PPC Manager

• Jul 2023 - Present

• Developed paid marketing strategies to drive ROI for clients. Managed digital advertising campaigns within Google and Microsoft,• Effectively managed a monthly advertising budget of £500 - £40K on Google Ads and Bing Ads. optimizing campaigns to deliver maximum ROI for clients.• Analyzed campaign performance metrics, and identified areas for improvement to enhance ad performance and meet campaign objectives.• Conducted research and analysis on client industries and developed recommendations for improvement. Adapted strategies as needed to enhance outcomes. • Cultivated and maintained strong client relationships, providing regular updates reports, and recommendations to enhance campaign effectiveness and client satisfaction.• Implemented A/B testing strategies to optimize campaign performance• Created monthly reporting and analysis for clients using Looker Studio.• Setup and managed GA4 migration using Google Tag manager Show less

PPC Executive

• Jun 2022 - Aug 2023

PPC Executive

• Apr 2021 - May 2022

• Promoting company products on social media (FB and Instagram) and Google ads to sell products • Manage £30,000+ budget on social media channels with an average of 6.5 ROAS • Implementing A/B testing to increase the ROAS • Promoting company products on social media (FB and Instagram) and Google ads to sell products • Manage £30,000+ budget on social media channels with an average of 6.5 ROAS • Implementing A/B testing to increase the ROAS

Digital Marketing Manager

• Jan 2019 - Oct 2020

I had been heading the Digital Marketing activities such as PPC, SMM, SEO, and Lead Generation at The Biz4Group, for the company and its international clientele. I had been majorly involved in: • Productively generated over 300+ leads per month for IoT products (www.biz4intellia.com) • Manage more than $60,000 budget per month on Google ads to generate leads for different client and in-house projects • Successfully led the initiation of using marketing techniques to divert traffic to websites for target keywords and elevated the revenue by 25% • Spearheading a team of 3 digital marketing executives and 5 content writers for optimized content for sites with 90% satisfaction rate; executing content initiatives to launch blogs, video content and social media profiles in order to generate thought leadership and significant inbound marketing results • Managing marketing tasks such as Media Planning, ads creation, A/B testing, and performance analysis • Creating and/or optimizing the landing pages to increase the conversion and user experience, tools used Hotjar/lucky Orange • Analyzing keywords and Google Analytics, conducting competitive analysis to identify improvements as well as increase visibility and rankings in Google Search Ads • Directing digital marketing & analytics plans using marketing strategies for marketing/promotional activities on Google ads and all social media platforms including Facebook, LinkedIn, Twitter and Instagram towards the lead generation for business • Gaining traction (increased traffic to the website) through evolving and executing strong branding initiatives and focusing campaigns geared towards engaging the customer base • Ameliorating business revenues, setting up & streamlining departments, creating a teamwork environment to enhance profitability innovatively for reputed clients • Successfully published article on IBM, Entrepreneur, IoTAgenda, Readwrite, Growmap, etc Show less

PPC - Team Leader

• Apr 2018 - Jan 2019

As the PPC - Team Leader at Rams Creative Technologies, I have been majorly involved in: • Manage and create Google ads to generate leads for several renowned clients namely DNA, Elecrama, Cipla and Jai Club etc • Delivered the desired results under strict deadlines through paid marketing of more than 20 clients (USA lawyers), Used Agencyanalytics for weekly and monthly reports • Handle Google ads for generating leads for in-house AR/VR projects. • Creation of different Text Ad, Image Ad or other variations as per adgroup requirements for the PPC Campaigns. • Maintained promotional activities for client products on all social media platforms including Facebook, and Twitter • Front-led a team of 6 Marketing Executive to produce the desired results - increased traffic, sales and ROAS • Guiding the web development and graphic designing team for website speed optimization & other techincal/non-technical On-Page factors Show less

Digital Marketing Manager

• Aug 2015 - Mar 2018

• Responsible for analyzing client website to find optimization opportunities, and increase overall results • Researched keywords relevant to marketing efforts of clients, and Handle Google ads for getting leads and brand awareness • Worked for different projects to rank more than 100+ keywords on Google. • Using Google Analytics and Webmaster tools for all company-owned web properties to record the traffic and conversion. To make website visitor into potential clients using tools heat maps to do the conversion rate optimization. • Handling blog updation on the company website and exploring new traffic opportunities. Show less