Experience

The Premier League
• United Kingdom
• Spectator Sports
• 300 - 400 Employee
• Managing Director, U.S.

  • Jun 2023 - Present


Major League Soccer

• United States
• Spectator Sports
• 500 - 600 Employee

• Vice President, Strategy & Planning

  • Jun 2021 - Jun 2023

  Leading league-wide strategy and long-term planning with focus on fan engagement, revenue generation and operational efficiency. Leading league-wide strategy and long-term planning with focus on fan engagement, revenue generation and operational efficiency.



(USTA) United States Tennis Association

• United States
• Spectator Sports
• 700 & Above Employee

• National Director of Strategy & Operations, Community Tennis

  • Oct 2020 - Jun 2021

  Led strategy, operations and partnerships to drive growth of tennis in the U.S. • Developed new operating model for USTA national headquarters to partner with regional offices to maximize investments, benchmark programs, share best practices and create shared services for operational efficiencies • Launched business intelligence strategy to develop consumer insights and identify growth opportunities for tennis participation and facility development • Created strategic partnerships with key racquet sports stakeholders to drive participation growth across formats • Collaborated with sponsorship team to develop grassroots and community assets for prospective sponsors Show less



National Football League (NFL)

• United States
• Spectator Sports
• 700 & Above Employee

• Vice President, International Commercial Development

  • Aug 2015 - Apr 2020

  Led sponsorship, consumer products and marketing business units for all markets outside the U.S.; $100M P&L ownership across units. Developed and implemented entry strategies for emerging markets. • Increased consumer product revenues 50% by leading global partnerships, including Nike, Electronic Arts, New Era, Fanatics. Collaborated with partners to develop annual international assortment and marketing plans. Identified new licensing and retail opportunities to expand distribution of NFL branded products. • Negotiated long-term, multi-million-dollar partnerships with Fanatics for international e-commerce, apparel and event retail rights, as well as with New Era for international headwear and apparel rights • Achieved 10% YOY sales growth on NFLShop.com international e-commerce sites (in partnership with Fanatics) by optimizing product assortment and marketing plans to accelerate sales, traffic and conversion • Achieved 50% growth in international sponsorship revenues by developing commercial strategy for 5 International Games, building activations with global sponsors, developing new assets and managing new business pipeline • Oversaw league’s market development in Germany & Brazil - achieved 20% fan growth and 50% live game viewership growth between 2017-2019 via media partnerships and localized marketing initiatives • Led strategic planning across league’s international business; collaborate with functions and territories to develop annual business plan, including long term growth strategies, annual priorities, P&L and KPIs • Partnered with territory offices to develop annual marketing plans to grow international fan base. Established annual KPIs, defined content strategies, created influencer programs and identified consumer research needs Show less



National Basketball Association (NBA)

• United States
• Spectator Sports
• 700 & Above Employee

• Associate Vice President, Business Development

  • Apr 2011 - Aug 2015

  Established first NBA office in India. Responsibilities included setting up all business operations and hiring local team, commercializing content and on-ground assets, developing sponsorship and merchandising partnerships, implementing programs to grow basketball and fan base.• Achieved 30% annual revenue growth and increase of 300% in NBA’s fan base• Negotiated and launched marketing and media partnerships with adidas, Mahindra, Nike, Sony, Sprite, Times of India, Ten Sports• Oversaw basketball development partnership with Reliance Foundation – led implementation of school-based initiative that taught basketball to 1M youth across 1K schools• Developed and implemented initiatives to drive consumption of NBA content - including influencer strategy, digital gaming, social content Show less

• Director, International Development

  • Oct 2007 - Mar 2011

  Led NBA’s entry into India; developed 5-year strategic plan to grow basketball and league’s business. Oversaw execution of all on-ground initiatives – including NBA fan festivals and youth basketball clinics.

• Sr. Manager, International Merchandising

  • Sep 2004 - Sep 2007

  Managed and grew NBA branded merchandise business internationally.• Achieved 15% annual revenue growth between 2004-2007• Collaborated with regional offices and internal business units to drive activation of global partners, share best practices and identify new licensing opportunities• Developed business case to launch first-ever NBA retail store in China in 2008 – traveled to the market extensively to define business model, research retail landscape and identify potential franchise partners Show less



Committed Communities Development Trust

• India
• Non-profit Organizations
• 1 - 100 Employee

• Pro Bono Consultant

  • Jun 2002 - Aug 2002

  Conducted study for local NGO to streamline org structure and re-define management roles and accountabilities, recommended creation of Advisory Board to Board of Trustees. Taught basic English and computer skills to impoverished children living in a temporary residential center. Conducted study for local NGO to streamline org structure and re-define management roles and accountabilities, recommended creation of Advisory Board to Board of Trustees. Taught basic English and computer skills to impoverished children living in a temporary residential center.



Netdecisions

• IT Services and IT Consulting
• 1 - 100 Employee

• Consultant

  • Jan 2000 - Apr 2002

  Managed projects focused on new product offerings and e-initiatives in the U.S. and Asia. Assisted in defining firm’s business development strategy and processes. Researched potential partnerships for client in India with on-site project work. Managed projects focused on new product offerings and e-initiatives in the U.S. and Asia. Assisted in defining firm’s business development strategy and processes. Researched potential partnerships for client in India with on-site project work.