Experience

The Institute of Chartered Accountants of Pakistan

• Pakistan
• Higher Education
• 200 - 300 Employee

• Project Manager - Education & Training (Business Management/Marketing)

  • Jul 2017 - Mar 2022

  • Develop business cases and proposals for ICAP’s overseas expansion. • Develop and maintain stakeholder’s relationship parameters. • Preparing business requirement documents for arrangements with other partner/training organizations. • Preparing functional requirement guides for stakeholders. • Assisting the Institute in taking up special assignments pertaining to the betterment of members and students. • Maintain relationship with external stakeholders, such as facilitation on project agreements and deliverables. • Coordination with internal departments such as I.T, Procurement and Finance to ensure achievement of agreed performance baseline. • Identify and plan mutually beneficial strategic collaborations with other institutes and entities to achieve ICAP’s strategic objectives. • Research and localize International practices to suit and fulfill local needs. • Maintain close liaison with managing committees of overseas chapters of ICAP members and assist members on matters pertaining to CPD, events, accreditation etc. • Managing all events from scratch till execution (In-Person and online) carried out under the umbrella of my committees. • Creating and managing promotional collaterals for branding. • Designing training modules and courses for members on trending professional skills. • Review study packs (Subject books) designed for students. • Manage Budgets. Show less

• Deputy Manager Business Development

  • Oct 2014 - Jun 2017


Thesis Publishing Pvt. Ltd.

• Pakistan
• Media Production
• 1 - 100 Employee

• Brand/Business Development Manager

  • May 2012 - Sep 2014

  - Served as Overall Branding Consultant for the Magazine. - Identifying Prospective Business Segments and Developing Relationships with Contributors Personally and Via Social Media for Industrial Developments, Stories, Updates, Business Leads etc. - Providing Customized 360 Degree Product Branding Solutions to Corporate Clients. - Participating in Industrial Exhibitions/Events for Branding Opportunities and PR Development. - Coordinating with the Creative & Business Development Team for Requirements Management, Schedule Planning, Scope Baseline, Work Breakdown Structure and Other Magazine Project Related Tasks etc. Projects/Achievements: - Successfully Led the I.T Team in the Development and Circulation of Customized E-Promos for Clients Resulting in a Remarkable Increase in Revenue Through Increased Viewership. - An Article Named “A Journey from Toys to Roads” Written by me was Published in the Magazine. - Initiated a New Magazine Project, Named “Energy Insight” Focused on the Energy Sector. - Saved 3 Million Rupees of Cost to the Company by Signing Barters with International Exhibition Organizers. Show less



Pakistan Today

• Pakistan
• Newspaper Publishing
• 1 - 100 Employee

• Manager Promotions

  • Dec 2010 - May 2012

  Key Responsibilities: - Assisted in the Development of Pakistan Today’s Media Campaign. - Planned and Managed a BTL Activity for Pakistan Today. - Assisted Strategic Heads on Issues Involving Brand’s Perception, Promotions, Circulation and Sales. - Initiated Various Projects to Promote Reading Habits Amongst the Youth for e.g. Brand Ambassador Program. Projects/Achievements: - Successfully Interpreted the Audience Tastes (Work Performance Information) in to Meaningful Information Through Launch of Online Surveys on the Target Audience Prepared with the Help of I.T Team. - Received Best Inter Station Performance Reward from the Chief Operating Officer. - Successfully Launched an Internship Program for Pakistan Today that Enhanced Sales and Promoted Reading Habits Amongst Youth. - The Newspaper was Awarded Best Emerging Newspaper Award by Consumer Choice Awards Association in 2011. Show less



Bank Alfalah

• Pakistan
• Banking
• 700 & Above Employee

• Internee

  • Jun 2009 - Jul 2009

  I worked in the following areas during my tenure: - Operations (Clearing of Outward Cheques) - Trade Finance and Credits Department - Attended a training on Money Laundering I worked in the following areas during my tenure: - Operations (Clearing of Outward Cheques) - Trade Finance and Credits Department - Attended a training on Money Laundering



Adamjee Insurance

• United States
• Insurance
• 1 - 100 Employee

• Internee

  • Jun 2006 - Aug 2006

  I worked in the following areas during my internship: - Worked for the Non-Marine under writing department - Attended a training on credit card frauds - Was responsible to look after bank's branches excess amount insurance cover - Assisted in database management of clients to help underwriters study the client in detail. I worked in the following areas during my internship: - Worked for the Non-Marine under writing department - Attended a training on credit card frauds - Was responsible to look after bank's branches excess amount insurance cover - Assisted in database management of clients to help underwriters study the client in detail.