Executive Data Analyst

• Jan 2023 - Present

Freelance Digital Marketer

• Jan 2022 - Jun 2022

Digital Marketer

• Jul 2021 - Dec 2021

1 - Did competitive research and analysis of websites. 2 - Keyword research using Google Keyword Planner Tool. 3 - Handled OnPage Optimization and OffPage optimization 4 - Created Monthly and Quarterly reports including charts and tables to present data conveniently to clients for various Campaigns regularly using MS Excel and Google Sheets. 5 - Client interactions to explain the roadmap and understand their needs and expectations. 6 - Google Analytics and Webmaster ( Search Console ) Setup analyze, monitor and reporting, XML sitemap integration. 7 - Assisted in Shopify store set-up and SEO. Walmart Marketplace Seller Account set-up. 8 - Social Media Calendar creation, scheduling and posting of creatives. 10- Wrote, made creatives, edited and published content on client’s social media handles. 11- Assisted in social media strategy creation development and execution across channels for community growth and engagement. 12- Assisted in Social Media ads by writing content and developing creatives. 13- Utilized built-in Social Media Analytical tools to track consumer engagement and draw conclusions about user data. 14- Google Adwords account set-up - Search network (Account set-up, Campaign, Ad group & Ad creation, Negative Keywords, all ads Extension). Show less

Digital Marketing Intern

• Dec 2020 - Mar 2021

1- Defined Strategy and Creative approach to strengthening user traffic and reach on all social media platforms by performing Competitive Analysis. 2- OffPage Optimization using high search volume keywords to improve visibility and domain authority and creating graphical content, managing social media handles. 3- Maintained data of activities done and accounts of influencers contacted on Instagram in Ms Excel. 4- Led social media campaigns for successful events like the Kolkata Art summit, Bloggers mela. 5- Reached out and worked with renowned brands & social media communities for sponsorship. 6- Collaborated with social media personalities and held Instagram live Q&A sessions. 7- Comprehension of Market Trends and Strategies, as well as executing the new market initiatives. Show less