Head of Marketing

• Mar 2021 - Present

Upraant is a social enterprise that works with slum-dwelling women and empowers them to Upcycle waste. - Managing various social media channels like Facebook, Twitter, Instagram, YouTube, and LinkedIn. - Generating sales revenue through social media and website. - Managing SEO and SEM for the website. - Working on the product marketing strategy - Market research for new product - Product branding, launch, and packaging. Upraant is a social enterprise that works with slum-dwelling women and empowers them to Upcycle waste. - Managing various social media channels like Facebook, Twitter, Instagram, YouTube, and LinkedIn. - Generating sales revenue through social media and website. - Managing SEO and SEM for the website. - Working on the product marketing strategy - Market research for new product - Product branding, launch, and packaging.

Campaign Manager

• Apr 2023 - Jul 2023

Manager Business Strategy

• Aug 2022 - Apr 2023

- Managing multiple time sensitive projects simultaneously and solving the key challenge of maximizing the ROI while optimising the incremental cost per result. - Building strategies and marketing plans while managing the media mix to cater the business need. - Heading monthly/ quarterly/ yearly business reviews with clients to showcase the growth and draw a suitable road map for future goals.- Working with business development team to conduct external account audits and create suitable plans for client onboarding. Show less

Associate Manager

• Nov 2021 - Jul 2022

A) Performance Marketing for OTT, E-Commerce, and SAAS clients managing a budget of over 2 Cr a month.- Formulating strategies to manage customer acquisition, retargeting, and branding campaigns.- Reporting and analysis using Google Analytics, Appsflyer, Facebook Ads Manager, Facebook Ads Reporting etc. to maximise ROAS and drive strategic insights for effective campaign management.- Planning for performance improvement, new initiatives, and budget allocation across digital marketing channels- Facebook, Instagram, Twitter, LinkedIn and Snapchat.B) Training and mentoring a team of Business Analyst and Interns for strategic account management. C) Coordinate with Channel partners, internal tech and data analysis teams for developing automation on and delivering ad-hoc client requirements.D) Ensuring client satisfaction by regular engagement, business review, and planning with the digital marketing team of client side. Show less

Marketing Management Trainee

• Sep 2020 - Sep 2021

Management Trainee (Consumer Product Division) - Working on a basket of four segments of FMCG. - Cosmetic (EVA Deo), Protective Devices (Skore), Medicine (Woodwards Gripewater) and Home Care (Good Home) - Performed ground level sales for all the four brands in Jabalpur and NCR - Performed visual merchandising of Eva and Skore to ensure movement of slow-moving SKU - Managing sales of Skore and Woodwards gripe water in Surat, Bardoli and Varsana market. - Performing ATL and BTL marketing activity for Skore and Woodwards Gripe water - Acheived 200+ counter new product placement individually in a short span of 2 months. - Conducted competitors margin and branding analysis in field to develop companies marketing strategies. Show less

Digital Business Development Intern

• Aug 2020 - Oct 2020

- Developed a social media campaign for reaching to target audience. - Worked for new client acquisition team. - Developed a social media campaign for reaching to target audience. - Worked for new client acquisition team.

Student Coordinator, Corporate Relation Cell

• 2018 - Aug 2020

-Report directly to the Head of Corporate Relations. -Responsible for inviting and taking follow-ups from various Corporate Houses. -Responsible for coordinating the end to end recruitment processes on the campus. -Main source of communication between the students and the Corporate Relations Cell. -Report directly to the Head of Corporate Relations. -Responsible for inviting and taking follow-ups from various Corporate Houses. -Responsible for coordinating the end to end recruitment processes on the campus. -Main source of communication between the students and the Corporate Relations Cell.

Marketing consultant Intern

• May 2019 - Jun 2019

- Motivated for a good job with a Letter of Appreciation from Marketing Head. - Worked on an ongoing business problem of Improving Dealers Profitability and calculation of their ROI - Studied and analyzed company business model by interacting with 3 major departments of the company - Market Survey and Analysis of 12 major Dealers, 20 Sub Dealers and 30+ Retailers covering 3 States via 5 cities in a short span of 25 Days - Gave suggestions for developing a standardized business process for dealers to restructure the unorganized process. Show less