Experience

AsmitA India Realty

• India
• Real Estate
• 1 - 100 Employee

• Sr. Performance Marketing Specialist(Sr. Digital Marketing Manager)

  • Jul 2023 - Present



Tata Housing Development Company Limited

• India
• Real Estate
• 500 - 600 Employee

• Performance Marketing Manager(Digital Marketing Manager)

  • Aug 2022 - Jul 2023



Arete Group of Companies.

• India
• Real Estate
• 1 - 100 Employee

• Assistant Performance Marketing Manager(Assistant Digital Marketing Manager)

  • Aug 2020 - Aug 2022

  I am an experienced Performance Marketing professional with expertise in planning and delivery of campaigns on various channels, including Google, Facebook-Instagram, and other social channels. I have worked with both Indian and off-shore clients, including the portfolio companies of Guild Capital. My focus is on guiding clients and brands to use performance platforms in the best possible way and demonstrate thought leadership. I lead the day-to-day management of performance campaigns, which includes campaign set up, delivery, reporting, and client communication as part of business-as-usual operations. I have a track record of handling high campaign volumes, large budgets, and complex strategies while driving quantifiable results. I aim to increase efficiency through optimizations, targeting execution, and testing, presenting innovative ideas and creative tactics to improve future marketing expansion or optimization. As a data-driven marketer, I measure, track, and analyze the performance of display and paid social campaigns across channels, assessing against goals such as ROI and KPIs. I optimize key metrics across the campaign lifecycle and develop partnerships with India's publishers and vendor partners to ensure we're following best practices and gaining access to relevant betas. Overall, I am dedicated to delivering high-quality results and providing exceptional service to my clients. Show less



DigiTech Indian

• India
• IT Services and IT Consulting

• Sr. Performance Marketing Executive(Sr. Digital Marketing Executive )

  • Aug 2017 - Aug 2020

  I am an experienced Performance Marketing professional with expertise in planning and delivery of campaigns on various channels, including Google, Facebook-Instagram, and other social channels. I have worked with both Indian and off-shore clients, including the portfolio companies of Guild Capital. My focus is on guiding clients and brands to use performance platforms in the best possible way and demonstrate thought leadership. I lead the day-to-day management of performance campaigns, which includes campaign set up, delivery, reporting, and client communication as part of business-as-usual operations. I have a track record of handling high campaign volumes, large budgets, and complex strategies while driving quantifiable results. I aim to increase efficiency through optimizations, targeting execution, and testing, presenting innovative ideas and creative tactics to improve future marketing expansion or optimization. As a data-driven marketer, I measure, track, and analyze the performance of display and paid social campaigns across channels, assessing against goals such as ROI and KPIs. I optimize key metrics across the campaign lifecycle and develop partnerships with India's publishers and vendor partners to ensure we're following best practices and gaining access to relevant betas. Overall, I am dedicated to delivering high-quality results and providing exceptional service to my clients. Show less



Reliance Property

• Real Estate
• 1 - 100 Employee

• Digital Marketing Intern

  • Mar 2017 - Aug 2017

  #Managing Social Media Marketing & Search Engine Optimization #Social Media Marketing - Facebook & Instagram Ads, Linkedin Ads & Twitter Ads. #Search Engine Marketing - Goolgle Ads like Search & Display Campaign #Search Engine Optimization - On Page & Off Page Optimization #Research & Analysis on Real Estate competitor. #Managing Social Media Marketing & Search Engine Optimization #Social Media Marketing - Facebook & Instagram Ads, Linkedin Ads & Twitter Ads. #Search Engine Marketing - Goolgle Ads like Search & Display Campaign #Search Engine Optimization - On Page & Off Page Optimization #Research & Analysis on Real Estate competitor.