Akansha Agarwal
Marketing Manager at TIRUN Travel Marketing- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Bio
Varun Chadha
It has been a pleasure working with Akansha for about 5 years, and she has evolved into great brand manager. She has maturity, team management abilities and a great eye for operationalizing strategy into execution. Both brands, Royal Caribbean and TIRUN have benefitted from her prowess!
Tejas D.
I have worked with Akansha and also managed her directly at Star ( A JV of Tata-Tesco) grocery stores. She was the brand custodian of Star outlets and looked for the best ways to generate positive reactions in consumers, and ways for improving sales, and the company’s market share. She oversaw advertising campaigns and market activities, both ATL & BTL. She excelled in her objective of making sure the customer receives the desired message about the company’s products and services. She is a team player and worked within markering and other departments and also got best outputs from vendors /agencies. she would develop and bounce ideas alongside researchers, marketing team and product /category team , alongwith legal and compliance team. She ensured that brand values and guidelines were consistent in public image and were adhere internally by team. I would recommend her for brand management role..
Varun Chadha
It has been a pleasure working with Akansha for about 5 years, and she has evolved into great brand manager. She has maturity, team management abilities and a great eye for operationalizing strategy into execution. Both brands, Royal Caribbean and TIRUN have benefitted from her prowess!
Tejas D.
I have worked with Akansha and also managed her directly at Star ( A JV of Tata-Tesco) grocery stores. She was the brand custodian of Star outlets and looked for the best ways to generate positive reactions in consumers, and ways for improving sales, and the company’s market share. She oversaw advertising campaigns and market activities, both ATL & BTL. She excelled in her objective of making sure the customer receives the desired message about the company’s products and services. She is a team player and worked within markering and other departments and also got best outputs from vendors /agencies. she would develop and bounce ideas alongside researchers, marketing team and product /category team , alongwith legal and compliance team. She ensured that brand values and guidelines were consistent in public image and were adhere internally by team. I would recommend her for brand management role..
Varun Chadha
It has been a pleasure working with Akansha for about 5 years, and she has evolved into great brand manager. She has maturity, team management abilities and a great eye for operationalizing strategy into execution. Both brands, Royal Caribbean and TIRUN have benefitted from her prowess!
Tejas D.
I have worked with Akansha and also managed her directly at Star ( A JV of Tata-Tesco) grocery stores. She was the brand custodian of Star outlets and looked for the best ways to generate positive reactions in consumers, and ways for improving sales, and the company’s market share. She oversaw advertising campaigns and market activities, both ATL & BTL. She excelled in her objective of making sure the customer receives the desired message about the company’s products and services. She is a team player and worked within markering and other departments and also got best outputs from vendors /agencies. she would develop and bounce ideas alongside researchers, marketing team and product /category team , alongwith legal and compliance team. She ensured that brand values and guidelines were consistent in public image and were adhere internally by team. I would recommend her for brand management role..
Varun Chadha
It has been a pleasure working with Akansha for about 5 years, and she has evolved into great brand manager. She has maturity, team management abilities and a great eye for operationalizing strategy into execution. Both brands, Royal Caribbean and TIRUN have benefitted from her prowess!
Tejas D.
I have worked with Akansha and also managed her directly at Star ( A JV of Tata-Tesco) grocery stores. She was the brand custodian of Star outlets and looked for the best ways to generate positive reactions in consumers, and ways for improving sales, and the company’s market share. She oversaw advertising campaigns and market activities, both ATL & BTL. She excelled in her objective of making sure the customer receives the desired message about the company’s products and services. She is a team player and worked within markering and other departments and also got best outputs from vendors /agencies. she would develop and bounce ideas alongside researchers, marketing team and product /category team , alongwith legal and compliance team. She ensured that brand values and guidelines were consistent in public image and were adhere internally by team. I would recommend her for brand management role..
Experience
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TIRUN Travel Marketing
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India
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Travel Arrangements
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1 - 100 Employee
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Marketing Manager
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Feb 2023 - Present
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Vaalve Bathware India Limited
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India
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Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jan 2021 - Feb 2023
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Royal Caribbean International
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United States
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Leisure, Travel & Tourism
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700 & Above Employee
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Marketing Manager
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Apr 2019 - Jan 2021
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Assistant Brand Manager
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Feb 2016 - Mar 2019
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Trent Hypermarket Pvt Ltd-Star Bazaar- A Tata & Tesco Enterprise
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India
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Retail
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400 - 500 Employee
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Assistant Manager Marketing
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Jun 2012 - Dec 2015
ATL & BTL activities Customer Engagement Branding & Communication for New launches Ideation & Content Writing Handling various Advertising agencies & vendors management A&P Management Analysis, Tracking Competition & GAP findings Received various awards for launching/designing result oriented campaigns. ATL & BTL activities Customer Engagement Branding & Communication for New launches Ideation & Content Writing Handling various Advertising agencies & vendors management A&P Management Analysis, Tracking Competition & GAP findings Received various awards for launching/designing result oriented campaigns.
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DDB Mudra Group
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India
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Advertising Services
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700 & Above Employee
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Executive Brand Communication
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Oct 2010 - Mar 2012
Executed various ATL and BTL branding and communication strategies.Managed the process of creative marketing briefs to execution points within set deadlines and budgets. Developed and worked in Account Management on Clientele such as - Henko Detergents, Mr. White Detergent, Fa, Reuters Market Light, VFS Global, SOTC and Kuoni and delivered independent inter-departmental operational work at the agency. Executed various ATL and BTL branding and communication strategies.Managed the process of creative marketing briefs to execution points within set deadlines and budgets. Developed and worked in Account Management on Clientele such as - Henko Detergents, Mr. White Detergent, Fa, Reuters Market Light, VFS Global, SOTC and Kuoni and delivered independent inter-departmental operational work at the agency.
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Ogilvy
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United States
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Advertising Services
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700 & Above Employee
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Assistant Account Executive
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Jun 2009 - Sep 2010
Planned and Managed brands. Along with the daily operational work also experienced an overview of Consumer Behaviour and Critical Insights. Conducted Market Research. Learnt different methodologies of interviewing / observing the Consumer, to understand the GAP analysis and insights. Recommended strategies on the basis of findings. Projects handled in detail - 1) Brand Communication for Schering Plough's CVD portfolio 2) Building brand equity for Leeds Met Bhopal (First International Campus of Leeds Met UK) 3) Building brand identity for Jagran Institute of Communication Management 4) Medical Marketing for Cadbury Bournvita Lil Champs (handled a team of 9 focusing on gaining Doctor advocacy) 5) GSK - International launch of CVD, GIA and CNS portfolio 6) Brand Communication for Piramal Healthcare CVD portfolio 7) Rural Marketing on MNCH problem for Concern Worldwide Also, worked on various pitches. Show less
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Education
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2007 - 2009
International School of Business & Media
MBA, Marketing
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