Identity requirements for all new and remedial projectsConceptualize and provide solutions for point of saleLiaise with sign companies, architects, landlords, developers and suppliers

Junior Designer

• 2009 - 2011

Design artwork for retail promotion campaigns for Game and DionWired. Corporate design for Game and DionWired to ensure all communication adheres to brand identity.

Desktop Publisher

• 2008 - 2009

Owner

• 2007 - 2008