Experience

T-Rex Agency

• Advertising Services
• 1 - 100 Employee

• Performance Marketing Specialist

  • May 2022 - Present

  - Strategize, own and execute the entire performance marketing campaigns to generate leads and acquire users through multiple paid channels. - Set up conversion tracking using Google tag manager for Facebook ads, google ads, and google analytics. - End-to-end campaign management which includes forecasting, execution, monitoring, evaluating, and optimizing campaign performance to generate maximum leads. - Conduct periodical keyword research and search term analysis for new opportunities. - Track, measure and revise campaigns based on the data analysis to optimize the conversion funnel and improve ROI. - Create Monthly performance reports to track KPIs and discuss the performance with the client. - Manage day-to-day client communication along with responding to client requests, deliverables, and priorities. - Guide the SEO team to execute SEO strategies for different businesses. Show less



Travelxp.com

• India
• Travel Arrangements
• 1 - 100 Employee

• Sr. Executive - Performance Marketing & SEO

  • Oct 2020 - May 2022

  - Increased the organic traffic of travelxp.com from 500 monthly organic visitors to 1,00,000+ monthly organic visitors within 18 months - Planned and Executed end to end Paid Marketing Campaigns on Google and Facebook - Developed & Optimized end-to-end Google ads campaigns of INR 5M+ (Search, Display, YouTube ads, UAC, Performance Max) which include campaign structuring, targeting, keywords selection, monitoring of keyword bids, daily and monthly budget caps, impression share & quality score. - Generated weekly and monthly reporting for all major metrics, goals tracking, and bid optimization. - Did A/B testing based on keywords, landing pages, devices to understand what works and what doesn't - Identified & Recommended product level features to enhance the user flow. - Built high converting landing pages on wordpress and worked on Facebook ad campaigns which helped us to increase travelxp RED subscriptions to 2000+. Also generated 15-20 leads/day for villas and hotels booking campaign. - Created user journeys with segmented push & emails on WebEngage and optimized communication on all touchpoints which helped us to communicate to different audiences effectively which results in increase ROI and retention - Worked with content writers for SEO optimized content for blog posts and flight pages, holiday packages - Trained and guided 4 team members for content writing, copywriting(copy for push & emails), and wordpress designing. - Handled ASO and UAC campaign for Travelxp App and increased app installation from 10000 to 1,00,000+ in 7 months. - Formed different hypotheses and Created dashboards on amplitude to analyze data effectively. Show less



GrowthWell Consulting Pvt. Ltd.

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• Search Engine Optimization Analyst

  • Jan 2020 - Oct 2020

  - Understanding clients business needs to drive quality traffic to the websites and generate leads - Identify keywords to rank better and perform keyword optimization - Conducting On-page, Off-page SEO, Local SEO, and technical SEO - Implementing different link-building strategies like Directory submission, Profile submission, Social bookmarking, Blog bookmarking, Article submission, Business listing, Classified ads, Blog commenting. - Plan and implement different strategies to drive traffic to the website - Set up and manage PPC campaigns including Adwords-Analytics integration, remarketing tag, conversion tracking setup - Run Facebook ads for lead generation - Set up and manage PPC campaigns including Adwords-Analytics integration, remarketing tag, conversion tracking setup - Monitor and analyze site performance in webmaster and Google Analytics tool - Prepare Detailed performance reports and communicate them clearly to management - Analyze competitor strategies for SEO and recommend changes in our strategy - Use Advanced SEO tools like Ahrefs, Moz, SEMrush, screaming frog to collect exact data and beat the competitor - Co-ordinate with content writer for SEO optimized content - Review content and suggest necessary changes for better SEO Show less



ARMO Projects Solution

• Business Development Executive

  • Apr 2019 - Jan 2020

  - Identifying potential clients in the market - Visit them and explain about ARMO portal - Demonstrating how a product meets a client’s needs - Generate leads through Linkedin outbound strategy - Cold calling and followup through emails - Identifying potential clients in the market - Visit them and explain about ARMO portal - Demonstrating how a product meets a client’s needs - Generate leads through Linkedin outbound strategy - Cold calling and followup through emails