Akanksha Dureja
Senior Communications Specialist at Forth- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
Topline Score
Bio
Payel Basu
Akanksha is a seasoned marketing communications professional. She understands the entire gamut of Brand & Corporate Communications. Drives Public Relations very effectively. She is a dedicated team member who is always looking out for collective success ensuring timely business outcomes. She is a self starter. If equanimity could be personified, it would be Akanksha. She is the calm mountain standing rock solid and strong even in the midst of a whirl wind.
r raman
Akanksha was one of the key members of the communication team involved in building of the corporate brand. She made significant contribution in branding, media relations, internal communications, social media, events and application of awards. On branding, she generated a briefing document which was found quite useful. In PR, she could find niche opportunities for media coverage. She was also instrumental in revamping the Facebook to give it a fresh look. Besides, she effectively coordinated the internal newsletter and corporate advertising. Akanksha is a kind of employee which everyone would like to have in his team - always first to come, last to leave, never had any complaints, able to navigate even under difficult situations and deliver the desired results.
Payel Basu
Akanksha is a seasoned marketing communications professional. She understands the entire gamut of Brand & Corporate Communications. Drives Public Relations very effectively. She is a dedicated team member who is always looking out for collective success ensuring timely business outcomes. She is a self starter. If equanimity could be personified, it would be Akanksha. She is the calm mountain standing rock solid and strong even in the midst of a whirl wind.
r raman
Akanksha was one of the key members of the communication team involved in building of the corporate brand. She made significant contribution in branding, media relations, internal communications, social media, events and application of awards. On branding, she generated a briefing document which was found quite useful. In PR, she could find niche opportunities for media coverage. She was also instrumental in revamping the Facebook to give it a fresh look. Besides, she effectively coordinated the internal newsletter and corporate advertising. Akanksha is a kind of employee which everyone would like to have in his team - always first to come, last to leave, never had any complaints, able to navigate even under difficult situations and deliver the desired results.
Payel Basu
Akanksha is a seasoned marketing communications professional. She understands the entire gamut of Brand & Corporate Communications. Drives Public Relations very effectively. She is a dedicated team member who is always looking out for collective success ensuring timely business outcomes. She is a self starter. If equanimity could be personified, it would be Akanksha. She is the calm mountain standing rock solid and strong even in the midst of a whirl wind.
r raman
Akanksha was one of the key members of the communication team involved in building of the corporate brand. She made significant contribution in branding, media relations, internal communications, social media, events and application of awards. On branding, she generated a briefing document which was found quite useful. In PR, she could find niche opportunities for media coverage. She was also instrumental in revamping the Facebook to give it a fresh look. Besides, she effectively coordinated the internal newsletter and corporate advertising. Akanksha is a kind of employee which everyone would like to have in his team - always first to come, last to leave, never had any complaints, able to navigate even under difficult situations and deliver the desired results.
Payel Basu
Akanksha is a seasoned marketing communications professional. She understands the entire gamut of Brand & Corporate Communications. Drives Public Relations very effectively. She is a dedicated team member who is always looking out for collective success ensuring timely business outcomes. She is a self starter. If equanimity could be personified, it would be Akanksha. She is the calm mountain standing rock solid and strong even in the midst of a whirl wind.
r raman
Akanksha was one of the key members of the communication team involved in building of the corporate brand. She made significant contribution in branding, media relations, internal communications, social media, events and application of awards. On branding, she generated a briefing document which was found quite useful. In PR, she could find niche opportunities for media coverage. She was also instrumental in revamping the Facebook to give it a fresh look. Besides, she effectively coordinated the internal newsletter and corporate advertising. Akanksha is a kind of employee which everyone would like to have in his team - always first to come, last to leave, never had any complaints, able to navigate even under difficult situations and deliver the desired results.
Credentials
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Measure and Optimize Social Media Marketing Campaigns
CourseraJan, 2021- Nov, 2024 -
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
CourseraMay, 2020- Nov, 2024 -
Digital Marketing Certified Associate
SimplilearnSep, 2017- Nov, 2024
Experience
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Forth
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United States
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Non-profit Organizations
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1 - 100 Employee
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Senior Communications Specialist
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Mar 2023 - Present
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Communications Manager
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Nov 2021 - Mar 2023
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Freelance
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United States
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Independent Marketing Consultant, Content Strategist & Content Writer
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Sep 2021 - Jun 2022
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MoveInSync
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India
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Transportation, Logistics, Supply Chain and Storage
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300 - 400 Employee
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Marketing Communications Specialist
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Mar 2018 - Feb 2020
Custodian of Editorial, Brand Marketing, and PRResponsible for implementation of re-branding and re-positioning strategies.Developing marketing materials for both digital and print, in support of the goals and strategic objectives.These included case studies, collateral, brochures, whitepapers, targeted monthly newsletters, and blog posts. Collaboration with third-party marketing agencies and in-house graphic designers in order to regularly approve engaging content.PR lead responsible for liaising with the PR agency and ensuring consistent and accurate delivery of key business messages.Instilling organization's brand values and overall vision in external and in-house campaigns. Show less
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Customer Engagement
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Sep 2017 - Mar 2018
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Doodling Minds Design Object Pvt. Ltd.
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Bengaluru Area, India
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Head- Marketing & Operations
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Apr 2014 - Sep 2017
• Plan and manage BTL Communications, • Social Media Strategy & Marketing, • Sales and Operations • Copywriting for a start-up/small size business • Managed the product line on online marketplaces • Monitored inventory levels for merchandise on quarterly basis • Limited financial discrepancies, creating and reviewing billing invoices and expense reports Kya Cheez Hai! (KCH), chief subsidiary of DMDO was a lifestyle brand that offered pleasingly-fresh home décor, personal accessories, stationery and utility products. Show less
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Sobha Ltd.
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India
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Real Estate
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700 & Above Employee
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Manager- Brand and Corporate Communications
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Feb 2012 - Dec 2012
• Support the development of short and long-term communication strategies • Manage external public relations agency to maximize brand exposure through industry editors, media personnel, and journalists. • Research media coverage and industry trends. • Liaise with external PR agency to develop press releases and develop fresh story ideas. • Create media relations content, case studies, executive bios, corporate newsletter content, and social media content. • Coordinate conferences and press interviews. • Manage internal public relations to increase brand awareness Show less
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Freelance
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Bengaluru Area, India
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Freelancer, Brand Communications
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Jan 2009 - Jan 2012
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India Tourism Development Corporation
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India
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Hospitality
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100 - 200 Employee
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Trainer- Personality Development and Communication Skills
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Aug 2009 - Aug 2010
(Program of the Commonwealth Games Delhi 2010) Part of the prestigious CWG program to train service providers across the Capital Region and staff of ITDC Hotels (the primary Hospitality Partner for the CWG Delhi 2010) in Spoken English, Soft Skills and Personality Development. Widely covered in media. https://www.youtube.com/watch?v=ns58rD_d48A (Program of the Commonwealth Games Delhi 2010) Part of the prestigious CWG program to train service providers across the Capital Region and staff of ITDC Hotels (the primary Hospitality Partner for the CWG Delhi 2010) in Spoken English, Soft Skills and Personality Development. Widely covered in media. https://www.youtube.com/watch?v=ns58rD_d48A
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Religare
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India
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Financial Services
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700 & Above Employee
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Assistant Brand Manager
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May 2007 - Dec 2008
• Implemented re-branding and re-positioning strategies, including supervising creation of corporate ID package. • Developed media plans comprising media, buying and scheduling across TV, print, radio and out-of-home. • Implemented and managed multimedia advertising (ATL) campaigns. • Proactively tracked competitive environment. • Devised and executed internal marketing campaigns. • Instilled organization's brand values and overall vision in marketing and in-house campaigns. • Managed and supervised collateral production, printing and distribution. • Coordinated client–agency communications to implement plans. • Prepared complex copy for corporate brochure and sales tools, ensuring full legal compliance. • Created content for marketing collaterals, product brochures, and websites. • Authored professional correspondence to customers and direct mail projects. • Rendered creative copy for BTL/ATL campaigns. • Edited and standardized all marketing collaterals, annual reports within multiple divisions. Show less
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Zed Impex
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New Delhi Area, India
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Manager-Marketing and Communications
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Nov 2005 - May 2007
• Business development and client services. • Overseeing supply chain management • Copywriting for marketing collaterals, product brochures, and website. • Managed and supervised collateral production, printing and distribution. • Front-led vendor relations. • Business development and client services. • Overseeing supply chain management • Copywriting for marketing collaterals, product brochures, and website. • Managed and supervised collateral production, printing and distribution. • Front-led vendor relations.
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Education
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2004 - 2005
International Institute of Mass Media
Masters, Public Relations and Advertising -
2001 - 2004
Sri Venkateswara College, Delhi University
Bachelors of Arts, English Literature -
1986 - 2001
Ramjas, RK Puram
Commerce
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