Experience

CloudSteer Technology Pte. Ltd.
• Singapore
• IT Services and IT Consulting
• 1 - 100 Employee
• Marketing Manager

  • Apr 2023 - Present


ProHance

• Software Development
• 1 - 100 Employee

• Senior Marketing Specialist

  • Jan 2020 - Mar 2023

  Passionate, Highly dedicated, Creative and Result driven marketing professional with over eight years of experience across Digital Marketing, Product Marketing, Communications and Brand Marketing. In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. I have extensive knowledge of lead generation in area of B2B marketing strategy through Digital Marketing. Possess effective organisational skills and proficiency with administration and practical tasks, including planning market research. Show less



Eli India

• India
• Information Services
• 700 & Above Employee

• Senior Executive - Email Marketing

  • Jan 2018 - Jan 2020

  In marketing, lead generation is the generation of consumer interest or inquiry intoproducts or services of a business. I have extensive knowledge of lead generation inarea of company's marketing strategy via E-mail. Possess effective organisational skillsand proficiency with administration and practical tasks, including planning marketresearch, organising the distribution of literature to helping to put on an event.* Using lead generation software to create organized lists of prospective customers.* Planning, Executing and managing all Email marketing campaigns.* SPAM Issue Solving on creative/Reputation aspects* Moving emails into inbox of Gmail.* Domain and IP Setup including (Godaddy DNS update, SPF, DKIM Key and DMARC record).* Email optimization using tools like MX- Toolbox, Spamhaus, Protected Sky, URIBL etc* Keeping the marketing database up-to-date by inputting new data, updating old records and performing cross checks.* Email Campaign Deliverability & White-listing* Email Marketing Campaign Strategy.* Communicating directly with clients.* Ordering marketing materials.* Drafting responses to customer inquiries.* Making cold calls to prospective customers.* Expert Email Marketing Training* In-House Email Marketing Solutions* Maintain feedback-loops programs & white-listing* Resolve email filtering & blocking issues* Data analysis & reporting Show less

• Email Marketing Executive

  • Jan 2017 - Dec 2017

  Expert knowledge of Email MarketingEmail Campaign Deliverability & WhitelistingDeliverability ExpertEmail Marketing Campaign Strategy Email Reputation Expert Email Marketing TrainingIn-House Email Marketing SolutionsMaintain feedback-loops programs & white-listingResolve email filtering & blocking issuesData analysis & reportingMonitor IP & Domain black lists & sender reputationResolve deliverability issues

• Lead Generation Analyst

  • Feb 2014 - Dec 2016

  Email Deliverability Management, IP & Domain Reputation whitelist, blacklist Management, Email Authentication, A/B testing, Opt-In strategy, statistical analysis, reporting, Mail System Infrastructure and DNS Management, Return Path Delivery Tools, E-Mail Marketing Strategy Consulting.Email authentication methods included SPF, DMARC, DKIM, SenderID & Domain keysImproving inbox deliverability.