Experience

Reliance Broadcast Network

• Broadcast Media Production and Distribution
• 300 - 400 Employee

• Lead - Planning

  • Jul 2023 - Present

  As the Lead Planning Manager at Reliance Broadcast, I am developing and executing revenue maximization strategies. My responsibilities include: Promoted to a senior management role providing strategic support for all critical corporate initiatives. Developing comprehensive revenue optimization plans, incorporating product & pricing strategies, market analysis, and sales growth planning. Utilizing data-driven insights to identify growth opportunities and drive… Show more As the Lead Planning Manager at Reliance Broadcast, I am developing and executing revenue maximization strategies. My responsibilities include: Promoted to a senior management role providing strategic support for all critical corporate initiatives. Developing comprehensive revenue optimization plans, incorporating product & pricing strategies, market analysis, and sales growth planning. Utilizing data-driven insights to identify growth opportunities and drive profitability. Strategic initiatives for key partners and clients to secure lucrative deals and partnerships.

• Group Head - Account Planning (Revenue Maximization)

  • Aug 2016 - Aug 2023

  I'm the head honcho of sales planning for BIG FM. I'm like a sales planning ninja, focused on nabbing those high-value accounts and dominating the market share. Plus, I'm constantly strategizing innovative customized solutions and digital wizardry to impress the titans of the Indian advertising industry.. I make sure we're making bank on all of our IP products and offerings and keep track of sales quotas and pipelines.



Nilons Enterprises Pvt Ltd

• India
• Food and Beverage Services
• 500 - 600 Employee

• Chief Media Officer

  • Feb 2021 - Apr 2021

  Joined as the Media Head with job to make Nilons the preferred household brand in Food category Joined as the Media Head with job to make Nilons the preferred household brand in Food category



McCann Health

• United States
• Advertising Services
• 400 - 500 Employee

• Account Director - Business Development and Servicing for Nestle India

  • Dec 2015 - Aug 2016

  • I was the boss of all things marketing and communication for India's biggest baby food brand, Nestle. • I managed all the money-making and fancy promotional activities for Nestle's infant nutrition category for both babies and their doctors. • I even brought some futuristic technology like holograms and gamification into the mix to make things more fun and interactive. Check it out on YouTube if you don't believe me! • I made Nestle a whole lot of extra money by coming up with some… Show more • I was the boss of all things marketing and communication for India's biggest baby food brand, Nestle. • I managed all the money-making and fancy promotional activities for Nestle's infant nutrition category for both babies and their doctors. • I even brought some futuristic technology like holograms and gamification into the mix to make things more fun and interactive. Check it out on YouTube if you don't believe me! • I made Nestle a whole lot of extra money by coming up with some pretty slick innovations. • I helped Nestle's medical reps with some sweet creative and digital solutions to help them make a better impression on doctors and get more sales. We're talking improved brand recall, more face time with physicians, strategic calls based on doctor profiles, and all that jazz. Show less • I was the boss of all things marketing and communication for India's biggest baby food brand, Nestle. • I managed all the money-making and fancy promotional activities for Nestle's infant nutrition category for both babies and their doctors. • I even brought some futuristic technology like holograms and gamification into the mix to make things more fun and interactive. Check it out on YouTube if you don't believe me! • I made Nestle a whole lot of extra money by coming up with some… Show more • I was the boss of all things marketing and communication for India's biggest baby food brand, Nestle. • I managed all the money-making and fancy promotional activities for Nestle's infant nutrition category for both babies and their doctors. • I even brought some futuristic technology like holograms and gamification into the mix to make things more fun and interactive. Check it out on YouTube if you don't believe me! • I made Nestle a whole lot of extra money by coming up with some pretty slick innovations. • I helped Nestle's medical reps with some sweet creative and digital solutions to help them make a better impression on doctors and get more sales. We're talking improved brand recall, more face time with physicians, strategic calls based on doctor profiles, and all that jazz. Show less



BrandCare Medical Advertising

• India
• Advertising Services
• 1 - 100 Employee

• Group Head - Planning and Strategy (Rx and OTC)

  • Jan 2013 - Dec 2015

  I was the mastermind behind planning and strategy for healthcare, Rx and consumer brands at Brandcare, India's biggest healthcare communication agency. From Abbott to JnJ, and Novartis to Pfizer, I managed the planning and strategy for some of the biggest names in the industry. I excelled in research and strategy, brand strategy and planning, business development, retainer brand management, pitch management, and P&L management. In short, I was the big cheese!

• Team Lead - Brand Planning | Strategy

  • Apr 2011 - Dec 2012

  Master of all things healthcare communication and strategy at Brandcare, the agency that makes pharma companies' dreams come true. Lead the charge in developing killer brand strategies and new product launches for healthcare, Rx, and consumer brands across the globe. From brand planning to new product launches and pitch management, I was the one-stop-shop for all things healthcare communication at Brandcare.



Netscribe

• Mumbai

• Market Research Manager - Presales | IT Research | BD for Tata Consulting Services

  • Mar 2010 - Mar 2011

  I was the BUSINESS Guru who studied top global accounts and helped our global BD team make the perfect pitches. Managed a team of 8 rockstar analysts who delivered world-class research and advisory services. Supported TCS's Global Sales team in achieving greatness by bringing in new customers, generating leads, expanding markets, and enhancing sales. I made sure our sales team was always up to date with the latest solutions to tackle emerging categories, new potential markets, and even… Show more I was the BUSINESS Guru who studied top global accounts and helped our global BD team make the perfect pitches. Managed a team of 8 rockstar analysts who delivered world-class research and advisory services. Supported TCS's Global Sales team in achieving greatness by bringing in new customers, generating leads, expanding markets, and enhancing sales. I made sure our sales team was always up to date with the latest solutions to tackle emerging categories, new potential markets, and even client objections! Show less I was the BUSINESS Guru who studied top global accounts and helped our global BD team make the perfect pitches. Managed a team of 8 rockstar analysts who delivered world-class research and advisory services. Supported TCS's Global Sales team in achieving greatness by bringing in new customers, generating leads, expanding markets, and enhancing sales. I made sure our sales team was always up to date with the latest solutions to tackle emerging categories, new potential markets, and even… Show more I was the BUSINESS Guru who studied top global accounts and helped our global BD team make the perfect pitches. Managed a team of 8 rockstar analysts who delivered world-class research and advisory services. Supported TCS's Global Sales team in achieving greatness by bringing in new customers, generating leads, expanding markets, and enhancing sales. I made sure our sales team was always up to date with the latest solutions to tackle emerging categories, new potential markets, and even client objections! Show less



WNS

• India
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Senior Analyst - Research and Consulting for Business Monitor International

  • Jul 2009 - Feb 2010

  I was responsible for curating and creating content for a top European online consulting and publishing portal that catered to CEOs and CXOs. Basically, I helped make sure that the big wigs were getting the premium, exclusive reports they needed to run their businesses. My job was to keep the top dogs in Europe informed and up-to-date on the latest reports and studies published by our online consulting and publishing portal, 'Business Monitor International'. I acted as the go-to person… Show more I was responsible for curating and creating content for a top European online consulting and publishing portal that catered to CEOs and CXOs. Basically, I helped make sure that the big wigs were getting the premium, exclusive reports they needed to run their businesses. My job was to keep the top dogs in Europe informed and up-to-date on the latest reports and studies published by our online consulting and publishing portal, 'Business Monitor International'. I acted as the go-to person for all content-related matters for 'Business Monitor International', one of the biggest online consulting and publishing portals in Europe. My job was to make sure that we were delivering high-quality reports and studies to CEOs and CXOs across the continent. As the content curator and creator for 'Business Monitor International', I made sure that the reports and studies we published were top-notch and catered to the needs of CEOs and CXOs in Europe. I also played a key role in managing the transfer of outsourced work to our team of 15 people in India. Show less I was responsible for curating and creating content for a top European online consulting and publishing portal that catered to CEOs and CXOs. Basically, I helped make sure that the big wigs were getting the premium, exclusive reports they needed to run their businesses. My job was to keep the top dogs in Europe informed and up-to-date on the latest reports and studies published by our online consulting and publishing portal, 'Business Monitor International'. I acted as the go-to person… Show more I was responsible for curating and creating content for a top European online consulting and publishing portal that catered to CEOs and CXOs. Basically, I helped make sure that the big wigs were getting the premium, exclusive reports they needed to run their businesses. My job was to keep the top dogs in Europe informed and up-to-date on the latest reports and studies published by our online consulting and publishing portal, 'Business Monitor International'. I acted as the go-to person for all content-related matters for 'Business Monitor International', one of the biggest online consulting and publishing portals in Europe. My job was to make sure that we were delivering high-quality reports and studies to CEOs and CXOs across the continent. As the content curator and creator for 'Business Monitor International', I made sure that the reports and studies we published were top-notch and catered to the needs of CEOs and CXOs in Europe. I also played a key role in managing the transfer of outsourced work to our team of 15 people in India. Show less



Qequip

• Noida, Uttar Pradesh, India

• Sr Analyst

  • Aug 2007 - Jun 2009

  I was like a proud mother hen, managing the strategy for an incubation and venture capital firm's investment portfolio and constantly on the lookout for new chicks to hatch. I was like a proud mother hen, managing the strategy for an incubation and venture capital firm's investment portfolio and constantly on the lookout for new chicks to hatch.



Evalueserve

• Switzerland
• IT Services and IT Consulting
• 700 & Above Employee

• Market Research - Business Research | Business Advsiory |

  • Apr 2006 - Jul 2007

  I was the research wizard of a knowledge process outsourcing firm. I was the research superhero and project master at a knowledge process outsourcing firm. My role was to help US and European-based Clients with their research projects. With my team of rookie analysts, we tackled projects for consulting behemoths like McKinsey and BCG, and we smashed it to pieces! We slayed it like dragons, leaving no stone unturned and no insight unexplored! I was the research wizard of a knowledge process outsourcing firm. I was the research superhero and project master at a knowledge process outsourcing firm. My role was to help US and European-based Clients with their research projects. With my team of rookie analysts, we tackled projects for consulting behemoths like McKinsey and BCG, and we smashed it to pieces! We slayed it like dragons, leaving no stone unturned and no insight unexplored!



G HANZ INDIA PRIVATE LIMITED

• India

• Internship Program

  • Jun 2005 - Aug 2005

  Project to study the product strength and competitive positioning of the company Project to study the product strength and competitive positioning of the company